Skip to content
  • About
  • Contact
  • Contribute
  • Book
  • Careers
  • Podcast
  • Recommended
  • Speaking
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking

Drug ads are a campaign against physician trust

Judy Salz, MD
Meds
October 15, 2019
Share
Tweet
Share

There was a time when drug reps fed us lunch and gave us an endless supply of pens, pads, and even umbrellas all emblazoned with their newest drugs. They explained why their drug was better than their competitors’ and what it would offer to our patients. I still have my Zantac umbrella in the trunk of my car for rain emergencies.

Although it was somewhat annoying, it did keep us somewhat aware of newer forms of therapy. Then we discovered that sales rep exposure really did influence which drugs we prescribed, and many hospitals and doctors curtailed their visits or eliminated them entirely. Obviously, Big Pharma needed to find another way to keep us “educated.” Their new approach, admittedly clever, is the subject of my essay.

After a day at the office or in the OR, TV time to relax and unwind used to be a welcomed change from thinking about our patients and their problems.

Now that is no longer possible.

We are assaulted nightly by a veritable barrage of drug company ads aimed at the public. They depict powerful new drugs as the perfect solutions for diseases as diverse as psoriasis and colitis. Carefree, happy people cavort across the screen, now cleared of their diseases and their effects on their social lives.

Meanwhile, a dignified male voice reads them the PDR about side effects and the possibility of death, then brightly tells them to “ask your doctor.” They are even primed to tell their doctors if they have liver or kidney disease, and are warned not to take a drug if the MEA 1. It’s gibberish to those without a medical background, but pharma is protecting themselves from lawsuits. Lastly, patients are told that if they break out in a rash or their tongue swells, to seek medical attention. I’m so happy that Big Pharma thinks we are good for something. We can bailout patients in trouble.

At the least, these ads are annoying to us. They are presented as infomercials or public service announcements, purportedly helping those afflicted to lead happier and better lives. How noble. The reality is that, no longer able to see us, Big Pharma is using the general public to convey their messages to us.

It gets worse. “Ask your doctor.” Our patients have unwittingly been assigned the task of “educating” us about new drugs. But it’s even more insidious than that. The hidden message is, your doctor may not know about these drugs or what to ask you before prescribing them, so it’s your job to tell them. Making patients doubt that their physicians know enough to be competent destroys the doctor-patient relationship, making it adversarial rather than cooperative. It’s just another step toward making patients distrust us. Another way to move us from physician to health care provider.

We need to educate the public about what is being done to them and why. They need to be made aware that they are being used by Big Pharma, and how unscrupulous it is. We need the same TV presence, explaining it to them, but it may already be too late. Unfortunately, the seeds of distrust have already been subconsciously sown.

Judy Salz is an internal medicine physician and author of Worthy.

Image credit: Shutterstock.com

Prev

Why Medicare for all is not going to happen in America

October 14, 2019 Kevin 33
…
Next

It is always a good time to buy real estate

October 15, 2019 Kevin 12
…

Tagged as: Mainstream media, Medications

Post navigation

< Previous Post
Why Medicare for all is not going to happen in America
Next Post >
It is always a good time to buy real estate

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

More by Judy Salz, MD

  • When doctors weren’t needed anymore: a short story

    Judy Salz, MD
  • “Thank you for being who you are”: an excerpt from a novel

    Judy Salz, MD
  • Success is not congratulated as easily as failure is shamed

    Judy Salz, MD

Related Posts

  • Building a bond of trust between patient and physician

    Michele Luckenbaugh
  • Here’s why direct-to-consumer drug ads need FDA oversight

    Zachariah Tman
  • A physician’s addiction to social media

    Amanda Xi, MD
  • A drug problem in rural Georgia

    Ashish Advani, PharmD
  • How hospitals can impact generic drug companies

    Mark Kelley, MD
  • Crippling drug costs: the role of insurers

    Janice Boughton, MD

More in Meds

  • Why does rifaximin cost 95 percent more in the U.S. than in Asia?

    Jai Kumar, MD, Brian Nohomovich, DO, PhD and Leonid Shamban, DO
  • A world without antidepressants: What could possibly go wrong?

    Tomi Mitchell, MD
  • The truth about GLP-1 medications for weight loss: What every patient should know

    Nisha Kuruvadi, DO
  • The hidden bias in how we treat chronic pain

    Richard A. Lawhern, PhD
  • Biologics are not small molecules: the case for pre-allergy testing in an era of immune-based therapies

    Robert Trent
  • The anesthesia spectrum: Guiding patients through comfort options in oral surgery

    Dexter Mattox, MD, DMD
  • Most Popular

  • Past Week

    • The silent toll of ICE raids on U.S. patient care

      Carlin Lockwood | Policy
    • Why recovery after illness demands dignity, not suspicion

      Trisza Leann Ray, DO | Physician
    • Addressing the physician shortage: How AI can help, not replace

      Amelia Mercado | Tech
    • Bureaucracy over care: How the U.S. health care system lost its way

      Kayvan Haddadan, MD | Physician
    • Why does rifaximin cost 95 percent more in the U.S. than in Asia?

      Jai Kumar, MD, Brian Nohomovich, DO, PhD and Leonid Shamban, DO | Meds
    • Why medical students are trading empathy for publications

      Vijay Rajput, MD | Education
  • Past 6 Months

    • What’s driving medical students away from primary care?

      ​​Vineeth Amba, MPH, Archita Goyal, and Wayne Altman, MD | Education
    • Residency as rehearsal: the new pediatric hospitalist fellowship requirement scam

      Anonymous | Physician
    • The broken health care system doesn’t have to break you

      Jessie Mahoney, MD | Physician
    • Make cognitive testing as routine as a blood pressure check

      Joshua Baker and James Jackson, PsyD | Conditions
    • A faster path to becoming a doctor is possible—here’s how

      Ankit Jain | Education
    • The hidden bias in how we treat chronic pain

      Richard A. Lawhern, PhD | Meds
  • Recent Posts

    • How conflicts of interest are eroding trust in U.S. health agencies [PODCAST]

      The Podcast by KevinMD | Podcast
    • Why young doctors in South Korea feel broken before they even begin

      Anonymous | Education
    • Measles is back: Why vaccination is more vital than ever

      American College of Physicians | Conditions
    • When errors of nature are treated as medical negligence

      Howard Smith, MD | Physician
    • Physician job change: Navigating your 457 plan and avoiding tax traps [PODCAST]

      The Podcast by KevinMD | Podcast
    • The hidden chains holding doctors back

      Neil Baum, MD | Physician

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

View 13 Comments >

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

  • Most Popular

  • Past Week

    • The silent toll of ICE raids on U.S. patient care

      Carlin Lockwood | Policy
    • Why recovery after illness demands dignity, not suspicion

      Trisza Leann Ray, DO | Physician
    • Addressing the physician shortage: How AI can help, not replace

      Amelia Mercado | Tech
    • Bureaucracy over care: How the U.S. health care system lost its way

      Kayvan Haddadan, MD | Physician
    • Why does rifaximin cost 95 percent more in the U.S. than in Asia?

      Jai Kumar, MD, Brian Nohomovich, DO, PhD and Leonid Shamban, DO | Meds
    • Why medical students are trading empathy for publications

      Vijay Rajput, MD | Education
  • Past 6 Months

    • What’s driving medical students away from primary care?

      ​​Vineeth Amba, MPH, Archita Goyal, and Wayne Altman, MD | Education
    • Residency as rehearsal: the new pediatric hospitalist fellowship requirement scam

      Anonymous | Physician
    • The broken health care system doesn’t have to break you

      Jessie Mahoney, MD | Physician
    • Make cognitive testing as routine as a blood pressure check

      Joshua Baker and James Jackson, PsyD | Conditions
    • A faster path to becoming a doctor is possible—here’s how

      Ankit Jain | Education
    • The hidden bias in how we treat chronic pain

      Richard A. Lawhern, PhD | Meds
  • Recent Posts

    • How conflicts of interest are eroding trust in U.S. health agencies [PODCAST]

      The Podcast by KevinMD | Podcast
    • Why young doctors in South Korea feel broken before they even begin

      Anonymous | Education
    • Measles is back: Why vaccination is more vital than ever

      American College of Physicians | Conditions
    • When errors of nature are treated as medical negligence

      Howard Smith, MD | Physician
    • Physician job change: Navigating your 457 plan and avoiding tax traps [PODCAST]

      The Podcast by KevinMD | Podcast
    • The hidden chains holding doctors back

      Neil Baum, MD | Physician

MedPage Today Professional

An Everyday Health Property Medpage Today
  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

Drug ads are a campaign against physician trust
13 comments

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...