Skip to content
  • About
  • Contact
  • Contribute
  • What Physicians Say
  • My Book
  • Careers
  • Podcast
  • Speaking
KevinMD.com — Social media's leading physician voice
  • All
  • Physician
  • Burnout
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • All
  • Physician
  • Burnout
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
    • All
    • Physician
    • Burnout
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • About
    • Contact
    • Contribute
    • What Physicians Say
    • My Book
    • Careers
    • Podcast
    • Speaking
KevinMD.com — Social media's leading physician voice
  • All
  • Physician
  • Burnout
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
    • All
    • Physician
    • Burnout
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • About
    • Contact
    • Contribute
    • What Physicians Say
    • My Book
    • Careers
    • Podcast
    • Speaking
  • About Kevin Pho, MD, Founder of KevinMD
  • Aging and dementia: what physicians say, in their own words
  • Artificial intelligence: what physicians say, in their own words
  • Be heard on social media’s leading physician voice
  • Cancer: what physicians say, in their own words
  • Children’s health: what pediatricians say, in their own words
  • Contact Kevin
  • COVID-19: what physicians wrote as it happened
  • Custom enhanced author page pricing
  • Diabetes and obesity: what physicians say, in their own words
  • Direct primary care: what physicians say, in their own words
  • DMCA Policy
  • End of life: what physicians say, in their own words
  • Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices
  • GLP-1 drugs: what physicians say about Ozempic and its successors, in their own words
  • Heart disease: what physicians say, in their own words
  • Immigration and medicine: what physicians say about immigrant doctors and immigrant patients, in their own words
  • KevinMD influencer opportunities
  • Medical errors: what physicians say, in their own words
  • Medical ethics: what physicians say, in their own words
  • Medical malpractice: what physicians say, in their own words
  • Medical school: what students and physicians say, in their own words
  • Mental health: what psychiatrists and physicians say, in their own words
  • Nursing: what nurses and physicians say, in their own words
  • Opinion and commentary by KevinMD
  • Opioids: what physicians and pain patients say, in their own words
  • Physician burnout speakers to keynote your conference
  • Physician burnout: what physicians say, in their own words
  • Physician Coaching by KevinMD
  • Physician keynote speaker: Kevin Pho, MD
  • Physician personal finance: what physicians say about their own money, in their own words
  • Physician Speaking by KevinMD: a boutique speakers bureau
  • Physician suicide: what physicians say, in their own words
  • Physicians and administrators: what physicians say about who runs medicine, in their own words
  • Primary care physician in Nashua, NH | Kevin Pho, MD
  • Primary care: what physicians say, in their own words
  • Prior authorization: what physicians say, in their own words
  • Privacy Policy
  • Private equity and corporate medicine: what physicians say, in their own words
  • Race and medicine: what physicians say, in their own words
  • Recommended services by KevinMD
  • Residency: what residents and attendings say, in their own words
  • Scope of practice: what physicians, nurse practitioners, and PAs say, in their own words
  • Subscribe to the KevinMD enhanced author page
  • Subscribe to the newsletter
  • Surgeons and surgery: what surgeons say, in their own words
  • Take-home messages: what physicians say when asked to leave one
  • Terms of Use Agreement
  • Thank you for subscribing to KevinMD
  • Thank you for upgrading to the KevinMD enhanced author page
  • The electronic health record: what physicians say, in their own words
  • Vaccines: what physicians say, in their own words
  • Violence against health care workers: what physicians and nurses say, in their own words
  • What physicians say: the KevinMD records
  • Women in medicine: what women physicians say, in their own words
  • Women’s health: what physicians say, in their own words

Physicians need better PR

Rebekah Bernard, MD
Physician
August 3, 2019
Share
Tweet
Share

On July 8, 2019, the American Academy of Emergency Medicine wrote a letter to the American Medical Association, asking the organization to create a public campaign to support physician-led care.

Noting concerns over the recent media crusade to promote nurse practitioner care to patients, including the American Association of Nurse Practitioners “We Choose NPs” campaign, the letter asks the American Medical Association to combat the messaging being sent by nurse practitioners, which “suggests that [nurse practitioner] care is equivalent or better than that of a physician.”

The letter notes that “NPs and other midlevel providers do not have the training required to sufficiently care for patients independently,” and should be supervised by physicians as part of a medical team to protect patients.

Within two days, the American Association of Nurse Practitioners responded, demanding that the emergency medicine group retract its letter, which it claimed sought to “undermine the NP profession and devalue the health care needs of patients nationwide.”

Furthermore, the group called for more autonomy and independence for nurse practitioners, citing “50 years of research” demonstrating equivalent outcomes to care by physicians.

Indeed, research has shown that nurse practitioners can provide quality care to patients — but only when working as part of a physician-led team.

The bottom line is that every single high-quality published study demonstrating safety and efficacy of nurse practitioners, beginning with the Burlington trial of 1974, has been performed in a setting of physician oversight and collaboration. Even in studies where nurse practitioners were practicing “independently,” nurse practitioners have always been allowed the opportunity to consult and seek advice from a supervising physician.

Using data from studies of nurse practitioners working under physician supervision to demand independent practice is a flawed practice, as there is no proof that nurse practitioner care without physician oversight is either safe or effective.

The call for independent nurse practitioner practice is of concern in an era in which the standards for training have become less rigorous.

In the past, most nurse practitioners entered the profession after years of clinical nursing experience and after participating in hands-on clinical training with an experienced nurse practitioner or physician preceptor. Today, many direct-entry nurse practitioner programs abound, which allow non-nurses with a bachelor’s degree in any field to become nurse practitioners in just 24 months — without a day of nursing experience.

With an explosion of more than 400 nurse practitioner programs in the United States, it is not difficult to be accepted, with at least nine nurse practitioner programs boasting 100% acceptance rates. Programs offer a variety of options, including accelerated courses that allow nurses to become nurse practitioners in under a year, with one program clocking in at just 10 months.

Nurse practitioner students complain that finding a clinical preceptor is increasingly difficult, and some have resorted to paying headhunters to find a place to gain experience, which may amount to no more than shadowing.

Patients should have a choice of who they see for their health care. But many patients are unaware of the differences in training and education between physicians and non-physician practitioners. The lines are further blurred when nurse practitioners are identified by terminology traditionally assigned to medical physicians. Patients may assume that they are seeing a physician when their nurse practitioner is labeled as a doctor (of nursing) or is listed as being “board-certified.”

ADVERTISEMENT

In some cases, patients are not being given a choice. Many corporations are now hiring nurse practitioners to practice “independently” after attending school 100% online and completing just 500 hours of clinical experience shadowing a doctor or nurse practitioner.

The American Academy of Emergency Medicine is right. Physicians must undertake a public relations campaign to remind patients that physicians train for an average of 15,000 hours before being permitted to practice independently. Nurse practitioners average 500 to 1500 hours and physician assistants, who unveiled their own media campaign, “Your PA Can Handle It,” train for 2,000 hours.

Grassroots efforts to advocate for physician-led care are growing. Groups including Physicians for Patient Protection and the Hospitalist’s Union have released videos and patient information guides. The Texas Primary Care Coalition released a white paper showing the gaps in training between physicians and non-physician practitioners. And the American Medical Association has made efforts to educate the public, including a 2018 campaign for Truth in Advertising.

But more needs to be done. As the largest organization representing physicians, the American Medical Association must join with other physician groups to formulate a comprehensive plan to promote physician-led care.

In addition to detailing their medical training and expertise, physicians must also work to regain patient trust. Physicians must remind patients that nurse practitioners and physician assistants don’t hold the monopoly on “holistic” practice and listening to patients. Entire fields of medicine, including the osteopathic medicine profession and the specialty of family medicine focus on disease prevention, wellness and forging strong relationships with patients.

Patients need to know that the days of paternalism in medical education are long gone, and that physicians are now trained to partner with patients for shared decision-making. But in order to implement this new model of care, physicians will also need help breaking the chains of a system that rewards seven-minute visits and pays more for procedures than for preventive care.

Independent medical practice must only be earned through years of rigorous, standardized medical school and residency training. Anything less does patients a disservice. And patients deserve better.

Rebekah Bernard is a family physician and the author of How to Be a Rock Star Doctor:  The Complete Guide to Taking Back Control of Your Life and Your Profession.  She can be reached at her self-titled site, Rebekah Bernard, MD.

Image credit: Shutterstock.com

Prev

What The Big Sick says about our profession

August 3, 2019 Kevin 1
…
Next

A critical discussion is needed about planned death

August 4, 2019 Kevin 0
…

Tagged as: Health Policy and Public Health, Media and Medicine

< Previous Post
What The Big Sick says about our profession
Next Post >
A critical discussion is needed about planned death

 

ADVERTISEMENT

More by Rebekah Bernard, MD

  • Examining the changing definition of medicine in health care

    Rebekah Bernard, MD
  • Adding more team members is the wrong answer to decreasing physician burnout

    Rebekah Bernard, MD
  • “My doctor made me cry”: Headlines that are examples of victim-blaming

    Rebekah Bernard, MD

Related Posts

  • Are patients using social media to attack physicians?

    David R. Stukus, MD
  • Why nurse practitioners train on the backs of physicians

    Lynn McComas, DNP, ANP-C
  • The risk physicians take when going on social media

    Anonymous
  • Beware of pseudoscience: The desperate need for physicians on social media

    Valerie A. Jones, MD
  • When physicians are cyberbullied: an interview with ZDoggMD

    Monique Tello, MD
  • Independent practice: Both nurse practitioners and physicians should be outraged

    Rebekah Bernard, MD

More in Physician

  • 3 reforms to counter wellness influencers in practice

    Farid Sabet-Sharghi, MD
  • Choosing a limb lengthening surgeon requires accountability

    Hrayr Basmajian, MD
  • How to reassure patients: 5 steps beyond normal tests

    Devina Maya Wadhwa, MD
  • Setting boundaries as a physician doesn’t mean caring less

    Jerina Gani, MD, MPH
  • How emergency medicine decision making works under pressure

    Geoffrey Mount Varner, MD, MPH
  • Why I stay in emergency medicine: a dancer at nearly 100

    Howie Mell, MD, MPH
  • Most Popular

  • Past Week

    • Retirement isn’t the end of medicine, it’s a second act [PODCAST]

      The Podcast by KevinMD | Podcast
    • The conflict of interest that discloses as nothing

      Martha Rosenberg | Medications
    • 4 fibromyalgia myths the current evidence doesn’t support

      Kayvan Haddadan, MD | Conditions and Diseases
    • Why exhaustion can make you see things that aren’t there [PODCAST]

      The Podcast by KevinMD | Podcast
    • AI governance in health care has to reach the exam room

      Amanda Heidemann, MD | Health Technology
    • The Pennsylvania measles outbreak and the cost of forgetting

      Christine King, CRNA | Conditions and Diseases
  • Past 6 Months

    • Why CDC opioid guidelines get the overdose data wrong

      Richard A. Lawhern, PhD | Conditions and Diseases
    • Retirement isn’t the end of medicine, it’s a second act [PODCAST]

      The Podcast by KevinMD | Podcast
    • Sensory processing in autism and the brain’s volume control

      Josette Pelatan, PhD | Conditions and Diseases
    • What maternity care deserts cost a town

      Manisha Kaliaperumal | Health Policy
    • Why medicine needs a national physician license now

      Vaishali Popat, MD, MPH | Physician
    • A cold cost $945. The cost of primary care is broken.

      Susan Newman, MD | Physician
  • Recent Posts

    • Why exhaustion can make you see things that aren’t there [PODCAST]

      The Podcast by KevinMD | Podcast
    • 3 reforms to counter wellness influencers in practice

      Farid Sabet-Sharghi, MD | Physician
    • Shift work and circadian rhythms shape the 24/7 workplace

      Deepak Gupta, MD | Conditions and Diseases
    • Paid for twice

      Physicians paid for G2211 twice. Most never bill it.

      Michael Duben, MD | Physician Finance
    • The next child

      Medicaid managed care and the case for mutual stewardship

      Steven Merahn, MD | Health Policy
    • Choosing a limb lengthening surgeon requires accountability

      Hrayr Basmajian, MD | Physician

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

View 3 Comments >

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

  • Most Popular

  • Past Week

    • Retirement isn’t the end of medicine, it’s a second act [PODCAST]

      The Podcast by KevinMD | Podcast
    • The conflict of interest that discloses as nothing

      Martha Rosenberg | Medications
    • 4 fibromyalgia myths the current evidence doesn’t support

      Kayvan Haddadan, MD | Conditions and Diseases
    • Why exhaustion can make you see things that aren’t there [PODCAST]

      The Podcast by KevinMD | Podcast
    • AI governance in health care has to reach the exam room

      Amanda Heidemann, MD | Health Technology
    • The Pennsylvania measles outbreak and the cost of forgetting

      Christine King, CRNA | Conditions and Diseases
  • Past 6 Months

    • Why CDC opioid guidelines get the overdose data wrong

      Richard A. Lawhern, PhD | Conditions and Diseases
    • Retirement isn’t the end of medicine, it’s a second act [PODCAST]

      The Podcast by KevinMD | Podcast
    • Sensory processing in autism and the brain’s volume control

      Josette Pelatan, PhD | Conditions and Diseases
    • What maternity care deserts cost a town

      Manisha Kaliaperumal | Health Policy
    • Why medicine needs a national physician license now

      Vaishali Popat, MD, MPH | Physician
    • A cold cost $945. The cost of primary care is broken.

      Susan Newman, MD | Physician
  • Recent Posts

    • Why exhaustion can make you see things that aren’t there [PODCAST]

      The Podcast by KevinMD | Podcast
    • 3 reforms to counter wellness influencers in practice

      Farid Sabet-Sharghi, MD | Physician
    • Shift work and circadian rhythms shape the 24/7 workplace

      Deepak Gupta, MD | Conditions and Diseases
    • Paid for twice

      Physicians paid for G2211 twice. Most never bill it.

      Michael Duben, MD | Physician Finance
    • The next child

      Medicaid managed care and the case for mutual stewardship

      Steven Merahn, MD | Health Policy
    • Choosing a limb lengthening surgeon requires accountability

      Hrayr Basmajian, MD | Physician

Copyright © 2026 KevinMD.com | Powered by Astra WordPress Theme

  • Terms of Use Agreement
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

Physicians need better PR
3 comments

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...