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Hamid Moghimi is a health communicator and registered practical nurse.

Visual language in health care: Why words aren’t enough

Hamid Moghimi, RPN
Conditions
February 3, 2026

Picture a “No Entry” sign or a speed limit. A simple red circle needs no translation for a driver in Tokyo, Tehran, or Toronto. That’s more than just convenience; it’s a global safety net.

But in health care, where a misunderstanding can be deadly, our communication hasn’t kept up. We still rely overwhelmingly on words, pages of dense text handed to patients who are stressed, exhausted, older, or struggling with a …

Read more…

Visual language in health care: Why words aren’t enough

Why plain language isn’t enough for patients

Hamid Moghimi, RPN
Conditions
October 30, 2025

In modern medicine, the use of plain language is a fundamental clinical skill. This is especially critical when health decisions can profoundly affect a patient’s life, impacting their financial stability, ability to work, personal independence, and mental well-being, as well as their capacity for managing daily care, recognizing warning signs, and adhering to treatment plans. Considering the patient as a partner in their care, an informed decision can only be …

Read more…

Why plain language isn’t enough for patients

How health care branding can unintentionally stigmatize patients

Hamid Moghimi, RPN
Conditions
August 12, 2025

I first grasped the disconnect between health care professionals and the public while designing a brochure for a cornea donation campaign.

My original concept featured a young boy smiling, wearing an eye shield—an approachable image meant to encourage public participation. But the overseeing specialist rejected it. He insisted instead on a clinical close-up of a post-surgical eye, sutures and all. To him, it represented medical success. To potential donors, it was …

Read more…

How health care branding can unintentionally stigmatize patients

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  • Most Popular

  • Past Week

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      The Podcast by KevinMD | Podcast
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