Skip to content
  • About
  • Contact
  • Contribute
  • Book
  • Careers
  • Podcast
  • Recommended
  • Speaking
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking

Medicine’s paradigm shift is a microcosm of a trend occurring in society

Paul Fischer, MD
Policy
May 3, 2011
Share
Tweet
Share

In 1994 Jeff Bezos revolutionized how consumers shop. He founded Amazon.com.

Shortly after, Ebay followed suit—solidifying a paradigm shift that has redefined shopping from an in-person to online experience. In 2004, Facebook capitalized on another trend: individuals were becoming more comfortable sharing personal information online. Interestingly, people did not wake up one morning and decide it would be convenient to shop from home, or that sharing pictures with their friends online could be fun. Rather, in both cases, there has been a sustained movement towards new values and preferences that have fundamentally changed how individuals shop and socialize.

I give the two examples of paradigm shifts above to bridge into a paradigm shift I believe is currently happening in the field of medicine. In the past, medicine was a patient-centered model. In the early days, doctors visited patients in their homes. They were deeply rooted in their communities, and knew their patients on a personal level. Unfortunately, around the turn of the 18th century, there was a shifting point away from a patient-centered model and towards a doctor-centered model. While the shift produced major breakthroughs in medicine, it also created a major disconnect between doctors and their patients. Doctors have become notorious as the ultimate source of knowledge, and only know their patients at an arms length. Since then, the medical institution has grown into a powerful bureaucracy with an affinity for rules and order.

However, there is currently a trend in healthcare against the modern institution of medicine. There is a growing segment of the population who want a personalized, efficient, and affordable healthcare experience. The growth of health tourism and alternative medicine centers support this assertion. Winning healthcare providers will be the facilities that respond to the changing needs and preferences of their patients. Losers will cling to rules that do not make sense. In my opinion, winners will challenge conventional standards and ask questions like:

Why do I have to fill out my previous medical history when I switch doctors, or apply for new medical insurance? There should be a database for that.

Why do I need to take a slip of paper to the pharmacy and wait 30 minutes, instead of my doctor sending it in real time, having the medicine ready for pickup when I get there, and have it automatically charged to my Visa? Why does the doctor need to ask me about allergies when he or she already has it on file? There should be an app for that.

You get the idea. I believe this paradigm shift is a microcosm of a greater trend occurring in society. Structurally, organizations are getting flatter. Trade and travel barriers are lowering. Services and products are becoming more integrated and compatible. Mass customization and personalization of experiences are the norm. People can personalize the color of their Dell laptop computer, make a custom laser engraving on their iPod, so why can’t they personalize their experience with their doctor?

Great value exists for healthcare providers who are willing to leverage technology in their business. Technology can reduce costs and wasteful practices, while attracting incremental patients seeking an exceptional experience. Indeed, it is ironic that leveraging cutting edge technology can bring you back to the basics of a patient-centered healthcare model.

Paul Fischer is an intern at HealthFinch.

Submit a guest post and be heard on social media’s leading physician voice.

Prev

People feel anger and fear over our health care situation

May 3, 2011 Kevin 3
…
Next

End of life care is being influenced by politics

May 3, 2011 Kevin 11
…

Tagged as: Health IT, Patients, Public Health & Policy

Post navigation

< Previous Post
People feel anger and fear over our health care situation
Next Post >
End of life care is being influenced by politics

ADVERTISEMENT

More by Paul Fischer, MD

  • a desk with keyboard and ipad with the kevinmd logo

    Does longer physician training merit more pay?

    Paul Fischer, MD
  • a desk with keyboard and ipad with the kevinmd logo

    Why specialists should join primary care to end the RUC

    Paul Fischer, MD
  • a desk with keyboard and ipad with the kevinmd logo

    A new organization for primary care

    Paul Fischer, MD

More in Policy

  • U.S. health care leadership must prepare for policy-driven change

    Lee Scheinbart, MD
  • How locum tenens work helps physicians and APPs reclaim control

    Brian Sutter
  • Why Medicaid cuts should alarm every doctor

    Ilan Shapiro, MD
  • Why physician voices matter in the fight against anti-LGBTQ+ laws

    BJ Ferguson
  • The silent toll of ICE raids on U.S. patient care

    Carlin Lockwood
  • What Adam Smith would say about America’s for-profit health care

    M. Bennet Broner, PhD
  • Most Popular

  • Past Week

    • Why are medical students turning away from primary care? [PODCAST]

      The Podcast by KevinMD | Podcast
    • Here’s what providers really need in a modern EHR

      Laura Kohlhagen, MD, MBA | Tech
    • Why “do no harm” might be harming modern medicine

      Sabooh S. Mubbashar, MD | Physician
    • How community paramedicine impacts Indigenous elders

      Noah Weinberg | Conditions
    • Why Canada is losing its skilled immigrant doctors

      Olumuyiwa Bamgbade, MD | Physician
    • How to speak the language of leadership to improve doctor wellness [PODCAST]

      The Podcast by KevinMD | Podcast
  • Past 6 Months

    • Why tracking cognitive load could save doctors and patients

      Hiba Fatima Hamid | Education
    • Why are medical students turning away from primary care? [PODCAST]

      The Podcast by KevinMD | Podcast
    • Why “do no harm” might be harming modern medicine

      Sabooh S. Mubbashar, MD | Physician
    • Here’s what providers really need in a modern EHR

      Laura Kohlhagen, MD, MBA | Tech
    • What the world must learn from the life and death of Hind Rajab

      Saba Qaiser, RN | Conditions
    • How medical culture hides burnout in plain sight

      Marco Benítez | Conditions
  • Recent Posts

    • Why Canada is losing its skilled immigrant doctors

      Olumuyiwa Bamgbade, MD | Physician
    • Why doctors are reclaiming control from burnout culture

      Maureen Gibbons, MD | Physician
    • Would The Pitts’ Dr. Robby Robinavitch welcome a new colleague? Yes. Especially if their initials were AI.

      Gabe Jones, MBA | Tech
    • Why medicine must stop worshipping burnout and start valuing humanity

      Sarah White, APRN | Conditions
    • Why screening for diseases you might have can backfire

      Andy Lazris, MD and Alan Roth, DO | Physician
    • How organizational culture drives top talent away [PODCAST]

      The Podcast by KevinMD | Podcast

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

View 6 Comments >

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

  • Most Popular

  • Past Week

    • Why are medical students turning away from primary care? [PODCAST]

      The Podcast by KevinMD | Podcast
    • Here’s what providers really need in a modern EHR

      Laura Kohlhagen, MD, MBA | Tech
    • Why “do no harm” might be harming modern medicine

      Sabooh S. Mubbashar, MD | Physician
    • How community paramedicine impacts Indigenous elders

      Noah Weinberg | Conditions
    • Why Canada is losing its skilled immigrant doctors

      Olumuyiwa Bamgbade, MD | Physician
    • How to speak the language of leadership to improve doctor wellness [PODCAST]

      The Podcast by KevinMD | Podcast
  • Past 6 Months

    • Why tracking cognitive load could save doctors and patients

      Hiba Fatima Hamid | Education
    • Why are medical students turning away from primary care? [PODCAST]

      The Podcast by KevinMD | Podcast
    • Why “do no harm” might be harming modern medicine

      Sabooh S. Mubbashar, MD | Physician
    • Here’s what providers really need in a modern EHR

      Laura Kohlhagen, MD, MBA | Tech
    • What the world must learn from the life and death of Hind Rajab

      Saba Qaiser, RN | Conditions
    • How medical culture hides burnout in plain sight

      Marco Benítez | Conditions
  • Recent Posts

    • Why Canada is losing its skilled immigrant doctors

      Olumuyiwa Bamgbade, MD | Physician
    • Why doctors are reclaiming control from burnout culture

      Maureen Gibbons, MD | Physician
    • Would The Pitts’ Dr. Robby Robinavitch welcome a new colleague? Yes. Especially if their initials were AI.

      Gabe Jones, MBA | Tech
    • Why medicine must stop worshipping burnout and start valuing humanity

      Sarah White, APRN | Conditions
    • Why screening for diseases you might have can backfire

      Andy Lazris, MD and Alan Roth, DO | Physician
    • How organizational culture drives top talent away [PODCAST]

      The Podcast by KevinMD | Podcast

MedPage Today Professional

An Everyday Health Property Medpage Today
  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

Medicine’s paradigm shift is a microcosm of a trend occurring in society
6 comments

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...