Skip to content
  • About
  • Contact
  • Contribute
  • Book
  • Careers
  • Podcast
  • Recommended
  • Speaking
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking

Does your medical office have a social media policy?

Elizabeth Hipp
Social media
December 15, 2012
Share
Tweet
Share

Even if you’re not involved on social media as a business, your employees or staff are more than likely on social media in their personal lives. And even innocent-seeming posts, tweets, pins or shares can leads to big repercussions if they are perceived as violating patient confidentiality. It is because of this that every medical office needs to set a social media policy to avoid any privacy or HIPAA violations.

First off, it is important to note that violating patient confidentially isn’t a cut-and-dry matter – it is whatever can be perceived as violating their privacy. So even if you don’t put their name, their birthdate, or where they live, any post that identifies a specific patient by any detail can be perceived by someone as a violation.

Several cases from the last couple years have highlighted this. For example, four nursing students were expelled from their Kansas program when they posted pictures of themselves posing with a woman’s placenta during a lab course, even though nothing in the post identified which patient the placenta came from.

In another case, a Rhode Island doctor was fired from the hospital where she worked after she made a post identifying a trauma patient – not by name, but by enough details where the medical board felt the patient could be identified. Hospitals, teaching colleges and medical boards are being extra cautious to avoid any potential violation of a patient’s privacy on social media, so chances are if there is any potential perceived violation of a patient’s confidentiality they would rather censure the offender than risk being sued by the patient.

So how do you create a good social media policy for a medical office? A good start for any office social media policy is to never identify patients. Ever.  By any detail. And definitely never post pictures of patients (or any part of them.) Even if the patient’s themselves don’t mind, what we’ve seen in these example cases is that medical boards will still issue reprimands regardless if the patients themselves are ok with the posts.

In addition, employees need to be aware that even friending patients on social media sites can violate HIPAA. And answering their questions posted online is also a big no-no. Instead, make it clear that your staff is not to engage with any patient through their personal social media profile, and that if a question is asked of them online a return phone call to the patient is the only way to answer it. And, perhaps most importantly, designate a person in the office that employees can question as to what is appropriate online behavior. Although most medical programs now cover the subject of patient confidentiality online, if a team member hasn’t been formally trained in the medical field or hasn’t been in school within the last two years chances are they might not even be aware of these issues. Having a contact person and open communication will ensure employees are 100% aware of what is appropriate behavior online.

It may seem overly cautious at first, but setting a strict social media policy before an incident occurs is the only way for medical offices to ensure they won’t violate HIPAA or face other unwanted or unintended consequences.

Elizabeth Hipp is Social Media Director, Transcription Outsourcing, LLC.  She blogs at the Transcription Outsourcing Services Blog.

Prev

MKSAP: 62-year-old man is evaluated during a routine examination

December 15, 2012 Kevin 0
…
Next

Shopping for items in the operating room

December 15, 2012 Kevin 0
…

Tagged as: Facebook, Twitter

Post navigation

< Previous Post
MKSAP: 62-year-old man is evaluated during a routine examination
Next Post >
Shopping for items in the operating room

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

More by Elizabeth Hipp

  • a desk with keyboard and ipad with the kevinmd logo

    The hidden cost of free EMR systems

    Elizabeth Hipp
  • a desk with keyboard and ipad with the kevinmd logo

    How copy and paste in electronic medical records affects patient care

    Elizabeth Hipp

More in Social media

  • How social media and telemedicine are transforming patient care

    Jalene Jacob, MD, MBA
  • How DrKoop.com rose and fell: the untold story behind the Surgeon General’s startup

    Nigel Cameron, PhD
  • How I escaped the toxic grip of social media

    Dr. Damane Zehra
  • Why doctors must fight health misinformation on social media

    Olapeju Simoyan, MD
  • I was trolled by another physician on social media. I am happy I did not respond.

    Casey P. Schukow, DO
  • Social media: Striking a balance for physicians and parents

    Dawn Baker, MD
  • Most Popular

  • Past Week

    • The silent toll of ICE raids on U.S. patient care

      Carlin Lockwood | Policy
    • Why medical students are trading empathy for publications

      Vijay Rajput, MD | Education
    • Why does rifaximin cost 95 percent more in the U.S. than in Asia?

      Jai Kumar, MD, Brian Nohomovich, DO, PhD and Leonid Shamban, DO | Meds
    • The hidden cost of becoming a doctor: a South Asian perspective

      Momeina Aslam | Education
    • Physician patriots: the forgotten founders who lit the torch of liberty

      Muhamad Aly Rifai, MD | Physician
    • If I had to choose: Choosing the patient over the protocol

      Patrick Hudson, MD | Physician
  • Past 6 Months

    • What’s driving medical students away from primary care?

      ​​Vineeth Amba, MPH, Archita Goyal, and Wayne Altman, MD | Education
    • A faster path to becoming a doctor is possible—here’s how

      Ankit Jain | Education
    • How dismantling DEI endangers the future of medical care

      Shashank Madhu and Christian Tallo | Education
    • How scales of justice saved a doctor-patient relationship

      Neil Baum, MD | Physician
    • Make cognitive testing as routine as a blood pressure check

      Joshua Baker and James Jackson, PsyD | Conditions
    • The broken health care system doesn’t have to break you

      Jessie Mahoney, MD | Physician
  • Recent Posts

    • If I had to choose: Choosing the patient over the protocol

      Patrick Hudson, MD | Physician
    • How a TV drama exposed the hidden grief of doctors

      Lauren Weintraub, MD | Physician
    • Why adults need to rediscover the power of play

      Anthony Fleg, MD | Physician
    • How collaboration across medical disciplines and patient advocacy cured a rare disease [PODCAST]

      The Podcast by KevinMD | Podcast
    • 5 cancer myths that could delay your diagnosis or treatment

      Joseph Alvarnas, MD | Conditions
    • When bleeding disorders meet IVF: Navigating von Willebrand disease in fertility treatment

      Oluyemisi Famuyiwa, MD | Conditions

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

Leave a Comment

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

  • Most Popular

  • Past Week

    • The silent toll of ICE raids on U.S. patient care

      Carlin Lockwood | Policy
    • Why medical students are trading empathy for publications

      Vijay Rajput, MD | Education
    • Why does rifaximin cost 95 percent more in the U.S. than in Asia?

      Jai Kumar, MD, Brian Nohomovich, DO, PhD and Leonid Shamban, DO | Meds
    • The hidden cost of becoming a doctor: a South Asian perspective

      Momeina Aslam | Education
    • Physician patriots: the forgotten founders who lit the torch of liberty

      Muhamad Aly Rifai, MD | Physician
    • If I had to choose: Choosing the patient over the protocol

      Patrick Hudson, MD | Physician
  • Past 6 Months

    • What’s driving medical students away from primary care?

      ​​Vineeth Amba, MPH, Archita Goyal, and Wayne Altman, MD | Education
    • A faster path to becoming a doctor is possible—here’s how

      Ankit Jain | Education
    • How dismantling DEI endangers the future of medical care

      Shashank Madhu and Christian Tallo | Education
    • How scales of justice saved a doctor-patient relationship

      Neil Baum, MD | Physician
    • Make cognitive testing as routine as a blood pressure check

      Joshua Baker and James Jackson, PsyD | Conditions
    • The broken health care system doesn’t have to break you

      Jessie Mahoney, MD | Physician
  • Recent Posts

    • If I had to choose: Choosing the patient over the protocol

      Patrick Hudson, MD | Physician
    • How a TV drama exposed the hidden grief of doctors

      Lauren Weintraub, MD | Physician
    • Why adults need to rediscover the power of play

      Anthony Fleg, MD | Physician
    • How collaboration across medical disciplines and patient advocacy cured a rare disease [PODCAST]

      The Podcast by KevinMD | Podcast
    • 5 cancer myths that could delay your diagnosis or treatment

      Joseph Alvarnas, MD | Conditions
    • When bleeding disorders meet IVF: Navigating von Willebrand disease in fertility treatment

      Oluyemisi Famuyiwa, MD | Conditions

MedPage Today Professional

An Everyday Health Property Medpage Today
  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

Leave a Comment

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...