Skip to content
  • About
  • Contact
  • Contribute
  • Book
  • Careers
  • Podcast
  • Recommended
  • Speaking
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking

Physician reputation management starts in the office

Michael Woo-Ming, MD
Physician
April 12, 2011
Share
Tweet
Share

Let’s face it. Most physicians and health care professionals are too busy. Yet as a doctor myself, I know first hand you want to do as much as you can for your patient, such as making sure prescriptions are being called in, or working in an urgent appointment.

Then why do most doctors ignore what’s being said about them on the internet?

Recently I was chatting with a physician who had an unflattering review on a public forum.  She knew it was there (most providers do) yet chose the defensive tactic, “Oh people don’t believe anything on the internet”.

Unfortunately it is easy to make swipe generalizations but by ignoring the complaint, to most prospective and current patients that if a gripe is posted online, then the review is true! In a recent consumer study, one out of three customers  who have a negative experience take the time to post their opinion online. The fact is you can be one of the most outstanding physicians in the world, but most patients won’t take the time to post something positive, as great customer support is a given.

And that is the issue in a nutshell.  In medicine, we all may have different specialties, but we are all in the customer service business.

Take the time to understand why that is being written.  Can you identify who wrote that?  Don’t forget your ancillary staff is a part of who you are as a doctor and will have more impact than you might think.  Are you and your staff being abrupt to patients? Is your waiting time longer than necessary? Could this have been handled with better communication?

In our experience, most  negative reviews start as a misunderstanding.  Periodically followup with your patients through an email.  Proactively encourage patients to fill out testimonials and online forums. The steps to improving online physician reputation management starts in the office.

Michael Woo-Ming is the founder of RepMD.com, an online medical marketing company focused on helping health care professionals control their internet reputation.

Submit a guest post and be heard on social media’s leading physician voice.

Prev

Palliative care and medical interventions are not mutually exclusive

April 12, 2011 Kevin 2
…
Next

Could alternative medicine practitioners take the lead in health policy?

April 12, 2011 Kevin 23
…

Post navigation

< Previous Post
Palliative care and medical interventions are not mutually exclusive
Next Post >
Could alternative medicine practitioners take the lead in health policy?

ADVERTISEMENT

More by Michael Woo-Ming, MD

  • Why physician-owned businesses need our attention and support

    Michael Woo-Ming, MD
  • a desk with keyboard and ipad with the kevinmd logo

    4 tips for using social media to attract new patients

    Michael Woo-Ming, MD
  • a desk with keyboard and ipad with the kevinmd logo

    What bored doctors can do after they retire

    Michael Woo-Ming, MD

More in Physician

  • Reproductive care after Roe: Why silence is not an option

    Christine Petrin, MD, MPH and Susan Thompson Hingle, MD
  • When your identity is your job: Why it’s dangerous in medicine

    Brooke Buckley, MD, MBA
  • Will longevity medicine put doctors out of work?

    Tomi Mitchell, MD
  • Why the doctor-patient relationship needs a redesign

    Alexandra Novitsky, MD
  • Imposter syndrome is not a personal failing

    Jessie Mahoney, MD
  • How functional medicine fills the gaps left by conventional care

    Sally Daganzo, MD
  • Most Popular

  • Past Week

    • Health equity in Inland Southern California requires urgent action

      Vishruth Nagam | Policy
    • Could antibiotics beat heart disease where statins failed?

      Larry Kaskel, MD | Conditions
    • How restrictive opioid policies worsen the crisis

      Kayvan Haddadan, MD | Physician
    • Why palliative care is more than just end-of-life support

      Dr. Vishal Parackal | Conditions
    • Reproductive care after Roe: Why silence is not an option

      Christine Petrin, MD, MPH and Susan Thompson Hingle, MD | Physician
    • How Filipino cultural values shape silence around mental health

      Victor Fu and Charmaigne Lopez | Education
  • Past 6 Months

    • Why transgender health care needs urgent reform and inclusive practices

      Angela Rodriguez, MD | Conditions
    • COVID-19 was real: a doctor’s frontline account

      Randall S. Fong, MD | Conditions
    • Why primary care doctors are drowning in debt despite saving lives

      John Wei, MD | Physician
    • New student loan caps could shut low-income students out of medicine

      Tom Phan, MD | Physician
    • Why pain doctors face unfair scrutiny and harsh penalties in California

      Kayvan Haddadan, MD | Physician
    • mRNA post vaccination syndrome: Is it real?

      Harry Oken, MD | Conditions
  • Recent Posts

    • Reproductive care after Roe: Why silence is not an option

      Christine Petrin, MD, MPH and Susan Thompson Hingle, MD | Physician
    • When your identity is your job: Why it’s dangerous in medicine

      Brooke Buckley, MD, MBA | Physician
    • How Japan and the U.S. can learn from each other to strengthen health care [PODCAST]

      The Podcast by KevinMD | Podcast
    • Will longevity medicine put doctors out of work?

      Tomi Mitchell, MD | Physician
    • When doctors don’t talk: a silent failure in modern medicine

      Cesar Querimit, Jr. | Conditions
    • The many faces of physician grief

      Annia Raja, PhD | Conditions

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

View 7 Comments >

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

ADVERTISEMENT

  • Most Popular

  • Past Week

    • Health equity in Inland Southern California requires urgent action

      Vishruth Nagam | Policy
    • Could antibiotics beat heart disease where statins failed?

      Larry Kaskel, MD | Conditions
    • How restrictive opioid policies worsen the crisis

      Kayvan Haddadan, MD | Physician
    • Why palliative care is more than just end-of-life support

      Dr. Vishal Parackal | Conditions
    • Reproductive care after Roe: Why silence is not an option

      Christine Petrin, MD, MPH and Susan Thompson Hingle, MD | Physician
    • How Filipino cultural values shape silence around mental health

      Victor Fu and Charmaigne Lopez | Education
  • Past 6 Months

    • Why transgender health care needs urgent reform and inclusive practices

      Angela Rodriguez, MD | Conditions
    • COVID-19 was real: a doctor’s frontline account

      Randall S. Fong, MD | Conditions
    • Why primary care doctors are drowning in debt despite saving lives

      John Wei, MD | Physician
    • New student loan caps could shut low-income students out of medicine

      Tom Phan, MD | Physician
    • Why pain doctors face unfair scrutiny and harsh penalties in California

      Kayvan Haddadan, MD | Physician
    • mRNA post vaccination syndrome: Is it real?

      Harry Oken, MD | Conditions
  • Recent Posts

    • Reproductive care after Roe: Why silence is not an option

      Christine Petrin, MD, MPH and Susan Thompson Hingle, MD | Physician
    • When your identity is your job: Why it’s dangerous in medicine

      Brooke Buckley, MD, MBA | Physician
    • How Japan and the U.S. can learn from each other to strengthen health care [PODCAST]

      The Podcast by KevinMD | Podcast
    • Will longevity medicine put doctors out of work?

      Tomi Mitchell, MD | Physician
    • When doctors don’t talk: a silent failure in modern medicine

      Cesar Querimit, Jr. | Conditions
    • The many faces of physician grief

      Annia Raja, PhD | Conditions

MedPage Today Professional

An Everyday Health Property Medpage Today
  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

Physician reputation management starts in the office
7 comments

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...