I have worked in continuing medical education for 12 years and the argument over industry support of CME has grown tired and wearisome. Truth be told, I’m sick of it. I have always been a staunch defender of industry support of CME – and still am, for the most part – but listening to the same old arguments on both sides of the issue has become akin to the Elmo …
So I missed out on the whole CME outrage that came up earlier this year in a Archives of Internal Medicine study, but I do have a theory about it that I’d like to try out.
I’m not interested in getting into the “perceived potential bias” vs “actual bias” argument – which is a good one and one Tom Sullivan wrote about extensively – but would rather take a look …
To my friends and colleagues in the CME community, I ask of you today a simple favor: involve yourself in social media.
Immerse yourself in social media. Do what it takes to make social media a part of your, and your place of employment’s, daily routine.
Do it.
If you don’t know how …
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