Skip to content
  • About
  • Contact
  • Contribute
  • Book
  • Careers
  • Podcast
  • Recommended
  • Speaking
KevinMD
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking
KevinMD
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking
  • About KevinMD | Kevin Pho, MD
  • Be heard on social media’s leading physician voice
  • Contact Kevin
  • Discounted enhanced author page
  • DMCA Policy
  • Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices
  • Group vs. individual disability insurance for doctors: pros and cons
  • KevinMD influencer opportunities
  • Opinion and commentary by KevinMD
  • Physician burnout speakers to keynote your conference
  • Physician Coaching by KevinMD
  • Physician keynote speaker: Kevin Pho, MD
  • Physician Speaking by KevinMD: a boutique speakers bureau
  • Primary care physician in Nashua, NH | Kevin Pho, MD
  • Privacy Policy
  • Recommended services by KevinMD
  • Terms of Use Agreement
  • Thank you for subscribing to KevinMD
  • Thank you for upgrading to the KevinMD enhanced author page
  • The biggest mistake doctors make when purchasing disability insurance
  • The doctor’s guide to disability insurance: short-term vs. long-term
  • The KevinMD ToolKit
  • Upgrade to the KevinMD enhanced author page
  • Why own-occupation disability insurance is a must for doctors

A creative way to meet our health needs: Direct practices

Brad Wright, PhD
Policy
April 21, 2013
Share
Tweet
Share

I recently wrote about some of the unintended, but positive, consequences that could result from employers dropping employer-sponsored health insurance (ESI). Following that post, many weighed in about various other consequences of such behavior from employers and what that means for health care coverage for millions of families in the US. One issue in particular caught my attention; not only because of the touching stories associated with the discussion, but because of the unique and inspiring methods some providers are utilizing to compensate for the lack of insurance coverage.

As Jodi Carroll of VoteFacts.org underscored, millions of women and men in the United States are reliant on their significant others employer to provide their family’s health insurance. Women, in particular, are disproportionately reliant on husband’s employers for coverage, with children who are also dependents.

Although there are positives that might ultimately develop in the individual market due to ESI, the current and near future are exceptionally frightening for many families and employers have started down that slippery slope by excluding many dependents from future insurance coverage.

Given the recent discussion in the media, spouses and children being dropped from employer coverage is a growing concern. In the context of a bloated and dysfunctional health care system, this significant and immediate alteration in health insurance coverage could be very difficult for many households to absorb financially, particularly if their income falls just above the threshold for federal subsidies to purchase policies in the upcoming health insurance exchanges.

But, what if these spouses and children had an option that could provide them with most of the services they need, and was easily accessible and affordable.

Throughout the nation, in response to shifts in health care, many small direct health care providers are opening shop. These direct providers are able to combat many concerns through price transparency, easy access and lower costs as they establish what is basically a menu of cash only services. Further, these one-on-one scenarios improve decision-making between patient and physician and take out the need for insurance and proof of citizenship.

While many services are not available through these direct providers, a bulk of what the majority of people need are. Chronic disease management, acute care services and preventative care are all available at a face value, affordable price.

Residents in North Carolina have embraced a shining example of this new system. Access HealthCare is a direct care provider in NC with results to be impressed by. One of their diabetic female patients, and her teenage son, had lost their health insurance when her husband them, taking his ESI with him. According to her KevinMD website interview, she was working two retail jobs to fund her diabetes treatment and medical, at a cost of $5,000 a year.

However, once she found Access Healthcare, her annual costs were reduced to $450 annually and her health care results improved.

Similarly, according to Dr. Brian Forrest, founder of Access Healthcare, “a patient who normally has an 80/20 plan (like Medicare Part B) might end up having to pay 20% of their fee to see a specialist for a stress echo. If the cardiologist I use gives them an 85% discount to just pay cash up front, then the patient actually spends less out of pocket by not using their insurance.”

Although not all medical care can be preventative or primary, Dr. Forrest contends that “only about 1% of the population gets hospitalized annually. Only about 5-10% of patients that seek care at a physician office cannot get the services they need in the outpatient setting.”

For now, most of what people need can be found in offices like those mentioned above. However, I would still encourage citizens to purchase, at minimum, catastrophic coverage for hospitalization.

Additionally, as we begin to see the intended and unintended consequences of the Affordable Care Act, it is vitally import that we are open to new ideas and creative methods for meeting the nation’s changing health care needs.

Brad Wright is an assistant professor of health management and policy who blogs at Wright on Health.

Prev

I'll be a doctor soon, but I can't understand my hospital bill

April 21, 2013 Kevin 14
…
Next

Are we ready to creatively destroy medicine?

April 21, 2013 Kevin 3
…

Tagged as: Primary Care, Public Health & Policy

< Previous Post
I'll be a doctor soon, but I can't understand my hospital bill
Next Post >
Are we ready to creatively destroy medicine?

ADVERTISEMENT

More by Brad Wright, PhD

  • If your hospital closes, does patient care suffer?

    Brad Wright, PhD
  • a desk with keyboard and ipad with the kevinmd logo

    We have the power to prevent disease. But we’re not using it.

    Brad Wright, PhD
  • a desk with keyboard and ipad with the kevinmd logo

    The uninsured rate has fallen, but it may soon rise

    Brad Wright, PhD

More in Policy

  • Bridging the health equity gap with artificial intelligence

    Judith Eguzoikpe, MD, MPH
  • How mobile surgical units improve rural surgical access

    Pranav Ayyappan
  • Why lung cancer screening needs urgent policy reform

    Anuraag Balaji
  • Why Kennedy’s addiction treatment plan raises ethical concerns

    Gary McMurtrie and Abhijay Mudigonda
  • Why the U.S. needs more preventive medicine and public health doctors

    Jacob Player, MD, MPH
  • Medicare practice expense cuts will hurt patients

    John Birkmeyer, MD
  • Most Popular

  • Past Week

    • I Googled my own name and a corporate clinic I’ve never worked at appeared [PODCAST]

      The Podcast by KevinMD | Podcast
    • Opt-out states and physician-led anesthesia care explained

      Michael Beck, MD | Physician
    • Why artificial intelligence displacement threatens medical specialties

      H. Michael Boulton, MD | Physician
    • National Hospital Week reveals what care really takes

      Brian Sutter | Conditions
    • Bridging the health equity gap with artificial intelligence

      Judith Eguzoikpe, MD, MPH | Policy
    • Why artificial intelligence in medicine cannot replace clinical intuition

      Garrett Terracciano, MD | Physician
  • Past 6 Months

    • I Googled my own name and a corporate clinic I’ve never worked at appeared [PODCAST]

      The Podcast by KevinMD | Podcast
    • Rethinking the role of family physicians vs. specialists

      Ronald L. Lindsay, MD | Physician
    • How corporate health care ruined the medical profession

      Edmond Cabbabe, MD | Physician
    • Clinicians are failing at value-based care because no one taught them the system [PODCAST]

      The Podcast by KevinMD | Podcast
    • Administrative burden is driving severe physician burnout

      Kayvan Haddadan, MD | Physician
    • Pharmacy closures threaten our entire public health system

      Timothy Lesaca, MD | Physician
  • Recent Posts

    • Bridging the health equity gap with artificial intelligence

      Judith Eguzoikpe, MD, MPH | Policy
    • No nurse is better than a bad nurse in your child’s home [PODCAST]

      The Podcast by KevinMD | Podcast
    • A touching story of patient gratitude and a dozen eggs

      Dr. Damane Zehra | Physician
    • The medical case for teaching kindness in early childhood development

      Paul Dranichnikov, MD, PhD | Physician
    • A new approach to treating recurrent urinary tract infections

      Jitesh Patel, MD | Conditions
    • 3 things AI in health care investing cannot evaluate

      Harsha Moole, MD | Tech

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

View 1 Comments >

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

  • Most Popular

  • Past Week

    • I Googled my own name and a corporate clinic I’ve never worked at appeared [PODCAST]

      The Podcast by KevinMD | Podcast
    • Opt-out states and physician-led anesthesia care explained

      Michael Beck, MD | Physician
    • Why artificial intelligence displacement threatens medical specialties

      H. Michael Boulton, MD | Physician
    • National Hospital Week reveals what care really takes

      Brian Sutter | Conditions
    • Bridging the health equity gap with artificial intelligence

      Judith Eguzoikpe, MD, MPH | Policy
    • Why artificial intelligence in medicine cannot replace clinical intuition

      Garrett Terracciano, MD | Physician
  • Past 6 Months

    • I Googled my own name and a corporate clinic I’ve never worked at appeared [PODCAST]

      The Podcast by KevinMD | Podcast
    • Rethinking the role of family physicians vs. specialists

      Ronald L. Lindsay, MD | Physician
    • How corporate health care ruined the medical profession

      Edmond Cabbabe, MD | Physician
    • Clinicians are failing at value-based care because no one taught them the system [PODCAST]

      The Podcast by KevinMD | Podcast
    • Administrative burden is driving severe physician burnout

      Kayvan Haddadan, MD | Physician
    • Pharmacy closures threaten our entire public health system

      Timothy Lesaca, MD | Physician
  • Recent Posts

    • Bridging the health equity gap with artificial intelligence

      Judith Eguzoikpe, MD, MPH | Policy
    • No nurse is better than a bad nurse in your child’s home [PODCAST]

      The Podcast by KevinMD | Podcast
    • A touching story of patient gratitude and a dozen eggs

      Dr. Damane Zehra | Physician
    • The medical case for teaching kindness in early childhood development

      Paul Dranichnikov, MD, PhD | Physician
    • A new approach to treating recurrent urinary tract infections

      Jitesh Patel, MD | Conditions
    • 3 things AI in health care investing cannot evaluate

      Harsha Moole, MD | Tech

MedPage Today Professional

An Everyday Health Property Medpage Today

Copyright © 2026 KevinMD.com | Powered by Astra WordPress Theme

  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

A creative way to meet our health needs: Direct practices
1 comments

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...