James Maskell

James Maskell is a health care executive.

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Latest articles

Physician voices

Get familiar with the 2021/2022 coding changes

James Maskell

January 14, 2022Jan 14, 2022

In my previous article, we covered 5 proven ways to use 2021/2022 CPT coding changes to leverage your time, team, and outsourcing capabilities to grow your practice and improve patient outcomes. In this article, we'll dive into specific examples of…

In my previous article, we covered 5 proven ways to use 2021/2022 CPT coding changes to leverage your time, team, and outsourcing capabilities to grow your practice and improve patient outcomes.

In this article, we’ll dive into specific examples of 2021/2022 CPT coding changes that can help you expand your practice and billables in 2022 and beyond.

The first step: Get familiar with the 2021 coding changes

For a full …

Health policy

CPT coding changes: 5 proven methods of how to do more with less

James Maskell

December 31, 2021Dec 31, 2021

It's well known that coding changes drive provider behavior, and billing behavior drives provider decisions. For the last 30 years, little has changed in health insurance billing, which is why the standard of care within the payer system has remained,…

It’s well known that coding changes drive provider behavior, and billing behavior drives provider decisions.

For the last 30 years, little has changed in health insurance billing, which is why the standard of care within the payer system has remained, well, standard.

Then the pandemic hit, and suddenly everything was turned on its head. Patient demands increased sharply, office visits became impossible or prohibited across most of the country, and with telemedicine, …

Physician voices

It’s time to start the era of the super-generalist

James Maskell

October 23, 2015Oct 23, 201511

Over the last few decades, medicine has become more and more targeted. We now have not only the “ologists” like cardiologists, endocrinologists, and rheumatologists, but also subspecialists. Forget orthopedic surgeons, you now have specialists in hips, fingers, and feet. This…

This tendency has been due to a number of driving factors, most notably perhaps a desire for evidence-based medicine, and perhaps a sprinkling of prestige. Friends who have recently been through medical …

Health technology

Emerging health care models for innovators

James Maskell

February 21, 2015Feb 21, 2015

As our medical system attempts to evolve to better deal with the modern epidemics of lifestyle-driven chronic disease, much time and attention is being placed on the clinical models for prevention. Rightly so, and various viable models are popping up…

But one area that is hardly addressed is the payment structure and business model of the practices. Are there structures that …