Why physicians find negotiating challenging—and what they can do to negotiate better
For many physicians, the word “negotiation” conjures up stress.
Most of us weren’t taught that negotiation is something we do every day—at work, at home, and in nearly every human interaction. Whether we’re persuading a patient to change a behavior, deciding on a restaurant with a partner, or navigating parenting decisions, we are constantly negotiating. Many physicians—especially women physicians—find negotiating extremely uncomfortable.
Why?
Because …
