Skip to content
  • About
  • Contact
  • Contribute
  • Book
  • Careers
  • Podcast
  • Recommended
  • Speaking
KevinMD
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking
KevinMD
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking
  • About KevinMD | Kevin Pho, MD
  • Be heard on social media’s leading physician voice
  • Contact Kevin
  • Discounted enhanced author page
  • DMCA Policy
  • Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices
  • Group vs. individual disability insurance for doctors: pros and cons
  • KevinMD influencer opportunities
  • Opinion and commentary by KevinMD
  • Physician burnout speakers to keynote your conference
  • Physician Coaching by KevinMD
  • Physician keynote speaker: Kevin Pho, MD
  • Physician Speaking by KevinMD: a boutique speakers bureau
  • Primary care physician in Nashua, NH | Kevin Pho, MD
  • Privacy Policy
  • Recommended services by KevinMD
  • Terms of Use Agreement
  • Thank you for subscribing to KevinMD
  • Thank you for upgrading to the KevinMD enhanced author page
  • The biggest mistake doctors make when purchasing disability insurance
  • The doctor’s guide to disability insurance: short-term vs. long-term
  • The KevinMD ToolKit
  • Upgrade to the KevinMD enhanced author page
  • Why own-occupation disability insurance is a must for doctors

When it comes to consumer choice, more is not always better

Peter Ubel, MD
Policy
October 18, 2017
Share
Tweet
Share

Mark Letterman’s rheumatoid arthritis had been progressing unrelentingly despite popping dozens of pills each week — eight methotrexate pills on Mondays alone. Letterman felt like he was 63 going on 93.

If rheumatoid arthritis progresses unchecked, it is as debilitating of a disease as can be imagined. Don’t think garden variety arthritis that only interferes with activities like, um, gardening. Think: finger and wrist joints so inflamed it feels like your hands have suffered a heat stroke from the inside out. Imagine: the joints of your toes so damaged you have to purchase shoes at a medical supply store, even though you will still be lucky to walk on a good day. Rheumatoid arthritis is a severe, inflammatory disorder that simultaneously deforms and disables.

Letterman — a pseudonym — and his doctor gave permission for Verilogue Inc., a marketing company, to audio-record their interaction. The clinic appointment was one of many that my colleagues and I analyzed to see what happens when doctors and patients discuss health care costs. That appointment revealed a disturbingly common problem — sometimes doctors and patients get so confused about insurance coverage, they can’t figure out how best to treat patients’ illnesses.

Letterman’s doctor was concerned about the virulence of his arthritis: “Your labs show that your CRP, that’s an inflammatory marker, is high. So it says your rheumatoid is active. Have we ever talked about [medications] beyond methotrexate?”

“We talked about once,” his wife replied. “See, he only has Medicare.” They had held off on trying more expensive medications because, with Medicare alone and no supplemental insurance plan, they would be on the hook for a significant portion of their medication costs. The rheumatologist went on to explain that they needed the “big guns,” medications like Embrel, to control his illness. “He needs to get on the Medicare Part D,” his wife said, referring to supplemental insurance to cover prescriptions. The physician agreed: “With these foundations,” he said referring to organizations that help people who cannot afford expensive drugs, “they help you for a certain time, and then you’re cut off. The problem is [the foundations only] have so much funding that they can provide, and they allocate it to everyone who applies.”

So he encouraged Letterman to receive additional insurance: “If you go on the Part D Medicare if you get secondary coverage, then you can get infusions, IV, where [insurance] would pay. I mean, it might be 80 percent of the costs.” Letterman’s wife explained that they had already shopped for such coverage: “We’ve called everywhere,” she said. “United Healthcare wasn’t interested in covering him because of his age.” The rheumatologist asked whether AARP had a plan he could use, but that wasn’t feasible either. Then Letterman, his wife, and the rheumatologist began an elaborate discussion of which drugs would be more or less expensive depending on what coverage he could get hold of. “Looks like you won’t be able to get coverage until you’re sixty-five,” the rheumatologist concluded. “So in the meantime, we can add another pill,” one not as expensive, but also not as effective.

Aaaargh!

As the country considers ways to once again reform its health care system, we have to remember that competition among insurance companies can become so confusing as to bewilder patients and physicians, thereby thwarting their ability to get affordable treatments for people with serious illnesses like rheumatoid arthritis. When it comes to consumer choice, more is not always better, especially when the products — the insurance plans — available to consumers are as inscrutable as a James Joyce novel.

We need to simplify insurance benefits so Americans can make informed choices.

Peter Ubel is a physician and behavioral scientist who blogs at his self-titled site, Peter Ubel and can be reached on Twitter @PeterUbel. He is the author of Critical Decisions: How You and Your Doctor Can Make the Right Medical Choices Together. This article originally appeared in Forbes.

Image credit: Shutterstock.com

Prev

We are all spiders making our webs

October 18, 2017 Kevin 1
…
Next

How can we improve mental health screening?

October 19, 2017 Kevin 3
…

Tagged as: Public Health & Policy, Rheumatology, Washington Watch

< Previous Post
We are all spiders making our webs
Next Post >
How can we improve mental health screening?

ADVERTISEMENT

More by Peter Ubel, MD

  • Clinicians shouldn’t be punished for taking care of needy populations

    Peter Ubel, MD
  • Patients alone cannot combat high health care prices

    Peter Ubel, MD
  • Is the FDA too slow to handle the pandemic?

    Peter Ubel, MD

Related Posts

  • Do we really have a choice in health care?

    Cary Fitchmun, MD
  • Should the government regulate hearing aids as consumer electronic products?

    Shari A. Hicks, CPhT
  • What matters in an optimal consumer health care market

    Richard Reece, MD
  • Here’s why direct-to-consumer drug ads need FDA oversight

    Zachariah Tman
  • Allow patients to continue their opioid of choice while starting microdoses of buprenorphine

    Julie Craig, MD
  • The insanely brazen effort to remake medicine into a consumer industry

    Margalit Gur-Arie

More in Policy

  • Physician-owned hospitals get a narrow CMS opening

    Dana Y. Lujan, MBA
  • Evaluating the credibility of major medical journals today

    Laurel A. Coons, PhD
  • How rural health care access impacts maternal mortality

    Alyssa Sterner
  • The hidden toll of medical debt on patient health and survival

    Adam Cunningham
  • How health care lobbying distorts the U.S. opioid crisis

    Richard A. Lawhern, PhD
  • How expiring ACA enhanced premium tax credits hurt business

    Kelly Berry
  • Most Popular

  • Past Week

    • When shared decision making gives way to medical paternalism

      DeAnna Pollock, MD | Physician
    • How xenotransplantation could finally solve organ shortages

      Rafael S. Garcia-Cortes, MD | Conditions
    • Clinicians are failing at value-based care because no one taught them the system [PODCAST]

      The Podcast by KevinMD | Podcast
    • The silent patient experience in the exam room

      Michele Luckenbaugh | Conditions
    • Closing the execution reliability gap in health care systems

      Katherine Owen, RN | Conditions
    • How language shapes physician migration and medical training

      Omer Ahmed | Education
  • Past 6 Months

    • Why clinicians fail at writing expert reports

      Tracy Liberatore, Esq, PA | Conditions
    • Rethinking the role of family physicians vs. specialists

      Ronald L. Lindsay, MD | Physician
    • How hindsight bias distorts clinical medicine

      Olumuyiwa Bamgbade, MD | Physician
    • The cost of time constraints in primary care: Why doctors feel rushed

      Ann Lebeck, MD | Physician
    • Health insurance incentives and alternatives to opioids for chronic pain

      Molly Candon, PhD and Daniel Clauw, MD | Conditions
    • Why Florida physician background checks are driving doctors away

      Tamzin A. Rosenwasser, MD | Physician
  • Recent Posts

    • Gradually, then suddenly: Dr. Robert Wachter on health care’s giant AI leap [PODCAST]

      The Podcast by KevinMD | Podcast
    • The continuum of fertility care: Why IVF is not the only option

      Scott Morin | Conditions
    • Physician autonomy is not separate from patient care

      Corinne Sundar Rao, MD | Physician
    • Why heart failure care requires spaced repetition for doctors

      Vimal George, MD | Conditions
    • 51 cases that reframe methylene blue serotonin syndrome

      Steven E. Warren, MD, DPA | Meds
    • Therapeutic alliance in psychiatry matters more than ever

      Timothy Lesaca, MD | Conditions

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

View 4 Comments >

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

  • Most Popular

  • Past Week

    • When shared decision making gives way to medical paternalism

      DeAnna Pollock, MD | Physician
    • How xenotransplantation could finally solve organ shortages

      Rafael S. Garcia-Cortes, MD | Conditions
    • Clinicians are failing at value-based care because no one taught them the system [PODCAST]

      The Podcast by KevinMD | Podcast
    • The silent patient experience in the exam room

      Michele Luckenbaugh | Conditions
    • Closing the execution reliability gap in health care systems

      Katherine Owen, RN | Conditions
    • How language shapes physician migration and medical training

      Omer Ahmed | Education
  • Past 6 Months

    • Why clinicians fail at writing expert reports

      Tracy Liberatore, Esq, PA | Conditions
    • Rethinking the role of family physicians vs. specialists

      Ronald L. Lindsay, MD | Physician
    • How hindsight bias distorts clinical medicine

      Olumuyiwa Bamgbade, MD | Physician
    • The cost of time constraints in primary care: Why doctors feel rushed

      Ann Lebeck, MD | Physician
    • Health insurance incentives and alternatives to opioids for chronic pain

      Molly Candon, PhD and Daniel Clauw, MD | Conditions
    • Why Florida physician background checks are driving doctors away

      Tamzin A. Rosenwasser, MD | Physician
  • Recent Posts

    • Gradually, then suddenly: Dr. Robert Wachter on health care’s giant AI leap [PODCAST]

      The Podcast by KevinMD | Podcast
    • The continuum of fertility care: Why IVF is not the only option

      Scott Morin | Conditions
    • Physician autonomy is not separate from patient care

      Corinne Sundar Rao, MD | Physician
    • Why heart failure care requires spaced repetition for doctors

      Vimal George, MD | Conditions
    • 51 cases that reframe methylene blue serotonin syndrome

      Steven E. Warren, MD, DPA | Meds
    • Therapeutic alliance in psychiatry matters more than ever

      Timothy Lesaca, MD | Conditions

MedPage Today Professional

An Everyday Health Property Medpage Today

Copyright © 2026 KevinMD.com | Powered by Astra WordPress Theme

  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

When it comes to consumer choice, more is not always better
4 comments

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...