Skip to content
  • About
  • Contact
  • Contribute
  • Book
  • Careers
  • Podcast
  • Recommended
  • Speaking
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking

Big Food is our modern day Big Tobacco

Yoni Freedhoff, MD
Physician
November 3, 2012
Share
Tweet
Share

When it comes to public-private partnerships between health organizations and the food industry, there are many shades of grey — but Cheetos orange isn’t one of them.  On September 9th of this year, however, the American Heart Association (AHA) Dallas Heart Walk saw Frito-Lay’s Chester the Cheetah riling up the crowd and helping to associate Frito-Lay and Cheetos with the emotions of the day —  joy, hope, charity, happiness, spirit, camaraderie, health, and generosity.

And emotional brand polish is not the only benefit Frito-Lay received for being a “My Heart. My Life.” sponsor of the walk.  They also enjoyed direct-to-consumer marketing and sampling of their chip products by handing out free samples to walkers who will hopefully be converted into brand-loyal consumers; they were given a great “corporate social responsibility” opportunity with which to defend against future industry-unfriendly legislation and actions; and, last, they saw the AHA itself explicitly support the further normalization of junk food as part of everyday life and as a reward for a job well done.

Of course, the AHA has a long association of partnering up with the food industry.  They sell their “Heart-Check” branding to products that meet nutritional criteria so meager that V8 Vegetable Juice with 480mg of sodium per glass (that’s more sodium than in a large serving of McDonald’s french fries) and grape juice that contains nearly double the calories and sugar of Coca-Cola qualify and consumers are duped into thinking they’re making healthful choices; and they’ve encouraged consumers to abandon their kitchens and head to Subway instead.

The usual arguments in support of these sorts of decisions are that the checks and partnerships will help lead people to healthier choices.  But is “less horrible” truly the same as “good”? And are these choices really even “less horrible”?

Shouldn’t the role of the AHA be to promote truly healthy living, not seeming shortcuts to health that lull consumers into very false senses of security?

Diet and weight-related diseases are ravaging the developed world.  Americans are now spending the majority of their food dollar on foods purchased outside of the home, while the purchase of processed foods for consumption inside the home have doubled since 1982.  We are not going to solve our nutritional woes by holding hands with the food industry.  Instead, we need to aggressively and repeatedly hammer home the message that there are no shortcuts to health, that health can’t be purchased in a box or in a restaurant, that kitchens are the most valuable rooms in our homes, and that health organizations should not serve as sales and marketing teams for Big Food.

We need someone to be our C. Everett Koop: To stand up and call Big Food out for what it is — our modern day Big Tobacco. And just like with Big Tobacco, this challenge requires fight, not friendship.

Yoni Freedhoff is an assistant professor of family medicine at the University of Ottawa and founder and medical director of Ottawa’s Bariatric Medical Institute. He blogs at Weighty Matters and CardioExchange, a NEJM Practice Community.

Prev

Medical residents: Tips to keep a clean social media profile

November 3, 2012 Kevin 6
…
Next

Death is not supposed to be a comfortable subject

November 3, 2012 Kevin 2
…

Tagged as: Cardiology, Primary Care

Post navigation

< Previous Post
Medical residents: Tips to keep a clean social media profile
Next Post >
Death is not supposed to be a comfortable subject

ADVERTISEMENT

More in Physician

  • Why Canada is losing its skilled immigrant doctors

    Olumuyiwa Bamgbade, MD
  • Why doctors are reclaiming control from burnout culture

    Maureen Gibbons, MD
  • Why screening for diseases you might have can backfire

    Andy Lazris, MD and Alan Roth, DO
  • Why “do no harm” might be harming modern medicine

    Sabooh S. Mubbashar, MD
  • International doctors blocked by visa delays as U.S. faces physician shortage

    Arthur Lazarus, MD, MBA
  • How I redesigned my life as a physician without abandoning medicine

    Ben Reinking, MD
  • Most Popular

  • Past Week

    • Why are medical students turning away from primary care? [PODCAST]

      The Podcast by KevinMD | Podcast
    • Here’s what providers really need in a modern EHR

      Laura Kohlhagen, MD, MBA | Tech
    • Why “do no harm” might be harming modern medicine

      Sabooh S. Mubbashar, MD | Physician
    • How community paramedicine impacts Indigenous elders

      Noah Weinberg | Conditions
    • Why doctors are reclaiming control from burnout culture

      Maureen Gibbons, MD | Physician
    • Addressing U.S. vaccine inequities in vulnerable communities [PODCAST]

      The Podcast by KevinMD | Podcast
  • Past 6 Months

    • Why tracking cognitive load could save doctors and patients

      Hiba Fatima Hamid | Education
    • Why are medical students turning away from primary care? [PODCAST]

      The Podcast by KevinMD | Podcast
    • Why “do no harm” might be harming modern medicine

      Sabooh S. Mubbashar, MD | Physician
    • Here’s what providers really need in a modern EHR

      Laura Kohlhagen, MD, MBA | Tech
    • What the world must learn from the life and death of Hind Rajab

      Saba Qaiser, RN | Conditions
    • How medical culture hides burnout in plain sight

      Marco Benítez | Conditions
  • Recent Posts

    • Addressing U.S. vaccine inequities in vulnerable communities [PODCAST]

      The Podcast by KevinMD | Podcast
    • Why Canada is losing its skilled immigrant doctors

      Olumuyiwa Bamgbade, MD | Physician
    • Why doctors are reclaiming control from burnout culture

      Maureen Gibbons, MD | Physician
    • Would The Pitts’ Dr. Robby Robinavitch welcome a new colleague? Yes. Especially if their initials were AI.

      Gabe Jones, MBA | Tech
    • Why medicine must stop worshipping burnout and start valuing humanity

      Sarah White, APRN | Conditions
    • Why screening for diseases you might have can backfire

      Andy Lazris, MD and Alan Roth, DO | Physician

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

View 6 Comments >

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

  • Most Popular

  • Past Week

    • Why are medical students turning away from primary care? [PODCAST]

      The Podcast by KevinMD | Podcast
    • Here’s what providers really need in a modern EHR

      Laura Kohlhagen, MD, MBA | Tech
    • Why “do no harm” might be harming modern medicine

      Sabooh S. Mubbashar, MD | Physician
    • How community paramedicine impacts Indigenous elders

      Noah Weinberg | Conditions
    • Why doctors are reclaiming control from burnout culture

      Maureen Gibbons, MD | Physician
    • Addressing U.S. vaccine inequities in vulnerable communities [PODCAST]

      The Podcast by KevinMD | Podcast
  • Past 6 Months

    • Why tracking cognitive load could save doctors and patients

      Hiba Fatima Hamid | Education
    • Why are medical students turning away from primary care? [PODCAST]

      The Podcast by KevinMD | Podcast
    • Why “do no harm” might be harming modern medicine

      Sabooh S. Mubbashar, MD | Physician
    • Here’s what providers really need in a modern EHR

      Laura Kohlhagen, MD, MBA | Tech
    • What the world must learn from the life and death of Hind Rajab

      Saba Qaiser, RN | Conditions
    • How medical culture hides burnout in plain sight

      Marco Benítez | Conditions
  • Recent Posts

    • Addressing U.S. vaccine inequities in vulnerable communities [PODCAST]

      The Podcast by KevinMD | Podcast
    • Why Canada is losing its skilled immigrant doctors

      Olumuyiwa Bamgbade, MD | Physician
    • Why doctors are reclaiming control from burnout culture

      Maureen Gibbons, MD | Physician
    • Would The Pitts’ Dr. Robby Robinavitch welcome a new colleague? Yes. Especially if their initials were AI.

      Gabe Jones, MBA | Tech
    • Why medicine must stop worshipping burnout and start valuing humanity

      Sarah White, APRN | Conditions
    • Why screening for diseases you might have can backfire

      Andy Lazris, MD and Alan Roth, DO | Physician

MedPage Today Professional

An Everyday Health Property Medpage Today
  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

Big Food is our modern day Big Tobacco
6 comments

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...