Post Author: Mark Britton

The physician Internet road does not need to be a rocky one

Social media
June 21, 2012

There’s no denying that the Internet has been an industry-changing phenomenon across a wide variety of fields. When it comes to healthcare, though, it’s suffered a rockier relationship.

The reason behind this strained relationship can be summed up handily in one word: skepticism. Skepticism from doctors, nurses and really anyone who spends time diagnosing patients. For the most part, this skepticism is understandable — after all, anyone with an Internet connection …

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Repairing the tear in health care’s safety net with social media

Policy
May 8, 2012

The nation’s “safety net” hospitals are designed to ensure that uninsured, lower income and indigent populations receive adequate medical care – a noble and necessary function within the U.S. healthcare system.  No one dedicated to the field of care giving can deny the importance of providing appropriate medical care for this population.  The safety net is literally a lifeline for many in need.

But for all of the vital and positive …

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5 ways to make social media work for doctors and their patients

Social media
March 15, 2012

There’s no question that social media is taking root in the healthcare field, and will only continue to grow in importance.  According to a recent Pew Internet survey, four out of five Internet users have searched for health information online, making health one of the most searched topics on the internet. While on the one hand, this is good news for doctors since patients are often using the information they …

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The Internet is where patients go for pre-visit consultations

Social media
January 26, 2012

As a physician, technology cannot replace you, but it can make you more efficient and effective.

This was the message from Richard Satava, MD, who spoke on the future of surgical technology at the recent Seattle Surgical Society Annual Meeting.  Dr. Satava’s speech was fascinating as he laid out the future for robotics, remote surgery, internal locomotion actuators, molecular imaging biosurgery, etc.  I looked over my shoulder a couple of times …

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How Jenny McCarthy became a medical thought leader

Physician
September 10, 2011

The mere mention of Jenny McCarthy gets an immediate eye roll from many physicians.   The closer their practice is to autism or immunology, the more likely the eye roll turns into a lecture on why Ms. Playboy should focus on what she knows.

The problem is that “Ms. Playboy” is kicking the medical profession’s behind on thought leadership.  Jenny McCarthy has become a – if not the – leading voice regarding …

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