Insider tips for drug reps to get more face time with clinicians
Dear drug reps,
I write you today as a primary care provider who — at the risk of giving you “the keys to the kingdom” — has advice for you.
First, I am not anti-pharma. I recognize the need that my patients and I have for new medications, and I believe that innovation in medicine can grow from free enterprise. But it’s rare that I walk away from an interaction with you …