Skip to content
  • About
  • Contact
  • Contribute
  • My Book
  • Careers
  • Podcast
  • Transcripts
  • Speaking
KevinMD
  • All
  • Physician
  • Burnout
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • All
  • Physician
  • Burnout
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
    • All
    • Physician
    • Burnout
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • About
    • Contact
    • Contribute
    • My Book
    • Careers
    • Podcast
    • Transcripts
    • Speaking
KevinMD
  • All
  • Physician
  • Burnout
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
    • All
    • Physician
    • Burnout
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • About
    • Contact
    • Contribute
    • My Book
    • Careers
    • Podcast
    • Transcripts
    • Speaking
  • About Kevin Pho, MD, Founder of KevinMD
  • Be heard on social media’s leading physician voice
  • Contact Kevin
  • Custom enhanced author page pricing
  • DMCA Policy
  • Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices
  • KevinMD influencer opportunities
  • Opinion and commentary by KevinMD
  • Physician burnout speakers to keynote your conference
  • Physician Coaching by KevinMD
  • Physician keynote speaker: Kevin Pho, MD
  • Physician Speaking by KevinMD: a boutique speakers bureau
  • Primary care physician in Nashua, NH | Kevin Pho, MD
  • Privacy Policy
  • Recommended services by KevinMD
  • Terms of Use Agreement
  • Thank you for subscribing to KevinMD
  • Thank you for upgrading to the KevinMD enhanced author page
  • Upgrade to the KevinMD enhanced author page

The promise and peril of sharing costs with patients

Ishani Ganguli, MD
Medications
September 6, 2013
Share
Tweet
Share

It wasn’t so much the side effects — nausea and belly pain that had once kept me from enjoying my aunt’s home cooking. I didn’t fill my prescription for the malaria prophylactic Malarone before a family trip to India because the $50 co-pay seemed outlandishly expensive to a medical-student-in-debt. Years later, I find that my patients skip crucial medications to treat diabetes and depression because of the reality or even just the fear of insurmountable co-pays.

A 2012 survey of more than 1200 American adults by the Kaiser Family Foundation suggests that my patients and I aren’t alone. Twenty four percent of respondents reported that they or their family members had neglected to fill a prescription because of cost in the previous twelve months. Sixteen percent admitted to cutting pills in half or skipping doses to extend a medication.

Save for the opulent few, we all factor cost into our daily decisions and health care is no exception. This principle is the basis for not-so-new efforts by policymakers to give patients a larger stake in rising health care costs. If patients share a larger portion of their costs through mechanisms like coverage limits and higher deductibles, they might make more responsible use of these resources, the thinking goes.

And we have growing evidence that we respond to these pressures: There’s the classic 1970’s-80’s RAND health insurance experiment showing that when subjects paid a greater share of their health care costs, they reduced how much health care they used. A study published in the journal Health Affairs corroborated these results. Researchers compared a large company that had adopted consumer-directed health plans (or CDHPs, in which employees use savings accounts to pay for much of their health needs) with another that hadn’t. After four years, the employees who had switched to CDHPs had, on average, made 0.26 fewer doctor’s office visits and filled 0.85 fewer prescriptions each year than their counterparts.

So we self-ration, but that doesn’t mean we make the right decisions. Some discretionary non-use may be appropriate — say, saving Viagra for special occasions. But just as often, we don’t choose wisely. The RAND study linked increased cost-sharing to decreased use of both necessary and unnecessary health care, particularly among low income populations. Medical complications from patients not taking prescribed medications leads to $105 billion in avoidable costs each year, according to recent estimates from the IMS Institute for Healthcare Informatics (If I had come down with malaria on that trip to India, I’d be part of the statistic).

Cost-sharing isn’t an inherently bad idea, but it requires some work to be effective. Patients need to price-shop and to be honest with their doctors about what they are and aren’t taking, and why. Doctors need to be creative about prescribing medications that both patients and their pocketbooks can stomach (generic rather than name-brand statins, for example), to not make perfect the enemy of good enough.

Technology can facilitate these efforts: When I prescribe medications electronically, each option is coded with dollar signs and coded symbols — preferred, not covered, low or high cost — to guide me. Though cost is only a small part of the decision to take a medication, it’s one that both patients and doctors must acknowledge and address openly.

Ishani Ganguli is a journalist and an internal medicine-primary care resident who blogs at The Boston Globe’s Short White Coat, where this article originally appeared. 

Prev

Using elder abuse as a way to sue more doctors

September 6, 2013 Kevin 133
…
Next

MKSAP: 54-year-old man with nephrolithiasis

September 7, 2013 Kevin 0
…

Tagged as: Medications and Prescribing, Patients, Primary Care

< Previous Post
Using elder abuse as a way to sue more doctors
Next Post >
MKSAP: 54-year-old man with nephrolithiasis

ADVERTISEMENT

More by Ishani Ganguli, MD

  • a desk with keyboard and ipad with the kevinmd logo

    The request to leave AMA is a signal for an honest conversation

    Ishani Ganguli, MD
  • a desk with keyboard and ipad with the kevinmd logo

    Reflections of a new mother in medicine

    Ishani Ganguli, MD
  • a desk with keyboard and ipad with the kevinmd logo

    Shared decision making has value beyond its literal practice

    Ishani Ganguli, MD

More in Medications

  • Is anticoagulation bleeding risk worse in the real world?

    David K. Cundiff, MD
  • Heparin for acute coronary syndrome: a closer look

    David K. Cundiff, MD
  • 5 ways drug ads mislead patients on TV

    M. Bennet Broner, PhD
  • Peptide regulation: 4 lanes every physician must know

    Benjamin González, MD
  • Why physicians need to learn cannabis medicine now

    Janice Makela, MD
  • Medication adherence is a communication problem

    Vimal Patel, RPh
  • Most Popular

  • Past Week

    • The MCAT requirement persists as a norm, not as a tool

      Aniruth Ananthanarayanan | Medical Education
    • Why we know the model’s name but not the surgeon’s

      Anna Estrin | Conditions and Diseases
    • Why physician-led deal sourcing beats traditional VC

      Harsha Moole, MD | Physician Finance
    • End-of-life decision-making is never a solo act

      Chinmeri Nwuba | Health Policy
    • Why ChatGPT can’t write your residency personal statement

      Kathleen Muldoon, PhD | Medical Education
    • Why health influencers shape patients, not prescriptions

      Timothy Lesaca, MD | Social Media in Medicine
  • Past 6 Months

    • Primary care crisis requires new training and skills

      Justin Oldfield, MD | Physician
    • The MCAT requirement persists as a norm, not as a tool

      Aniruth Ananthanarayanan | Medical Education
    • Polycystic ovary syndrome is more than ovarian

      Oluyemisi Famuyiwa, MD | Conditions and Diseases
    • DEA fear is reshaping how doctors prescribe

      Ronald L. Lindsay, MD | Physician
    • How to improve protein absorption after gastric bypass

      Kevin Huffman, DO | Conditions and Diseases
    • Why physicians miss business owner stress in patients

      Timothy Lesaca, MD | Physician
  • Recent Posts

    • Why we know the model’s name but not the surgeon’s

      Anna Estrin | Conditions and Diseases
    • AI in health care is quietly displacing physicians

      Matt Hasan, PhD | Health Technology
    • Corporate practice of medicine vs. the golden days

      Edmond Cabbabe, MD | Physician
    • The assumptions in medicine that put patients at risk

      Christine King, CRNA | Conditions and Diseases
    • Nursing during the Holocaust, one IV at a time

      Dr. Jonathan Hammel | Physician
    • Why diversity in medicine is a clinical intervention

      Arthur Lazarus, MD, MBA | Medical Education

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

View 7 Comments >

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

  • Most Popular

  • Past Week

    • The MCAT requirement persists as a norm, not as a tool

      Aniruth Ananthanarayanan | Medical Education
    • Why we know the model’s name but not the surgeon’s

      Anna Estrin | Conditions and Diseases
    • Why physician-led deal sourcing beats traditional VC

      Harsha Moole, MD | Physician Finance
    • End-of-life decision-making is never a solo act

      Chinmeri Nwuba | Health Policy
    • Why ChatGPT can’t write your residency personal statement

      Kathleen Muldoon, PhD | Medical Education
    • Why health influencers shape patients, not prescriptions

      Timothy Lesaca, MD | Social Media in Medicine
  • Past 6 Months

    • Primary care crisis requires new training and skills

      Justin Oldfield, MD | Physician
    • The MCAT requirement persists as a norm, not as a tool

      Aniruth Ananthanarayanan | Medical Education
    • Polycystic ovary syndrome is more than ovarian

      Oluyemisi Famuyiwa, MD | Conditions and Diseases
    • DEA fear is reshaping how doctors prescribe

      Ronald L. Lindsay, MD | Physician
    • How to improve protein absorption after gastric bypass

      Kevin Huffman, DO | Conditions and Diseases
    • Why physicians miss business owner stress in patients

      Timothy Lesaca, MD | Physician
  • Recent Posts

    • Why we know the model’s name but not the surgeon’s

      Anna Estrin | Conditions and Diseases
    • AI in health care is quietly displacing physicians

      Matt Hasan, PhD | Health Technology
    • Corporate practice of medicine vs. the golden days

      Edmond Cabbabe, MD | Physician
    • The assumptions in medicine that put patients at risk

      Christine King, CRNA | Conditions and Diseases
    • Nursing during the Holocaust, one IV at a time

      Dr. Jonathan Hammel | Physician
    • Why diversity in medicine is a clinical intervention

      Arthur Lazarus, MD, MBA | Medical Education

MedPage Today Professional

An Everyday Health Property Medpage Today

Copyright © 2026 KevinMD.com | Powered by Astra WordPress Theme

  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

The promise and peril of sharing costs with patients
7 comments

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...