First impressions happen online—not in your exam room
If you’re a physician or practice owner, here’s a challenge: open a browser and Google yourself. Now ask a trusted friend or family member—ideally someone who fits your ideal patient profile—to do the same. What do they see?
Do you show up in the top three listings?
Are there recent reviews with 4+ stars?
Does your website look current—or like it hasn’t been touched since 2012?
For most patients, that quick glance is all …
