Skip to content
  • About
  • Contact
  • Contribute
  • Book
  • Careers
  • Podcast
  • Recommended
  • Speaking
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking

Medicine should welcome the fact that it’s a business

Richard Bottner, PA-C
Policy
January 4, 2014
Share
Tweet
Share

At the end of each day during my primary care rotation, my preceptor and I sat together and reviewed patient charts. Simon Craig, MD*, built his internal medicine practice from the ground up and is a pillar of the Connecticut community he has served for more than two decades. He is a physician, a clinician and a scientist. While he manages the day-to-day operations of his practice, he avidly denies being a businessman.

On one occasion, we were having a deep discussion about PA education during which I made a comment that business ideology should be taught as part of medical education. The look from his eyes went through me like daggers. What resulted was a fiery, passionate and off-the-cuff dissertation about how business and medicine ought to be entirely separated. I vehemently argued back. Prior to entering PA school, I was trained at the leading institution for entrepreneurship education, and started and managed several companies. I know business, and I recognize that our medical system would be stronger if healthcare providers knew it too.

Business is not evil. Of course, there are some aspects of business that are cutthroat. There are individuals looking to make a quick buck at the expense of others. Some companies operate with questionable moral grounding and others with seemingly no meaningful purpose at all. However, it would be irresponsible to deny that similar behaviors can exist in medicine.

To me, harnessing business values means thinking creatively to craft solutions for everyday problems. It is about delivering outstanding service while providing a scientific framework for doing so. It begs for efficiency and waste reduction. Perhaps, above all in our current healthcare climate, a good medical “business” is one that manages its costs — something we have profoundly failed at in healthcare.

In reflecting on my business education, there are countless examples of lessons learned which apply to the world of medicine:

  • The managerial accounting course explained how overhead expenses contribute to real costs. It is with those principles that I understand why a single tablet of acetaminophen costs $2 at a hospital and a container of 100 tabs costs about the same at Target. Understanding why specific pricing exists is paramount to brainstorming ways to reduce fees.
  • The services marketing course provided key insight into how important communication is within a service-based industry. We must never forget that at its most basic foundations, medicine is exactly that — a service, and one that is provided to thousands of patients each and every day.
  • The human resources management course detailed how the proper treatment of employees leads to better outcomes. Medical providers who enjoy the culture of their respective institutions work more effectively, embrace team-based medicine, and ultimately provide better patient care.

The list of parallels goes on.

Dr. Craig made a point that businesses exist to make money and his practice exists to treat patients. In his eyes, the two interests were completely misaligned. Herein lies one of the largest misconceptions of the art of business. While it is true that basic business principles are about improving the “bottom line,” nowhere is it dictated what must be done with those earnings. In medicine, those profits could (and should) be reinvested into patient care.

Case in point: Dr. Craig and I spent time together crunching numbers and discussing process improvements within his practice. It became apparent that Dr. Craig could actually hire a PA with the savings, thus improving his patients’ access to medical care.

There have been times in my PA education where I have been seen as an intruder by skeptics; an impostor looking to learn medicine only to turn around and profit from it. The truth is quite the contrary. I am proud of my business education, and it is because of that education that I feel prepared to not only be an excellent medical provider, but also an individual poised to contribute to the PA profession and the field of medicine. Rather than fearing business, we should all welcome and learn from it — and then utilize that expertise to effect positive change in our healthcare system.

* The name of the primary care preceptor has been changed.

Rich Bottner is a physician assistant student.  This article originally appeared in PAsConnect.

Prev

Death has made me more resilient

January 4, 2014 Kevin 1
…
Next

Real market reforms for health care

January 4, 2014 Kevin 54
…

Tagged as: Primary Care

Post navigation

< Previous Post
Death has made me more resilient
Next Post >
Real market reforms for health care

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

More by Richard Bottner, PA-C

  • It’s time for hospitalists to be engaged with opioid use disorders

    Richard Bottner, PA-C
  • A PA’s deeply personal journey to lose 130 pounds

    Richard Bottner, PA-C
  • a desk with keyboard and ipad with the kevinmd logo

    Improve the diversity of physician assistants

    Richard Bottner, PA-C

More in Policy

  • Why physician voices matter in the fight against anti-LGBTQ+ laws

    BJ Ferguson
  • The silent toll of ICE raids on U.S. patient care

    Carlin Lockwood
  • What Adam Smith would say about America’s for-profit health care

    M. Bennet Broner, PhD
  • The lab behind the lens: Equity begins with diagnosis

    Michael Misialek, MD
  • Conflicts of interest are eroding trust in U.S. health agencies

    Martha Rosenberg
  • When America sneezes, the world catches a cold: Trump’s freeze on HIV/AIDS funding

    Koketso Masenya
  • Most Popular

  • Past Week

    • Physician patriots: the forgotten founders who lit the torch of liberty

      Muhamad Aly Rifai, MD | Physician
    • Why medical students are trading empathy for publications

      Vijay Rajput, MD | Education
    • The hidden cost of becoming a doctor: a South Asian perspective

      Momeina Aslam | Education
    • Why fixing health care’s data quality is crucial for AI success [PODCAST]

      Jay Anders, MD | Podcast
    • When a doctor becomes the narrator of a patient’s final chapter

      Ryan McCarthy, MD | Physician
    • When errors of nature are treated as medical negligence

      Howard Smith, MD | Physician
  • Past 6 Months

    • What’s driving medical students away from primary care?

      ​​Vineeth Amba, MPH, Archita Goyal, and Wayne Altman, MD | Education
    • A faster path to becoming a doctor is possible—here’s how

      Ankit Jain | Education
    • How dismantling DEI endangers the future of medical care

      Shashank Madhu and Christian Tallo | Education
    • Make cognitive testing as routine as a blood pressure check

      Joshua Baker and James Jackson, PsyD | Conditions
    • How scales of justice saved a doctor-patient relationship

      Neil Baum, MD | Physician
    • The broken health care system doesn’t have to break you

      Jessie Mahoney, MD | Physician
  • Recent Posts

    • When a doctor becomes the narrator of a patient’s final chapter

      Ryan McCarthy, MD | Physician
    • Why innovation in health care starts with bold thinking

      Miguel Villagra, MD | Tech
    • Navigating fair market value as an independent or locum tenens physician [PODCAST]

      The Podcast by KevinMD | Podcast
    • Gaslighting and professional licensing: a call for reform

      Donald J. Murphy, MD | Physician
    • How self-improving AI systems are redefining intelligence and what it means for health care

      Harvey Castro, MD, MBA | Tech
    • How blockchain could rescue nursing home patients from deadly miscommunication

      Adwait Chafale | Tech

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

View 13 Comments >

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

  • Most Popular

  • Past Week

    • Physician patriots: the forgotten founders who lit the torch of liberty

      Muhamad Aly Rifai, MD | Physician
    • Why medical students are trading empathy for publications

      Vijay Rajput, MD | Education
    • The hidden cost of becoming a doctor: a South Asian perspective

      Momeina Aslam | Education
    • Why fixing health care’s data quality is crucial for AI success [PODCAST]

      Jay Anders, MD | Podcast
    • When a doctor becomes the narrator of a patient’s final chapter

      Ryan McCarthy, MD | Physician
    • When errors of nature are treated as medical negligence

      Howard Smith, MD | Physician
  • Past 6 Months

    • What’s driving medical students away from primary care?

      ​​Vineeth Amba, MPH, Archita Goyal, and Wayne Altman, MD | Education
    • A faster path to becoming a doctor is possible—here’s how

      Ankit Jain | Education
    • How dismantling DEI endangers the future of medical care

      Shashank Madhu and Christian Tallo | Education
    • Make cognitive testing as routine as a blood pressure check

      Joshua Baker and James Jackson, PsyD | Conditions
    • How scales of justice saved a doctor-patient relationship

      Neil Baum, MD | Physician
    • The broken health care system doesn’t have to break you

      Jessie Mahoney, MD | Physician
  • Recent Posts

    • When a doctor becomes the narrator of a patient’s final chapter

      Ryan McCarthy, MD | Physician
    • Why innovation in health care starts with bold thinking

      Miguel Villagra, MD | Tech
    • Navigating fair market value as an independent or locum tenens physician [PODCAST]

      The Podcast by KevinMD | Podcast
    • Gaslighting and professional licensing: a call for reform

      Donald J. Murphy, MD | Physician
    • How self-improving AI systems are redefining intelligence and what it means for health care

      Harvey Castro, MD, MBA | Tech
    • How blockchain could rescue nursing home patients from deadly miscommunication

      Adwait Chafale | Tech

MedPage Today Professional

An Everyday Health Property Medpage Today
  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

Medicine should welcome the fact that it’s a business
13 comments

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...