Khushali S. Jhaveri is a hematologist-oncologist.
As someone who believes in a healthy amount of social media consumerism — just enough to stay inspired without drowning in every new trend — I recently found myself intrigued by a wellness practice that kept resurfacing on my feed: infrared sauna. Beyond the polished posts and glowing endorsements, my curiosity was also fueled by my background. As a cancer doctor, and someone who genuinely believes in the impact of …
“We’re six minutes in now, and she’s applied almost ten products.”
That’s how Dr. Molly Hales begins the video abstract for her recent Pediatrics study on TikTok skin care trends. The clip she’s referring to features a young girl layering product after product—acids, toners, serums—each promising glowier, cleaner, brighter skin.
This child isn’t an outlier. In a recent study analyzing 100 viral TikTok skin care videos posted by users aged 7 to …
Get free updates delivered free to your inbox.
