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Tyeese L. Gaines, DO

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8 things physicians should know before they’re interviewed by the media

Tyeese L. Gaines, DO
Physician
December 12, 2020

Lights, camera, action!

You get a call from your hospital’s public relations office asking you to speak to the local news. Even though this isn’t your first time, your heart is pounding, with a mix of nerves and excitement. You start doubting whether you have anything valuable to say about the topic, even though, yes – you went through many years of medical school and residency before this moment. You are …

Read more…

8 things physicians should know before they’re interviewed by the media

7 tips for branding: What doctors need to know

Tyeese L. Gaines, DO
Physician
February 8, 2018

When we think of a brand, we usually think of companies such as Apple or Coca-Cola with their recognizable logos and colors. We may also think about celebrities, such as Beyoncé and the Kardashians, who have large-scale exposure and garner massive attention.

But, what is a brand? A brand is a particular identity or image that’s regarded as useful or valuable. And, a brand’s identity is how a business wants to …

Read more…

7 tips for branding: What doctors need to know

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  • Most Popular

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      Sathya Narayanan, PharmD | Conditions and Diseases
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