Key opinion leaders (KOL) are still one of the most important corner stones for the marketing machines of pharmaceutical companies. Their network, expertise, reach and authority is what pharma is interested in. We’ve written about KOL stardom in the past and how to attain it. In this post I’d like to take a closer look at the implications social media has on KOL’ism.
First off, let me tell you one thing …
Professor Gunter Dueck, is a calm and eloquent german mathematician who’s also the CTO of IBM Germany. He studied mathematics and philosophy and eventually turned out to be a great writer and speaker. Unfortunately he only does so in German, which is why it doesn’t make much sense to post a video of him here.
In a recent talk he gave (German only), he talks about whether a connected and …
If you are a practicing physician then it probably already happened to you more than once. Mature and responsible patients tend to Google their symptoms, medication and illnesses on the web – a phenomenon commonly referred to as cyberchondria. Nine out of ten women more or less decide which oral contraceptive they will take and not the doctor does. She will just let the doctor know whether his choice …
The placebo effect is somewhat of a mystery in modern medicine. Wikipedia calls a placebo “a sham or simulated medical intervention.” Commonly, when we refer to a placebo we mean dummy-drugs, but the placebo effect has further applications in medicine, such as sham surgery or false information.
Now, a great video produced by an Australian journalist from the ABC Science Show has compiled …
Radiology has transformed into a core subject of medicine, since imaging procedures are getting more and more crucial to clinical decisions. Whether these developments, be it over-diagnosing or unnecessary radiation on the one hand or a more detailed and enhanced way of diagnostics on the other, are …
Either as a patient or as a physician there’s a very high chance that you’ve ever got your hands on a simple blood test.
These range from very basic ones to complex ones with multiple pages and are substantial to any cinlical evaluation. Blood tests are probably one of the most performed tests in a clinical environment with direct patient contact. Also, if you’ve ever seen a typical blood test from …
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