Tom Nesi, former director of public affairs at Bristol-Myers Squibb, gives us the inside scoop from the pharmaceutical industry:
I would say the larger the marketing campaign, the more you should use caution. I would also say if there are good drugs in a category—in a type of illness that you suffer from—that have been out there for a while, there’s no reason not to use those first.
Here’s the whole interview. (via Daniel Carlat)
