Skip to content
  • About
  • Contact
  • Contribute
  • Book
  • Careers
  • Podcast
  • Recommended
  • Speaking
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking

Navigating the rise of generative AI in health care: 5 key factors beyond the hype

Microsoft & Nuance Communications
Sponsored
December 15, 2023
Share
Tweet
Share

This article is sponsored by Nuance, a Microsoft company. Discover clinical documentation that writes itself™.

There’s no doubt about the biggest story in tech over the last year: the rapid rise of generative AI. Although the underlying technology that powers generative AI has been around for many years in various forms, when OpenAI’s ChatGPT was made publicly available, it launched a wave of headlines around the world. And just like any technological breakthrough, a wave of hype soon followed, with hundreds of organizations claiming their generative AI app would change the world.

Many of these organizations focused on the health care sector, aiming to help health care facilities use generative AI to overcome key challenges. But savvy clinicians know it’s vital to assess a vendor’s true capabilities rather than get swept away by the hype and put care quality, clinician wellbeing, and patient safety at risk.

Artificial intelligence: a quick primer 

Before we look at the factors that health care leaders should consider when assessing generative AI solutions, let’s take a moment to clarify some of the terms used (and sometimes misused) in the AI world:

  • Artificial intelligence: An umbrella term describing a machine’s ability to perform tasks that would typically require human intelligence.
  • Machine learning: Algorithms trained to detect patterns in large volumes of data to suggest actions and predict outcomes.
  • Deep learning: Machines that mimic the operations of the human brain to process multiple data types and learn faster with less direct intervention from trainers.
  • Conversational AI: Systems that understand the meaning, intent, and sentiment of users’ natural language and offer relevant, conversational responses.
  • Ambient AI: Machines that monitor their environment to provide intelligent assistance to users when needed, without having to be specifically prompted.
  • Generative AI: Deep learning models pre-trained on vast amounts of data, enabling them to produce new content in response to user prompts.

Over the last couple of decades, advances in machine learning and deep learning have had a significant impact on health care.

AI has transformed medical imaging, augmenting radiologists’ expertise by spotting diagnostic clues that the human eye might miss. Machine learning algorithms have revolutionized drug discovery by rapidly identifying patterns in enormous quantities of data that would take human researchers years to uncover. And some health systems have begun using AI-powered tools to predict likely spikes in demand, helping managers allocate scarce resources where they’re most needed.

Conversational AI applications that allow clinicians to dictate notes directly into the EHR have dramatically reduced the documentation burden. More recently, ambient AI solutions have emerged that can capture the full patient story at the point of care without the need for dictation. Some of the most advanced ambient AI tools can even help improve care delivery by identifying social determinants of health, for example by analyzing patients’ speech for biomarkers indicating depression or anxiety.

And now, generative AI is adding to these conversational and ambient AI capabilities by enabling systems to automatically draft clinical notes in seconds and make them available for physician review immediately after each appointment.

As AI technology in all its forms continues its rapid evolution, it will have a profound impact on every aspect of health care—from rare condition research and early disease detection to clinical decision support and personalized medicine.

But this future of AI-augmented clinicians delivering high-quality care and better patient outcomes is only possible if vendors have the right combination of technology, expertise, experience, and scale.

Five things to look for in a health care AI technology partner 

1. AI fine-tuned for health care workflows. Widely available generative AI models can provide raw power to analyze data and generate responses. But unless the applications built on these models are tailored for complex, interconnected health care workflows, they’ll struggle to deliver meaningful value. Look for vendors with a record of delivering trusted technology solutions that are relied on by clinicians and support staff in their everyday workflows.

2. A responsible approach to AI. Perhaps more than any other industry, AI in health care must be built responsibly and ethically. Good health care relies on using highly sensitive patient data and making decisions based on clinical evidence. So, vendors should have a strong ethical AI framework that ensures products are built—and used—responsibly. Ask potential vendors to share the details of their ethical AI framework with you to make sure they’re taking their responsibilities seriously.

3. Deployment and optimization expertise. Many generative AI startups have great ideas. But actually, deploying applications in the real world, and tightly integrating them with EHRs is a very different ball game. Then there’s the question of whether a startup will have the ability (or the longevity) to support customers to continually optimize their deployments to deliver maximum long-term value. Check that your prospective vendor can share examples of large-scale technology deployments. And ask if they provide customer success managers or other support to help you maximize the value of your investment.

4. Enterprise-grade dependability. To provide the security, stability, and scalability that health care leaders need, AI vendors must have a trusted global infrastructure that has ultra-reliability, ironclad cybersecurity, and strong data governance at its heart. The best vendors will be able to demonstrate their security and governance credentials, and provide verifiable details about availability SLAs.

5. Deep health care experience. The best health care AI vendors will have a long track record of working in the industry and deep partnerships across the health care ecosystem—from EHR and academic research institutes, to health systems of all sizes. Look for vendors that can show they’re deeply embedded in the sector and understand the challenges and priorities of clinicians.

The AI-powered future of health care 

As the application of AI expands across the health care industry, some of the earliest gains have come in the way of faster, easier administrative tasks and clerical work. In an age where physicians are being asked to do too much in too little time, these solutions meet an immediate and growing need.

Nuance and Microsoft recognize the importance of using AI to automate tasks that impede care delivery. Technology is at its best when it solves problems, taking over tasks and allowing humans to perform better. Discover clinical documentation that writes itself™.

By working with trusted technology partners using solutions proven in real health care workflows, organizations can harness the very best of what AI advances have to offer to accelerate advancements in health care.

Rebecca Schechter is senior vice president and general manager, Dragon Ambient eXperience (DAX) and oversees Nuance’s DAX growth strategy, partner and customer relationships, and newly-centralized DAX operations. Rebecca has expertise in driving large-scale growth and operational strategies for rapid global expansion, accelerating innovation, and building strong customer and partner relationships.

Prior to joining Nuance, Rebecca served as the CEO of Optum Behavioral, as well as the executive vice president of benefits at Liberty Mutual. She also gained deep global experience during her time at McKinsey & Company, Thomson Reuters, and State Street where she worked and lived across Europe, Asia, and North America. She holds a bachelor of commerce in international business from McGill University and an MBA from Massachusetts Institute of Technology. Rebecca lives outside Boston with her husband and two children.

Prev

Is it noble or selfish to never practice medicine after getting a medical degree?

December 15, 2023 Kevin 3
…
Next

Unlocking the healing power: Bridging medicine and psychotherapy

December 15, 2023 Kevin 1
…

Tagged as: Health IT

Post navigation

< Previous Post
Is it noble or selfish to never practice medicine after getting a medical degree?
Next Post >
Unlocking the healing power: Bridging medicine and psychotherapy

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

More by Microsoft & Nuance Communications

  • Expert Q&A: Dr. Jared Pelo, ambient clinical pioneer, explains how Dragon Copilot helps clinicians deliver better care

    Jared Pelo, MD & Microsoft & Nuance Communications
  • How physicians can win support for AI—and better patient care

    Microsoft
  • Improving care with AI-powered solutions

    Microsoft & Nuance Communications & The Podcast by KevinMD

Related Posts

  • How social media can help or hurt your health care career

    Health eCareers
  • How the health care system fails to match its hype

    Robert Pearl, MD
  • Why the health care industry must prioritize health equity

    George T. Mathew, MD, MBA
  • Improve mental health by improving how we finance health care

    Steven Siegel, MD, PhD
  • Proactive care is the linchpin for saving America’s health care system

    Ronald A. Paulus, MD, MBA
  • Can personalized medicine live up to its hype in health care?

    Ketan Desai, MD, PhD

More in Sponsored

  • Expert Q&A: Dr. Jared Pelo, ambient clinical pioneer, explains how Dragon Copilot helps clinicians deliver better care

    Jared Pelo, MD & Microsoft & Nuance Communications
  • Disability insurance done right: the financial lifeline every physician needs

    The Podcast by KevinMD
  • The buzz around GSI disability insurance for residents: Why it’s gaining popularity and how to take advantage

    Set for Life Insurance
  • Why your disability insurance agent might not offer the most optimized policy

    Set for Life Insurance
  • Patient safety in focus: Helping to address risk factors associated with non-ventilator hospital-acquired pneumonia

    Stryker Oral Care & The Podcast by KevinMD
  • Strategies for patient-centered and employee-focused care

    NRC Health & The Podcast by KevinMD
  • Most Popular

  • Past Week

    • What’s driving medical students away from primary care?

      ​​Vineeth Amba, MPH, Archita Goyal, and Wayne Altman, MD | Education
    • A faster path to becoming a doctor is possible—here’s how

      Ankit Jain | Education
    • Make cognitive testing as routine as a blood pressure check

      Joshua Baker and James Jackson, PsyD | Conditions
    • A world without antidepressants: What could possibly go wrong?

      Tomi Mitchell, MD | Meds
    • Precision and personalization: Charting the future of cancer care [PODCAST]

      The Podcast by KevinMD | Podcast
    • Why the words doctors use matter more than they think

      Erin Paterson | Conditions
  • Past 6 Months

    • What’s driving medical students away from primary care?

      ​​Vineeth Amba, MPH, Archita Goyal, and Wayne Altman, MD | Education
    • Internal Medicine 2025: inspiration at the annual meeting

      American College of Physicians | Physician
    • The silent crisis hurting pain patients and their doctors

      Kayvan Haddadan, MD | Physician
    • What happened to real care in health care?

      Christopher H. Foster, PhD, MPA | Policy
    • How the CDC’s opioid rules created a crisis for chronic pain patients

      Charles LeBaron, MD | Conditions
    • Are quotas a solution to physician shortages?

      Jacob Murphy | Education
  • Recent Posts

    • Precision and personalization: Charting the future of cancer care [PODCAST]

      The Podcast by KevinMD | Podcast
    • Expert Q&A: Dr. Jared Pelo, ambient clinical pioneer, explains how Dragon Copilot helps clinicians deliver better care

      Jared Pelo, MD & Microsoft & Nuance Communications | Sponsored
    • The lab behind the lens: Equity begins with diagnosis

      Michael Misialek, MD | Policy
    • Venous leak syndrome: a silent challenge faced by all men

      Elliot Justin, MD | Conditions
    • Rethinking patient payments: Why billing is the new frontline of patient care [PODCAST]

      The Podcast by KevinMD | Podcast
    • The dreaded question: Do you have boys or girls?

      Pamela Adelstein, MD | Physician

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

Leave a Comment

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram
  • Most Popular

  • Past Week

    • What’s driving medical students away from primary care?

      ​​Vineeth Amba, MPH, Archita Goyal, and Wayne Altman, MD | Education
    • A faster path to becoming a doctor is possible—here’s how

      Ankit Jain | Education
    • Make cognitive testing as routine as a blood pressure check

      Joshua Baker and James Jackson, PsyD | Conditions
    • A world without antidepressants: What could possibly go wrong?

      Tomi Mitchell, MD | Meds
    • Precision and personalization: Charting the future of cancer care [PODCAST]

      The Podcast by KevinMD | Podcast
    • Why the words doctors use matter more than they think

      Erin Paterson | Conditions
  • Past 6 Months

    • What’s driving medical students away from primary care?

      ​​Vineeth Amba, MPH, Archita Goyal, and Wayne Altman, MD | Education
    • Internal Medicine 2025: inspiration at the annual meeting

      American College of Physicians | Physician
    • The silent crisis hurting pain patients and their doctors

      Kayvan Haddadan, MD | Physician
    • What happened to real care in health care?

      Christopher H. Foster, PhD, MPA | Policy
    • How the CDC’s opioid rules created a crisis for chronic pain patients

      Charles LeBaron, MD | Conditions
    • Are quotas a solution to physician shortages?

      Jacob Murphy | Education
  • Recent Posts

    • Precision and personalization: Charting the future of cancer care [PODCAST]

      The Podcast by KevinMD | Podcast
    • Expert Q&A: Dr. Jared Pelo, ambient clinical pioneer, explains how Dragon Copilot helps clinicians deliver better care

      Jared Pelo, MD & Microsoft & Nuance Communications | Sponsored
    • The lab behind the lens: Equity begins with diagnosis

      Michael Misialek, MD | Policy
    • Venous leak syndrome: a silent challenge faced by all men

      Elliot Justin, MD | Conditions
    • Rethinking patient payments: Why billing is the new frontline of patient care [PODCAST]

      The Podcast by KevinMD | Podcast
    • The dreaded question: Do you have boys or girls?

      Pamela Adelstein, MD | Physician

MedPage Today Professional

An Everyday Health Property Medpage Today
  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

Leave a Comment

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...