Skip to content
  • About
  • Contact
  • Contribute
  • Book
  • Careers
  • Podcast
  • Recommended
  • Speaking
KevinMD
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking
KevinMD
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking
  • About KevinMD | Kevin Pho, MD
  • Be heard on social media’s leading physician voice
  • Contact Kevin
  • Discounted enhanced author page
  • DMCA Policy
  • Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices
  • Group vs. individual disability insurance for doctors: pros and cons
  • KevinMD influencer opportunities
  • Opinion and commentary by KevinMD
  • Physician burnout speakers to keynote your conference
  • Physician Coaching by KevinMD
  • Physician keynote speaker: Kevin Pho, MD
  • Physician Speaking by KevinMD: a boutique speakers bureau
  • Primary care physician in Nashua, NH | Kevin Pho, MD
  • Privacy Policy
  • Recommended services by KevinMD
  • Terms of Use Agreement
  • Thank you for subscribing to KevinMD
  • Thank you for upgrading to the KevinMD enhanced author page
  • The biggest mistake doctors make when purchasing disability insurance
  • The doctor’s guide to disability insurance: short-term vs. long-term
  • The KevinMD ToolKit
  • Upgrade to the KevinMD enhanced author page
  • Why own-occupation disability insurance is a must for doctors

Do physicians have the courage to implement comparative effectiveness?

George Lundberg, MD
Policy
July 8, 2011
Share
Tweet
Share

Comparative effectiveness outcome studies have shown that while percutaneous coronary intervention (PCI) may be more effective than optimal medical therapy (OMT) for treatment of acute coronary syndrome, it is not more effective for treatment of stable ischemic heart disease.

Results of the Clinical Outcomes Utilizing Revascularization and Aggressive Drug Evaluation (COURAGE) trial, published in 2007 and 2008 in the NEJM, demonstrated that PCI did not improve survival or prevent myocardial infarctions more than OMT, and had a limited role in symptom relief.

Dr. Raymond Gibbons, professor of medicine at Mayo, in December 2007 in a Webcast Video Interview in the Medscape Journal, stated that physicians should replace PCI with OMT in these patients.

Dr. David Maron, professor of medicine and emergency medicine at Vanderbilt, in December 2008 in a Webcast Video Editorial in the Medscape Journal, urged that physicians convert their practice from PCI to OMT in these patients.

Both Gibbons and Maron cautioned that the strong financial incentives to continue usual use of PCI would be a substantial barrier.

What actually happened? Borden, et al., utilizing a massive database, reported in JAMA in May 2011, that physician practices re: OMT and PCI in these patients changed almost NOT AT ALL after these reports and numerous commentaries.

Why did American primary care physicians and cardiologists continue the old, high-tech, institutional, expensive, invasive, not-better PCI treatment for stable coronary artery disease (CAD) once diagnosed, and not convert to the better, safer, faster, cheaper OMT?

There was massive dissemination of the results of the COURAGE trial and major changes in guidelines. The OMT combination of aspirin, beta-blockers, and statins can be prescribed by any licensed physician in America and found at any American pharmacy, 24/7.

Why did the use of OMT rather than PCI not quickly become the dominant mode of therapy for stable CAD?

American physicians are not stupid. They know where the money is.

Established referral patterns, collegial medical relationships, flashy glitz for the patient to experience and describe versus ordinary pills, no pesky lawyers, country club shoulder rubbing, the payroll, and marketing of the local hospital. All these factors, and more.

Wanted in 2011: American physicians with the COURAGE to implement the results of comparative effectiveness research and evidence-based medicine to benefit their patients, their professionalism, and their country, even if it may hurt the pocketbooks of themselves and their institutions.

George Lundberg is a MedPage Today Editor-at-Large and former editor of the Journal of the American Medical Association.

Originally published in MedPage Today. Visit MedPageToday.com for more health policy news.

Prev

What cash only practices should be careful of when taking payments

July 8, 2011 Kevin 3
…
Next

Should young athletes be screened for heart disease?

July 8, 2011 Kevin 15
…

< Previous Post
What cash only practices should be careful of when taking payments
Next Post >
Should young athletes be screened for heart disease?

ADVERTISEMENT

More by George Lundberg, MD

  • a desk with keyboard and ipad with the kevinmd logo

    Pathologists face a stark career choice

    George Lundberg, MD
  • a desk with keyboard and ipad with the kevinmd logo

    A culture of cover-up has slowed the patient safety movement

    George Lundberg, MD
  • a desk with keyboard and ipad with the kevinmd logo

    Do drugs aid and abet genius or does genius lead to drugs?

    George Lundberg, MD

More in Policy

  • Medicine and the United Nations Sustainable Development Goals

    Olumuyiwa Bamgbade, MD
  • Preventing diabetic lower limb amputation with AI and offloading

    Adwait Chafale
  • How Medicare’s MIPS impacts skilled nursing facilities and clinicians

    Steve Buslovich, MD
  • The truth about Medicare Advantage funding and costs

    Timothy Bulat
  • Florida health care legislation 2026: top bills to watch

    Del Carter, MD
  • Violence against health care workers: the silence must end

    Carleigh Beriont and June Zanes Garen, RN
  • Most Popular

  • Past Week

    • How hindsight bias distorts clinical medicine

      Olumuyiwa Bamgbade, MD | Physician
    • Whole-body MRI screening: a radiologist’s guide to preventive scans

      Amit Newatia, MD | Physician
    • Debunking 4 myths about fertility treatments for women of color

      Ilana Ressler, MD | Physician
    • Insulin resistance is a survival mechanism, not a broken system [PODCAST]

      The Podcast by KevinMD | Podcast
    • Why resilience is not the cure for physician burnout

      Lisa Rubiano, DO | Physician
    • How competency-based education is driving medical education reform

      Ben Reinking, MD | Physician
  • Past 6 Months

    • The dangers of vertical integration in health care

      Stephanie Waggel, MD | Policy
    • Why does sex work seem like a more viable path than medicine in 2026?

      Corina Fratila, MD | Physician
    • The 9 laws of health care quality: Why metrics miss the point

      Constantine Ioannou, MD | Physician
    • Politics and fear have replaced science in U.S. pain management [PODCAST]

      The Podcast by KevinMD | Podcast
    • How board certification fuels the physician shortage crisis

      Brian Hudes, MD | Physician
    • The Platinum Rule in health care: Moving beyond the Golden Rule

      Harvey Max Chochinov, MD, PhD | Conditions
  • Recent Posts

    • Why resilience is not the cure for physician burnout

      Lisa Rubiano, DO | Physician
    • Understanding methylation, BDNF, and the ApoE Alzheimer’s gene

      Majid Fotuhi, MD, PhD | Conditions
    • Finding meaning in medicine: Reconnecting with your childhood calling

      Brian Sayers, MD | Physician
    • How artificial intelligence sycophancy distorts clinical decision-making

      Arthur Lazarus, MD, MBA | Tech
    • The dysfunctional medical malpractice marketplace and tort reform

      Howard Smith, MD | Physician
    • The cost of time constraints in primary care: Why doctors feel rushed

      Ann Lebeck, MD | Physician

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

View 9 Comments >

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

  • Most Popular

  • Past Week

    • How hindsight bias distorts clinical medicine

      Olumuyiwa Bamgbade, MD | Physician
    • Whole-body MRI screening: a radiologist’s guide to preventive scans

      Amit Newatia, MD | Physician
    • Debunking 4 myths about fertility treatments for women of color

      Ilana Ressler, MD | Physician
    • Insulin resistance is a survival mechanism, not a broken system [PODCAST]

      The Podcast by KevinMD | Podcast
    • Why resilience is not the cure for physician burnout

      Lisa Rubiano, DO | Physician
    • How competency-based education is driving medical education reform

      Ben Reinking, MD | Physician
  • Past 6 Months

    • The dangers of vertical integration in health care

      Stephanie Waggel, MD | Policy
    • Why does sex work seem like a more viable path than medicine in 2026?

      Corina Fratila, MD | Physician
    • The 9 laws of health care quality: Why metrics miss the point

      Constantine Ioannou, MD | Physician
    • Politics and fear have replaced science in U.S. pain management [PODCAST]

      The Podcast by KevinMD | Podcast
    • How board certification fuels the physician shortage crisis

      Brian Hudes, MD | Physician
    • The Platinum Rule in health care: Moving beyond the Golden Rule

      Harvey Max Chochinov, MD, PhD | Conditions
  • Recent Posts

    • Why resilience is not the cure for physician burnout

      Lisa Rubiano, DO | Physician
    • Understanding methylation, BDNF, and the ApoE Alzheimer’s gene

      Majid Fotuhi, MD, PhD | Conditions
    • Finding meaning in medicine: Reconnecting with your childhood calling

      Brian Sayers, MD | Physician
    • How artificial intelligence sycophancy distorts clinical decision-making

      Arthur Lazarus, MD, MBA | Tech
    • The dysfunctional medical malpractice marketplace and tort reform

      Howard Smith, MD | Physician
    • The cost of time constraints in primary care: Why doctors feel rushed

      Ann Lebeck, MD | Physician

MedPage Today Professional

An Everyday Health Property Medpage Today

Copyright © 2026 KevinMD.com | Powered by Astra WordPress Theme

  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

Do physicians have the courage to implement comparative effectiveness?
9 comments

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...