7 reasons why DTC drug marketing will decline in 2013
According to a new report from Cegedim Strategic Data, DTC promotional spending declined 22% versus last year. In fact they reported that “spending in nearly every channel saw decline year over year in 2012, the only exception being direct mail, which continued an upward trend. Here are the reasons why I expect DTC marketing to continue to decline in 2013.
1. Most big brands …