Skip to content
  • About
  • Contact
  • Contribute
  • Book
  • Careers
  • Podcast
  • Recommended
  • Speaking
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking

Medicine should welcome the fact that it’s a business

Richard Bottner, PA-C
Policy
January 4, 2014
Share
Tweet
Share

At the end of each day during my primary care rotation, my preceptor and I sat together and reviewed patient charts. Simon Craig, MD*, built his internal medicine practice from the ground up and is a pillar of the Connecticut community he has served for more than two decades. He is a physician, a clinician and a scientist. While he manages the day-to-day operations of his practice, he avidly denies being a businessman.

On one occasion, we were having a deep discussion about PA education during which I made a comment that business ideology should be taught as part of medical education. The look from his eyes went through me like daggers. What resulted was a fiery, passionate and off-the-cuff dissertation about how business and medicine ought to be entirely separated. I vehemently argued back. Prior to entering PA school, I was trained at the leading institution for entrepreneurship education, and started and managed several companies. I know business, and I recognize that our medical system would be stronger if healthcare providers knew it too.

Business is not evil. Of course, there are some aspects of business that are cutthroat. There are individuals looking to make a quick buck at the expense of others. Some companies operate with questionable moral grounding and others with seemingly no meaningful purpose at all. However, it would be irresponsible to deny that similar behaviors can exist in medicine.

To me, harnessing business values means thinking creatively to craft solutions for everyday problems. It is about delivering outstanding service while providing a scientific framework for doing so. It begs for efficiency and waste reduction. Perhaps, above all in our current healthcare climate, a good medical “business” is one that manages its costs — something we have profoundly failed at in healthcare.

In reflecting on my business education, there are countless examples of lessons learned which apply to the world of medicine:

  • The managerial accounting course explained how overhead expenses contribute to real costs. It is with those principles that I understand why a single tablet of acetaminophen costs $2 at a hospital and a container of 100 tabs costs about the same at Target. Understanding why specific pricing exists is paramount to brainstorming ways to reduce fees.
  • The services marketing course provided key insight into how important communication is within a service-based industry. We must never forget that at its most basic foundations, medicine is exactly that — a service, and one that is provided to thousands of patients each and every day.
  • The human resources management course detailed how the proper treatment of employees leads to better outcomes. Medical providers who enjoy the culture of their respective institutions work more effectively, embrace team-based medicine, and ultimately provide better patient care.

The list of parallels goes on.

Dr. Craig made a point that businesses exist to make money and his practice exists to treat patients. In his eyes, the two interests were completely misaligned. Herein lies one of the largest misconceptions of the art of business. While it is true that basic business principles are about improving the “bottom line,” nowhere is it dictated what must be done with those earnings. In medicine, those profits could (and should) be reinvested into patient care.

Case in point: Dr. Craig and I spent time together crunching numbers and discussing process improvements within his practice. It became apparent that Dr. Craig could actually hire a PA with the savings, thus improving his patients’ access to medical care.

There have been times in my PA education where I have been seen as an intruder by skeptics; an impostor looking to learn medicine only to turn around and profit from it. The truth is quite the contrary. I am proud of my business education, and it is because of that education that I feel prepared to not only be an excellent medical provider, but also an individual poised to contribute to the PA profession and the field of medicine. Rather than fearing business, we should all welcome and learn from it — and then utilize that expertise to effect positive change in our healthcare system.

* The name of the primary care preceptor has been changed.

Rich Bottner is a physician assistant student.  This article originally appeared in PAsConnect.

Prev

Death has made me more resilient

January 4, 2014 Kevin 1
…
Next

Real market reforms for health care

January 4, 2014 Kevin 54
…

Tagged as: Primary Care

Post navigation

< Previous Post
Death has made me more resilient
Next Post >
Real market reforms for health care

ADVERTISEMENT

More by Richard Bottner, PA-C

  • It’s time for hospitalists to be engaged with opioid use disorders

    Richard Bottner, PA-C
  • A PA’s deeply personal journey to lose 130 pounds

    Richard Bottner, PA-C
  • a desk with keyboard and ipad with the kevinmd logo

    Improve the diversity of physician assistants

    Richard Bottner, PA-C

More in Policy

  • Why your health care dashboard isn’t working and how to fix it

    Dave Cummings, RN
  • Nuclear verdicts and rising costs: How inflation is reshaping medical malpractice claims

    Robert E. White, Jr. & The Doctors Company
  • How new loan caps could destroy diversity in medical education

    Caleb Andrus-Gazyeva
  • Why transplant equity requires more than access

    Zamra Amjid, DHSc, MHA
  • Ideology, not evidence, fuels the anti-trans agenda

    Andie Riffer, PhD and Shawn E. Parra, LCSW, MSW
  • Health equity in Inland Southern California requires urgent action

    Vishruth Nagam
  • Most Popular

  • Past Week

    • Why your clinic waiting room may affect patient outcomes

      Ziya Altug, PT, DPT and Shirish Sachdeva, PT, DPT | Conditions
    • The human case for preserving the nipple after mastectomy

      Thomas Amburn, MD | Conditions
    • Nuclear verdicts and rising costs: How inflation is reshaping medical malpractice claims

      Robert E. White, Jr. & The Doctors Company | Policy
    • How new loan caps could destroy diversity in medical education

      Caleb Andrus-Gazyeva | Policy
    • The ethical crossroads of medicine and legislation

      M. Bennet Broner, PhD | Conditions
    • How community and buses saved my retirement

      Raymond Abbott | Conditions
  • Past 6 Months

    • Health equity in Inland Southern California requires urgent action

      Vishruth Nagam | Policy
    • Why transgender health care needs urgent reform and inclusive practices

      Angela Rodriguez, MD | Conditions
    • How restrictive opioid policies worsen the crisis

      Kayvan Haddadan, MD | Physician
    • Why primary care needs better dermatology training

      Alex Siauw | Conditions
    • New student loan caps could shut low-income students out of medicine

      Tom Phan, MD | Physician
    • Why pain doctors face unfair scrutiny and harsh penalties in California

      Kayvan Haddadan, MD | Physician
  • Recent Posts

    • Why U.S. universities should adopt a standard pre-med major [PODCAST]

      The Podcast by KevinMD | Podcast
    • Ancient health secrets for modern life

      Larry Kaskel, MD | Conditions
    • How the internet broke the doctor-parent trust

      Wendy L. Hunter, MD | Conditions
    • Why don’t women in medicine support each other?

      Jessie Mahoney, MD | Physician
    • Why doctors need emotional literacy training

      Vineet Vishwanath | Education
    • IMGs are the future of U.S. primary care

      Adam Brandon Bondoc, MD | Physician

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

View 13 Comments >

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

ADVERTISEMENT

  • Most Popular

  • Past Week

    • Why your clinic waiting room may affect patient outcomes

      Ziya Altug, PT, DPT and Shirish Sachdeva, PT, DPT | Conditions
    • The human case for preserving the nipple after mastectomy

      Thomas Amburn, MD | Conditions
    • Nuclear verdicts and rising costs: How inflation is reshaping medical malpractice claims

      Robert E. White, Jr. & The Doctors Company | Policy
    • How new loan caps could destroy diversity in medical education

      Caleb Andrus-Gazyeva | Policy
    • The ethical crossroads of medicine and legislation

      M. Bennet Broner, PhD | Conditions
    • How community and buses saved my retirement

      Raymond Abbott | Conditions
  • Past 6 Months

    • Health equity in Inland Southern California requires urgent action

      Vishruth Nagam | Policy
    • Why transgender health care needs urgent reform and inclusive practices

      Angela Rodriguez, MD | Conditions
    • How restrictive opioid policies worsen the crisis

      Kayvan Haddadan, MD | Physician
    • Why primary care needs better dermatology training

      Alex Siauw | Conditions
    • New student loan caps could shut low-income students out of medicine

      Tom Phan, MD | Physician
    • Why pain doctors face unfair scrutiny and harsh penalties in California

      Kayvan Haddadan, MD | Physician
  • Recent Posts

    • Why U.S. universities should adopt a standard pre-med major [PODCAST]

      The Podcast by KevinMD | Podcast
    • Ancient health secrets for modern life

      Larry Kaskel, MD | Conditions
    • How the internet broke the doctor-parent trust

      Wendy L. Hunter, MD | Conditions
    • Why don’t women in medicine support each other?

      Jessie Mahoney, MD | Physician
    • Why doctors need emotional literacy training

      Vineet Vishwanath | Education
    • IMGs are the future of U.S. primary care

      Adam Brandon Bondoc, MD | Physician

MedPage Today Professional

An Everyday Health Property Medpage Today
  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

Medicine should welcome the fact that it’s a business
13 comments

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...