Skip to content
  • About
  • Contact
  • Contribute
  • Book
  • Careers
  • Podcast
  • Recommended
  • Speaking
KevinMD
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking
KevinMD
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking
  • About KevinMD | Kevin Pho, MD
  • Be heard on social media’s leading physician voice
  • Contact Kevin
  • Discounted enhanced author page
  • DMCA Policy
  • Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices
  • Group vs. individual disability insurance for doctors: pros and cons
  • KevinMD influencer opportunities
  • Opinion and commentary by KevinMD
  • Physician burnout speakers to keynote your conference
  • Physician Coaching by KevinMD
  • Physician keynote speaker: Kevin Pho, MD
  • Physician Speaking by KevinMD: a boutique speakers bureau
  • Primary care physician in Nashua, NH | Kevin Pho, MD
  • Privacy Policy
  • Recommended services by KevinMD
  • Terms of Use Agreement
  • Thank you for subscribing to KevinMD
  • Thank you for upgrading to the KevinMD enhanced author page
  • The biggest mistake doctors make when purchasing disability insurance
  • The doctor’s guide to disability insurance: short-term vs. long-term
  • The KevinMD ToolKit
  • Upgrade to the KevinMD enhanced author page
  • Why own-occupation disability insurance is a must for doctors

Primary care challenges: AI and virtual clinics

Nick Jenkins, MD
Physician
August 26, 2023
Share
Tweet
Share

As I clicked onto the homepage of Amazon Clinic, I got a little bit nervous. Low up-front costs, straight-forward medical decision-making, bread and butter medicine at the patient’s fingertips. Have a UTI? As long as it is simple, no problem, here’s your antibiotic. Just a few clicks. Male pattern baldness? Click. Erectile dysfunction? Click.

Just barebones medicine without the pesky face-to-face human interaction. And with easy-to-follow “guidelines,” we don’t even need doctors anymore. Let’s just give ChatGPT prescribing authority. He never gets tired, never gets burnt out, never has a family emergency, or asks for a raise. Are we, as doctors, fighting a losing battle?

Yes.

If the primary care doctors of America hope to maintain their place in patient care, then we need to rethink our strategy. AI is already smarter than us. Bots have blown the licensure exam out of the water, and ChatGPT can diagnose rare conditions faster and more accurately than us (at least on a test). Doctors are losing their authority as arbiters of “the truth” when it comes to medicine.

I can understand the need for virtual options in care. People love choice, and our system is primed for disruption. We are overworked. With constantly increasing documentation requirements and booming burnout rates, it has been harder to convince medical students to pursue careers in primary care.

Our system is simply not equipped to deal with the number of patients that are out there. Good doctors are getting hard to find. I frequently hear stories about patients waiting for weeks to see their PCP for routine issues and being sent to urgent care because the doctor is “too busy.” This isn’t good enough.

In September of last year, I left the grind of an academic hospitalist practice to start my own Direct Primary Care clinic. I did this to be more true to my original calling. I am still building my practice, but I love what I do. I get plenty of time to ruminate with my complex clients, and I am able to form the long-term relationships I longed for in my hospitalist days. I have learned more in the last six months than in the last six years. While DPC may not be the answer for the whole system, it has been the answer for me. I have experienced a new love for medicine.

To truly keep ourselves relevant in the age of AI and Amazon Clinic, we have to be true to ourselves—knowledge isn’t enough, nor are degrees or big, fancy buildings. We must rediscover the things that got us into medicine in the first place. We must rediscover our curiosity and the love of our fellow man. We can only save medicine by leveraging the thing that a computer will never have: our humanity.

Nick Jenkins is an internal medicine physician.

Prev

Navigating medical student loan repayment choices [PODCAST]

August 25, 2023 Kevin 0
…
Next

Confronting stereotypes: reflections of an Asian medical student

August 26, 2023 Kevin 1
…

Tagged as: Primary Care

< Previous Post
Navigating medical student loan repayment choices [PODCAST]
Next Post >
Confronting stereotypes: reflections of an Asian medical student

ADVERTISEMENT

Related Posts

  • The solution to a crumbling primary care foundation is direct primary care

    Sara Pastoor, MD
  • Primary Care First: CMS develops a value-based primary care program for independent practices

    Robert Colton, MD
  • Primary care colonialism: the impact of profit-driven health care on communities

    Michael Fine, MD
  • The demise of primary care in America

    Gregg Coodley, MD
  • The many benefits of strengthening the primary care workforce

    Nicole Liner-Jigamian, MSW
  • Primary care faces a very difficult winter

    Ken Terry

More in Physician

  • The health care economic crisis: Why the system is failing in 2026

    Harry Severance, MD
  • Clinical communication skills: the power of structured language

    Alan P. Feren, MD
  • The 9 laws of health care quality: Why metrics miss the point

    Constantine Ioannou, MD
  • Night shift health tips: How to protect your circadian rhythm

    Chinyelu E. Oraedu, MD
  • Health care market distortion: How government intrusion hurts medicine

    Allan Dobzyniak, MD
  • Securing physician autonomy with employer-sponsored direct primary care

    Dana Y. Lujan, MBA
  • Most Popular

  • Past Week

    • The dangers of vertical integration in health care

      Stephanie Waggel, MD | Policy
    • Why does sex work seem like a more viable path than medicine in 2026?

      Corina Fratila, MD | Physician
    • The 9 laws of health care quality: Why metrics miss the point

      Constantine Ioannou, MD | Physician
    • Navigating the patchwork of CME requirements by state

      Vladislav Tchatalbachev, MD | Physician
    • Securing physician autonomy with employer-sponsored direct primary care

      Dana Y. Lujan, MBA | Physician
    • The Platinum Rule in health care: Moving beyond the Golden Rule

      Harvey Max Chochinov, MD, PhD | Conditions
  • Past 6 Months

    • Missed diagnosis visceral leishmaniasis: a tragedy of note bloat

      Arthur Lazarus, MD, MBA | Conditions
    • The dangers of vertical integration in health care

      Stephanie Waggel, MD | Policy
    • Menstrual health in medicine: Addressing the gender gap in care

      Cynthia Kumaran | Conditions
    • Why does sex work seem like a more viable path than medicine in 2026?

      Corina Fratila, MD | Physician
    • From Singapore to Canada: a blueprint for primary care transformation

      Ivy Oandasan, MD | Policy
    • How board certification fuels the physician shortage crisis

      Brian Hudes, MD | Physician
  • Recent Posts

    • Why “just relaxing” fails when your nervous system is stuck in survival mode [PODCAST]

      The Podcast by KevinMD | Podcast
    • The health care economic crisis: Why the system is failing in 2026

      Harry Severance, MD | Physician
    • Clinical communication skills: the power of structured language

      Alan P. Feren, MD | Physician
    • The health care credentialing gap: Why top-down hiring fails

      Jasmin Chui | Conditions
    • Ketamine therapy for chronic pain and substance misuse

      Olumuyiwa Bamgbade, MD | Meds
    • How a broken hospital-to-home transition harms older adults

      Gerald Kuo | Conditions

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

Leave a Comment

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

  • Most Popular

  • Past Week

    • The dangers of vertical integration in health care

      Stephanie Waggel, MD | Policy
    • Why does sex work seem like a more viable path than medicine in 2026?

      Corina Fratila, MD | Physician
    • The 9 laws of health care quality: Why metrics miss the point

      Constantine Ioannou, MD | Physician
    • Navigating the patchwork of CME requirements by state

      Vladislav Tchatalbachev, MD | Physician
    • Securing physician autonomy with employer-sponsored direct primary care

      Dana Y. Lujan, MBA | Physician
    • The Platinum Rule in health care: Moving beyond the Golden Rule

      Harvey Max Chochinov, MD, PhD | Conditions
  • Past 6 Months

    • Missed diagnosis visceral leishmaniasis: a tragedy of note bloat

      Arthur Lazarus, MD, MBA | Conditions
    • The dangers of vertical integration in health care

      Stephanie Waggel, MD | Policy
    • Menstrual health in medicine: Addressing the gender gap in care

      Cynthia Kumaran | Conditions
    • Why does sex work seem like a more viable path than medicine in 2026?

      Corina Fratila, MD | Physician
    • From Singapore to Canada: a blueprint for primary care transformation

      Ivy Oandasan, MD | Policy
    • How board certification fuels the physician shortage crisis

      Brian Hudes, MD | Physician
  • Recent Posts

    • Why “just relaxing” fails when your nervous system is stuck in survival mode [PODCAST]

      The Podcast by KevinMD | Podcast
    • The health care economic crisis: Why the system is failing in 2026

      Harry Severance, MD | Physician
    • Clinical communication skills: the power of structured language

      Alan P. Feren, MD | Physician
    • The health care credentialing gap: Why top-down hiring fails

      Jasmin Chui | Conditions
    • Ketamine therapy for chronic pain and substance misuse

      Olumuyiwa Bamgbade, MD | Meds
    • How a broken hospital-to-home transition harms older adults

      Gerald Kuo | Conditions

MedPage Today Professional

An Everyday Health Property Medpage Today

Copyright © 2026 KevinMD.com | Powered by Astra WordPress Theme

  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

Leave a Comment

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...