Skip to content
  • About
  • Contact
  • Contribute
  • Book
  • Careers
  • Podcast
  • Recommended
  • Speaking
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking

Google+: Physicians can optimize their online footprint

Dr. Sebastian Mafeld and Dr. Parminder Ghura
Social media
August 2, 2011
Share
Tweet
Share

Google+ has launched in beta stages and social networking for physicians has the potential for significant evolution. The challenge for physicians of balancing personal and professional online is not easy to solve. The dual citizenship approach provides recommendations for physicians to manage their profiles online. It is suggested that separate personal and professional profiles are created, with the hope that the latter will rank higher in searches. They also recommend undertaking “electronic self-audit” to identify potential online conflicts.

An ex-Google employee, Paul Adams, who now works at Facebook pointed to a bigger problem: “the social networks we’re creating online don’t match the social networks we already have offline.” The dual citizenship approach may exacerbate this as it oversimplifies a physician’s relationships, which are often multiple and more complex then simply personal versus professional. The approach may also appear fragmented and potential patients, colleagues and friends may be confused. Further, the duality of profiles that results from dual citizenship are beyond the control of the physician, with regard to search engine ranking.

Rather than implementing dual citizenship, we suggest an alternative approach where access to various areas of a profile would depend on offline relationships – i.e. relationship governed access. Therefore, a physician should grant access to a profile based on the appropriateness of offline relationships such as: friends, family, colleagues, students, teachers, business partners … and patients. A single profile with relationship governed access would make having multiple profiles unnecessary and outdated.

Google+ although not perfect, has brought physicians a step forward towards finding an appropriate way to translate offline into online relationships. It allows a physician to create a single public profile and control exactly what information is shown to the casual and search engines. This could include a photo, job, hospital location, specialty etc. but not necessarily all of these. It also enables “friends” (profile contacts) to be categorized “circles” which can represent different types of relationships. These “circles” can function as isolated units and the user can control how content is shared within these groups. We believe this unified profile approach will allow a single profile base that prevents casual and unwanted access to a physician’s full profile, whilst still allowing patients to view appropriate information or links.

Given the early stages of the site, it remains far too premature to facilitate a way in which patients could be added to “circles.” Current guidelines for physicians at a global level advise not to add patients to a social network.  Despite this, the Google+ privacy settings have innovated the customization of a public profile.

In summary, Google+ provides a way to translate offline relationships into a single online profile. It also gives more control and is a step forward that renders the “dual citizenship” approach unnecessary by enabling relationship governed access.

Sebastian Mafeld and Parminder Ghura are physicians in the United Kingdom, and co-owners of Dr. Digital iD.

Submit a guest post and be heard on social media’s leading physician voice.

Prev

The loss of eloquence in EMR notes

August 2, 2011 Kevin 6
…
Next

Is the iPad too big for medicine?

August 2, 2011 Kevin 2
…

Tagged as: Primary Care, Specialist

Post navigation

< Previous Post
The loss of eloquence in EMR notes
Next Post >
Is the iPad too big for medicine?

ADVERTISEMENT

More in Social media

  • First impressions happen online—not in your exam room

    Sara Meyer
  • What teenagers on TikTok are saying about skin care—and why that’s a problem

    Khushali Jhaveri, MD
  • How social media and telemedicine are transforming patient care

    Jalene Jacob, MD, MBA
  • How DrKoop.com rose and fell: the untold story behind the Surgeon General’s startup

    Nigel Cameron, PhD
  • How I escaped the toxic grip of social media

    Dr. Damane Zehra
  • Why doctors must fight health misinformation on social media

    Olapeju Simoyan, MD
  • Most Popular

  • Past Week

    • The human case for preserving the nipple after mastectomy

      Thomas Amburn, MD | Conditions
    • Nuclear verdicts and rising costs: How inflation is reshaping medical malpractice claims

      Robert E. White, Jr. & The Doctors Company | Policy
    • How new loan caps could destroy diversity in medical education

      Caleb Andrus-Gazyeva | Policy
    • IMGs are the future of U.S. primary care

      Adam Brandon Bondoc, MD | Physician
    • Why doctors struggle with family caregiving and how to find grace [PODCAST]

      The Podcast by KevinMD | Podcast
    • Locum tenens: Reclaiming purpose, autonomy, and financial freedom in medicine

      Trevor Cabrera, MD | Physician
  • Past 6 Months

    • Health equity in Inland Southern California requires urgent action

      Vishruth Nagam | Policy
    • How restrictive opioid policies worsen the crisis

      Kayvan Haddadan, MD | Physician
    • Why primary care needs better dermatology training

      Alex Siauw | Conditions
    • Why pain doctors face unfair scrutiny and harsh penalties in California

      Kayvan Haddadan, MD | Physician
    • How a doctor defied a hurricane to save a life

      Dharam Persaud-Sharma, MD, PhD | Physician
    • What street medicine taught me about healing

      Alina Kang | Education
  • Recent Posts

    • How trust and communication power successful dyad leadership in health care [PODCAST]

      The Podcast by KevinMD | Podcast
    • Why Hollywood’s allergy jokes are dangerous

      Lianne Mandelbaum, PT | Conditions
    • How I learned to love my unique name as a doctor

      Zoran Naumovski, MD | Physician
    • My first week on night float as a medical student

      Amish Jain | Education
    • What Beauty and the Beast taught me about risk

      Jayson Greenberg, MD | Physician
    • Creating safe, authentic group experiences

      Diane W. Shannon, MD, MPH | Physician

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

View 3 Comments >

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

ADVERTISEMENT

  • Most Popular

  • Past Week

    • The human case for preserving the nipple after mastectomy

      Thomas Amburn, MD | Conditions
    • Nuclear verdicts and rising costs: How inflation is reshaping medical malpractice claims

      Robert E. White, Jr. & The Doctors Company | Policy
    • How new loan caps could destroy diversity in medical education

      Caleb Andrus-Gazyeva | Policy
    • IMGs are the future of U.S. primary care

      Adam Brandon Bondoc, MD | Physician
    • Why doctors struggle with family caregiving and how to find grace [PODCAST]

      The Podcast by KevinMD | Podcast
    • Locum tenens: Reclaiming purpose, autonomy, and financial freedom in medicine

      Trevor Cabrera, MD | Physician
  • Past 6 Months

    • Health equity in Inland Southern California requires urgent action

      Vishruth Nagam | Policy
    • How restrictive opioid policies worsen the crisis

      Kayvan Haddadan, MD | Physician
    • Why primary care needs better dermatology training

      Alex Siauw | Conditions
    • Why pain doctors face unfair scrutiny and harsh penalties in California

      Kayvan Haddadan, MD | Physician
    • How a doctor defied a hurricane to save a life

      Dharam Persaud-Sharma, MD, PhD | Physician
    • What street medicine taught me about healing

      Alina Kang | Education
  • Recent Posts

    • How trust and communication power successful dyad leadership in health care [PODCAST]

      The Podcast by KevinMD | Podcast
    • Why Hollywood’s allergy jokes are dangerous

      Lianne Mandelbaum, PT | Conditions
    • How I learned to love my unique name as a doctor

      Zoran Naumovski, MD | Physician
    • My first week on night float as a medical student

      Amish Jain | Education
    • What Beauty and the Beast taught me about risk

      Jayson Greenberg, MD | Physician
    • Creating safe, authentic group experiences

      Diane W. Shannon, MD, MPH | Physician

MedPage Today Professional

An Everyday Health Property Medpage Today
  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

Google+: Physicians can optimize their online footprint
3 comments

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...