Tobin Arthur
Tobin Arthur is a health care executive.
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Latest articles
Social media in medicine
Twitter, like most social media, is evolving rapidly. Even though most physicians are not directly familiar with Twitter, more are building an awareness and curiosity each month. This post is written mostly for those of you new to this tool…
Twitter, like most social media, is evolving rapidly. Even though most physicians are not directly familiar with Twitter, more are building an awareness and curiosity each month. This post is written mostly for those of you new to this tool or giving it consideration.
The AMA recently posted an article entitled Physicians on Twitter and here is a synopsis of their study: “The study focused on 5,156 tweets …
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Suggestions for physicians trying to determine the value of Twitter
Patient voices
We all like lists. US News & World Report has told us for years which colleges are considered the top in the nation. Castle Connolly tells us which are the “Top Doctors” in our community and Car & Driver gives…
We all like lists. US News & World Report has told us for years which colleges are considered the top in the nation. Castle Connolly tells us which are the “Top Doctors” in our community and Car & Driver gives us a ranking of cars by type.
In The Order of Things, Malcolm Gladwell pokes serious holes in some of our most revered rankings and lists.
If …
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Best hospital lists influence consumer decision making
Physician voices
While we have seen a continued increase of online activity in the healthcare space over the past few years, I don’t think we are even scratching the surface of what’s to come. Aside from consumer driven trends on the web,…
While we have seen a continued increase of online activity in the healthcare space over the past few years, I don’t think we are even scratching the surface of what’s to come.
Aside from consumer driven trends on the web, cloud computing is having a dramatic impact on the business enterprise environment and healthcare is next. All this points in one direction for doctors: your …
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Online reputation can have career implications for physicians
Social media in medicine
Once a provider realizes the increasing importance of building and managing their online reputation, they need some practical tools and steps. Bear in mind, I am writing this, not for the small percentage of physicians already active with social media,…
Once a provider realizes the increasing importance of building and managing their online reputation, they need some practical tools and steps. Bear in mind, I am writing this, not for the small percentage of physicians already active with social media, but rather for those of you giving it consideration and looking for some …
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Social media helps doctors manage their online reputation
Social media in medicine
I am going to explain a bit about why physicians should care about online reputation management (ORM). As the online world becomes more pervasive, reputations are increasingly built and managed on the Internet. Online Reputation Management is the process of…
I am going to explain a bit about why physicians should care about online reputation management (ORM).
As the online world becomes more pervasive, reputations are increasingly built and managed on the Internet. Online Reputation Management is the process of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online and …
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Why physicians should care about online reputation management
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