Kevin J. Campbell is a board-certified orthopedic surgeon specializing in adult reconstruction and joint preservation at the Orthopedic & Sports Institute Ambulatory Surgery Center in Appleton, Wisconsin. He trained in orthopedic surgery at Rush University Medical Center and completed fellowship work at the University of Utah School of Medicine. In addition to his clinical practice, Dr. Campbell is the co-founder and CEO of STREAMD, an AI-driven patient engagement platform that enhances perioperative communication. His research on digital health interventions, including text-messaging technology, has been published in the Journal of Bone and Joint Surgery and recognized with national innovation awards. With more than thirty peer-reviewed articles in leading journals such as the American Journal of Sports Medicine, the Journal of Arthroplasty, and Knee Surgery, Sports Traumatology, and Arthroscopy, he integrates evidence-based practice with technology-driven solutions. Professional updates and insights are available on LinkedIn.
Patient engagement platforms are software systems that deliver clinical information to patients and manage patient questions and concerns outside of scheduled visits, including patient portals, mobile apps, and messaging systems. After nearly a decade of watching (and studying) the evolution of patient engagement platforms, I have come to see them as two distinct generations. I will refer to them as Generation 1 and Generation 2. Not because this distinction exists …
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Understanding Generation 2 patient engagement platforms
In the late 1990s, Yahoo dominated the internet by organizing websites. Human editors manually reviewed, categorized, and arranged them into a hierarchical directory, essentially a digital Yellow Pages. This worked while the web was small, but the approach couldn’t scale. Google took a radically different path. Instead of relying on human judgment, they built algorithms to crawl, index, and rank pages based on links and relevance. This allowed them to …
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Health care is having its Yahoo moment
