I sincerely thank those who have reviewed or mentioned Establishing, Managing, and Protecting Your Online Reputation.
1. Doctors and Their Online Reputation. The New York Times’ Well.
“The book is an excellent and helpful resource. But what elevates it beyond the category of valuable how-to manual is the passionate call to arms that resonates from all those well-enumerated directions and clearly labeled diagrams. Like it or not, the authors warn, the Internet has profoundly changed the patient-doctor relationship, and doctors must embrace its effects on patient care — or risk losing their own influence.
This is a social media manifesto for physicians.”
2. What’s keeping your doctor off Twitter. Quartz.
“Fears of potential lawsuits and concerns with patient privacy are a big part of what’s holding doctors back from starting their own Twitter handles, but Kevin Pho (he’s a real doctor and a social media doctor) thinks physicians must embrace social media, albeit smartly. He concedes it can ‘blur the line between a professional doctor-patient relationship and one that brims on being too personal.'”
3. Online Physician Reputation Management: An Interview With Kevin Pho. The Huffington Post.
“It’s important for doctors to Google themselves at least once a week and see what comes up, because that’s what patients are doing. Physicians don’t want to be defined by a negative news story, or a bad review from an online physician rating site. That’s why it’s important that they take control of their online reputation before someone else does.”
4. Managing online reputations: My piece in @KevinMD’s new book. e-Patient Dave.
“Online reputation is something consumer/patients are increasingly consulting as they start acting like consumers (trying to be informed), and reputation is a form of data – and as with all data, it’s really hard to know sometimes if the data is high quality.”
5. Book Review: Establishing, Managing, and Protecting Your Online Reputation. Medinnovation.
“If you’re a physician seeking solid advice on how to use the social media – Linkedin, Facebook, YouTube, Twitter, Google, and blogs – to advance and enhance your practice, this is your book.”
6. Review: Social Media Guide. Sunrise Rounds.
“How can you tell the difference between passing fad and new reality? Between gossip and critical information? Someone writes a textbook. For physicians who think that social media is only about sharing vacation pictures and checking out the weather, a new reality has arrived.”
