Sleep aids are about to get into a DTC ad war
“There’s no money to be made advertising those simple lifestyle solutions, but there are billions to be made getting patients onto lifelong use of expensive medications.”
Sleep aids are about to get into a DTC ad war
Real physician voices, twice a week
Join 100,000+ subscribers. Free, and one click to unsubscribe.
Related Posts
More in Uncategorized
The Podcast
Related episodes
Latest episodes
Amazon and Uber set the bar that primary care is judged against
Why patients stop trusting doctors who listened to them
Some relationships work like medicine. Others work like a diagnosis.
Food allergies are treated differently, airline by airline
Staying salaried may now be the riskier bet for doctors
Doctors’ kids miss them, and the family builds its own fixes
Why exhaustion can make you see things that aren’t there
