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Customer service in health care: It’s coming. Are you ready?

William Rusnak, MD
Physician
October 29, 2014

After reading a book about conducting good business, you’ll likely review the concept of adequately meeting demands for clients or consumers. Whether a company is thriving due to lower pricing or higher quality, in the world of business, the golden rule is provide value or go bankrupt.

One industry has seemingly remained immune from this concept, however. In the past few decades, especially, health care has unequivocally failed in …

Read more…

Customer service in health care: It’s coming. Are you ready?

Why health insurance is the best business to be in

William Rusnak, MD
Policy
October 12, 2014

Insurance is without a doubt the best business on earth. Every month, insurance companies from many industries collect premiums from thousands of clients, relying on the statistical likelihood the companies themselves will collect more than they pay out. If the company has a poor year, they raise the premiums for the next year. It is a beautiful business model and a way to guarantee consistent profits year after year. Even …

Read more…

Why health insurance is the best business to be in

My school is trying to make me an empathic physician

William Rusnak, MD
Education
April 27, 2014

Like any other industry, in health care, the books and schooling don’t always match the “real world.” Patients everywhere have the same complaints about physicians and their bedside manner. “I feel like she’s talking at me, not to me.” “He said I had cancer like it was just another sentence.” “He walked in, looked at my meds, and walked right out of the room without saying a word.”

Those training tomorrow’s …

Read more…

My school is trying to make me an empathic physician

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  • Most Popular

  • Past Week

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