Skip to content
  • About
  • Contact
  • Contribute
  • Book
  • Careers
  • Podcast
  • Recommended
  • Speaking
KevinMD
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking
KevinMD
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking
  • About KevinMD | Kevin Pho, MD
  • Be heard on social media’s leading physician voice
  • Contact Kevin
  • Discounted enhanced author page
  • DMCA Policy
  • Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices
  • Group vs. individual disability insurance for doctors: pros and cons
  • KevinMD influencer opportunities
  • Opinion and commentary by KevinMD
  • Physician burnout speakers to keynote your conference
  • Physician Coaching by KevinMD
  • Physician keynote speaker: Kevin Pho, MD
  • Physician Speaking by KevinMD: a boutique speakers bureau
  • Primary care physician in Nashua, NH | Kevin Pho, MD
  • Privacy Policy
  • Recommended services by KevinMD
  • Terms of Use Agreement
  • Thank you for subscribing to KevinMD
  • Thank you for upgrading to the KevinMD enhanced author page
  • The biggest mistake doctors make when purchasing disability insurance
  • The doctor’s guide to disability insurance: short-term vs. long-term
  • The KevinMD ToolKit
  • Upgrade to the KevinMD enhanced author page
  • Why own-occupation disability insurance is a must for doctors

Do physicians have the courage to implement comparative effectiveness?

George Lundberg, MD
Policy
July 8, 2011
Share
Tweet
Share

Comparative effectiveness outcome studies have shown that while percutaneous coronary intervention (PCI) may be more effective than optimal medical therapy (OMT) for treatment of acute coronary syndrome, it is not more effective for treatment of stable ischemic heart disease.

Results of the Clinical Outcomes Utilizing Revascularization and Aggressive Drug Evaluation (COURAGE) trial, published in 2007 and 2008 in the NEJM, demonstrated that PCI did not improve survival or prevent myocardial infarctions more than OMT, and had a limited role in symptom relief.

Dr. Raymond Gibbons, professor of medicine at Mayo, in December 2007 in a Webcast Video Interview in the Medscape Journal, stated that physicians should replace PCI with OMT in these patients.

Dr. David Maron, professor of medicine and emergency medicine at Vanderbilt, in December 2008 in a Webcast Video Editorial in the Medscape Journal, urged that physicians convert their practice from PCI to OMT in these patients.

Both Gibbons and Maron cautioned that the strong financial incentives to continue usual use of PCI would be a substantial barrier.

What actually happened? Borden, et al., utilizing a massive database, reported in JAMA in May 2011, that physician practices re: OMT and PCI in these patients changed almost NOT AT ALL after these reports and numerous commentaries.

Why did American primary care physicians and cardiologists continue the old, high-tech, institutional, expensive, invasive, not-better PCI treatment for stable coronary artery disease (CAD) once diagnosed, and not convert to the better, safer, faster, cheaper OMT?

There was massive dissemination of the results of the COURAGE trial and major changes in guidelines. The OMT combination of aspirin, beta-blockers, and statins can be prescribed by any licensed physician in America and found at any American pharmacy, 24/7.

Why did the use of OMT rather than PCI not quickly become the dominant mode of therapy for stable CAD?

American physicians are not stupid. They know where the money is.

Established referral patterns, collegial medical relationships, flashy glitz for the patient to experience and describe versus ordinary pills, no pesky lawyers, country club shoulder rubbing, the payroll, and marketing of the local hospital. All these factors, and more.

Wanted in 2011: American physicians with the COURAGE to implement the results of comparative effectiveness research and evidence-based medicine to benefit their patients, their professionalism, and their country, even if it may hurt the pocketbooks of themselves and their institutions.

George Lundberg is a MedPage Today Editor-at-Large and former editor of the Journal of the American Medical Association.

Originally published in MedPage Today. Visit MedPageToday.com for more health policy news.

Prev

What cash only practices should be careful of when taking payments

July 8, 2011 Kevin 3
…
Next

Should young athletes be screened for heart disease?

July 8, 2011 Kevin 15
…

< Previous Post
What cash only practices should be careful of when taking payments
Next Post >
Should young athletes be screened for heart disease?

ADVERTISEMENT

More by George Lundberg, MD

  • a desk with keyboard and ipad with the kevinmd logo

    Pathologists face a stark career choice

    George Lundberg, MD
  • a desk with keyboard and ipad with the kevinmd logo

    A culture of cover-up has slowed the patient safety movement

    George Lundberg, MD
  • a desk with keyboard and ipad with the kevinmd logo

    Do drugs aid and abet genius or does genius lead to drugs?

    George Lundberg, MD

More in Policy

  • How gold cards can drive California pain management reform

    Kayvan Haddadan, MD
  • Medical malpractice risks persist even after saving a life

    Chinmeri Nwuba
  • A Medicare for All alternative that keeps insurers in

    Ken Terry
  • Bridging the health equity gap with artificial intelligence

    Judith Eguzoikpe, MD, MPH
  • California’s governor race is missing a health care plan

    Kayvan Haddadan, MD
  • How mobile surgical units improve rural surgical access

    Pranav Ayyappan
  • Most Popular

  • Past Week

    • Primary care crisis requires new training and skills

      Justin Oldfield, MD | Physician
    • Expanding the SOAP framework boosts health outcomes

      Deepak Gupta, MD and Sarwan Kumar, MD | Physician
    • The handwashing standard nobody finished. Until now.

      Bernadette Burroughs, RN | Conditions
    • Primary care access is the real problem, not the system

      Payam Zamani, MD | Physician
    • How corporate medicine is eroding truth and patient dignity

      Ronald L. Lindsay, MD | Physician
    • Why bipolar II is not just a milder version of bipolar I

      Ethan Evans, MD | Conditions
  • Past 6 Months

    • I Googled my own name and a corporate clinic I’ve never worked at appeared [PODCAST]

      The Podcast by KevinMD | Podcast
    • Primary care crisis requires new training and skills

      Justin Oldfield, MD | Physician
    • How corporate health care ruined the medical profession

      Edmond Cabbabe, MD | Physician
    • Clinicians are failing at value-based care because no one taught them the system [PODCAST]

      The Podcast by KevinMD | Podcast
    • 13.1 reasons running a half marathon beats practicing medicine

      John Wei, MD | Physician
    • Medicare practice expense cuts will hurt patients

      John Birkmeyer, MD | Policy
  • Recent Posts

    • Why corporate medicine fails every physician-patient

      Ronald L. Lindsay, MD | Physician
    • Continuity of care in HIV/AIDS lives in the people who stay

      Gus W. Krucke, MD | Physician
    • The tragic reality of pregnancy-associated breast cancer

      Dr. Damane Zehra | Physician
    • Why a rheumatologist asks every doctor to remember being six years old [PODCAST]

      The Podcast by KevinMD | Podcast
    • Clinician peer support is a patient safety issue

      Olumuyiwa Bamgbade, MD | Physician
    • Normal labs miss what most patients are living through

      Shiv K. Goel, MD | Conditions

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

View 9 Comments >

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

  • Most Popular

  • Past Week

    • Primary care crisis requires new training and skills

      Justin Oldfield, MD | Physician
    • Expanding the SOAP framework boosts health outcomes

      Deepak Gupta, MD and Sarwan Kumar, MD | Physician
    • The handwashing standard nobody finished. Until now.

      Bernadette Burroughs, RN | Conditions
    • Primary care access is the real problem, not the system

      Payam Zamani, MD | Physician
    • How corporate medicine is eroding truth and patient dignity

      Ronald L. Lindsay, MD | Physician
    • Why bipolar II is not just a milder version of bipolar I

      Ethan Evans, MD | Conditions
  • Past 6 Months

    • I Googled my own name and a corporate clinic I’ve never worked at appeared [PODCAST]

      The Podcast by KevinMD | Podcast
    • Primary care crisis requires new training and skills

      Justin Oldfield, MD | Physician
    • How corporate health care ruined the medical profession

      Edmond Cabbabe, MD | Physician
    • Clinicians are failing at value-based care because no one taught them the system [PODCAST]

      The Podcast by KevinMD | Podcast
    • 13.1 reasons running a half marathon beats practicing medicine

      John Wei, MD | Physician
    • Medicare practice expense cuts will hurt patients

      John Birkmeyer, MD | Policy
  • Recent Posts

    • Why corporate medicine fails every physician-patient

      Ronald L. Lindsay, MD | Physician
    • Continuity of care in HIV/AIDS lives in the people who stay

      Gus W. Krucke, MD | Physician
    • The tragic reality of pregnancy-associated breast cancer

      Dr. Damane Zehra | Physician
    • Why a rheumatologist asks every doctor to remember being six years old [PODCAST]

      The Podcast by KevinMD | Podcast
    • Clinician peer support is a patient safety issue

      Olumuyiwa Bamgbade, MD | Physician
    • Normal labs miss what most patients are living through

      Shiv K. Goel, MD | Conditions

MedPage Today Professional

An Everyday Health Property Medpage Today

Copyright © 2026 KevinMD.com | Powered by Astra WordPress Theme

  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

Do physicians have the courage to implement comparative effectiveness?
9 comments

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...