Skip to content
  • About
  • Contact
  • Contribute
  • Book
  • Careers
  • Podcast
  • Recommended
  • Speaking
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking

Awesome is the new average: The problem with patient satisfaction

Dr. Saurabh Jha
Physician
March 30, 2015
Share
Tweet
Share

EverythingIsAwesome

Recently, I was asked to fill a questionnaire during check-out at a hotel in India. I was very pleased with my stay, so I agreed to provide feedback. It is worth pointing out that if I was only mildly satisfied I would not have agreed. If I was disappointed with my stay, I would have filled the form more enthusiastically.

When I offer feedback I am in one of two extreme emotions: I either love the service or, more commonly, loathe it. There is no time to talk about the average. And I have given up on Comcast.

The form had about twenty questions asking how satisfied I was with various components of their hospitality. I had to choose between one and ten, the higher number for greater satisfaction. I decided to set a record for the fastest completion of the questionnaire. I quickly chose “9” and “10.” To appear objective, I gave a “7” to a service, randomly. Seven meant “above average.” Nine and ten meant “outstanding” — that is satisfaction cannot be measurably higher.

In the section which asked, “How can we do better?” I said, “Put some more trees.” I didn’t really think the hotel premise needed more trees, but I was on a roll of objectivity. I had to say something.

I was about to leave the hotel when the manager stopped me. He looked worried. “Sir, what can we do to make the fitness center better?”

“Nothing,” I replied, puzzled.

“The fitness center and swimming pool are the pride of our hotel. We have the latest elliptical and treadmills,” he protested. I nodded in agreement, still confused.

“Sir, you gave the fitness center 7 out of 10. If we get less than 8 out of 10, I look bad,” he said. I glanced at the form. Just above the question about the fitness center was one about in-room dining.

“Sorry, I picked the wrong one. You are right the fitness center is excellent. I meant to give in-room dining 7 out of 10. The masala chai is nice but has too much masala.”

I was lying. I never stepped inside the fitness center. The masala chai was excellent, which is why I had six cups a day. But the manager seemed relieved that it wasn’t the fitness center.

“Sir, there is no space for more trees in the hotel.”

“But you must plant a couple of trees in the drive, or somewhere.” I wasn’t relenting on that one. My credibility depended on something about the hotel remaining pseudo-unsatisfactory. Since my flippant remark about paucity of trees did not have a score — that is it was qualitative rather than quantitative — the manager let it go. But he did offer a free ride to the airport, and masala chai with less masala.

I don’t know who designs multi-attribute surveys, whether they are over-intellectualizers, have any friends, or the type who fill a 30-question feedback form about an espresso from Starbucks. These surveys have become ubiquitous. A variant, the Press Ganey, will help determine hospital quality and provider bonuses.

ADVERTISEMENT

The multiple dimensions have an aura of scientific precision. But these surveys are, to put it gently, useless.  They have as much granularity as words in our contracted vocabulary. Awesome is the new mean. Average means below average. Super nice means nice. Thus, 7 out of 10 is bad because 9, outstanding, is the new normal, and not because people are uniformly outstanding, but because we can’t be bothered to discern. Yet some will be persuaded that a hotel which scores 7.27 is meaningfully better than one which scores 7.22.

I once was filling out such a form for a resident applying for a job, who listed me as a referee. There were over forty questions about various components which measured the resident’s critical thinking, work ethics and professionalism. It looked like a psychometric test that people joining the Central Intelligence Agency take.

I marked the attributes with fours and fives, the highest scores. Of course, the resident’s strengths were not uniform in all respects. But he was an affable resident, had impeccable work ethic and was a competent radiologist. That was all that mattered, so I paid scant attention to the “he actively seeks new knowledge and applies evidence-based medicine.” Do these questions really add more signal than “he is a jolly good fellow and so say all of us?”

Though I find answering about multiple dimensions a nuisance, it does not mean such attributes do not exist. But it is a leap of faith by those writing these questions to think that responders will cognitively burden themselves by separately thinking about the various attributes.

Despite our grand attempts at objectifying subjectivity, we remain subjectively objective. Not only is the pursuit of such objectivity an utter waste of time, it is faux precision. To think that all sorts of statistics are run on these scores, as if they are continuous variables such as temperature and length, reminds me of the quip attributed to Mark Twain: lies, damn lies and statistics.

In the meantime, I would like to apologize to the guests of that hotel if the masala chai tastes odd or if they have to fight the bushes to get inside. Just remember to visit their gym.

Saurabh Jha is a radiologist and can be reached on Twitter @RogueRad.  This article originally appeared in the Health Care Blog. 

Prev

Top stories in health and medicine, March 30, 2015

March 30, 2015 Kevin 0
…
Next

It’s March 30th. Have you hugged your doctor?

March 30, 2015 Kevin 49
…

Tagged as: Hospital-Based Medicine, Primary Care

Post navigation

< Previous Post
Top stories in health and medicine, March 30, 2015
Next Post >
It’s March 30th. Have you hugged your doctor?

ADVERTISEMENT

More by Dr. Saurabh Jha

  • Masks are an effigy of American technocratic incompetence

    Dr. Saurabh Jha
  • False negative: COVID-19 testing’s catch-22

    Dr. Saurabh Jha
  • Why the Lancet’s editorial on Kashmir is unhelpful

    Dr. Saurabh Jha

More in Physician

  • Is trauma surgery a dying field?

    Farshad Farnejad, MD
  • Why we fund unproven autism therapies

    Ronald L. Lindsay, MD
  • How your past shapes the way you lead

    Brooke Buckley, MD, MBA
  • How private equity harms community hospitals

    Ruth E. Weissberger, MD
  • The U.S. health care crisis: a Titanic parallel

    Aaron Morgenstein, MD & Corinne Sundar Rao, MD & Shreekant Vasudhev, MD
  • Interdisciplinary medicine: lessons from the cockpit

    Ronald L. Lindsay, MD
  • Most Popular

  • Past Week

    • The flaw in the ACA’s physician ownership ban

      Luis Tumialán, MD | Policy
    • The therapy memory recall crisis

      Ronke Lawal | Conditions
    • Reclaiming physician agency in a broken system

      Christie Mulholland, MD | Physician
    • A urologist explains premature ejaculation

      Martina Ambardjieva, MD, PhD | Conditions
    • Why medical organizations must end their silence

      Marilyn Uzdavines, JD & Vijay Rajput, MD | Policy
    • Why billionaires dress like college students

      Osmund Agbo, MD | Physician
  • Past 6 Months

    • Why you should get your Lp(a) tested

      Monzur Morshed, MD and Kaysan Morshed | Conditions
    • Rebuilding the backbone of health care [PODCAST]

      The Podcast by KevinMD | Podcast
    • The dismantling of public health infrastructure

      Ronald L. Lindsay, MD | Physician
    • The flaw in the ACA’s physician ownership ban

      Luis Tumialán, MD | Policy
    • The decline of the doctor-patient relationship

      William Lynes, MD | Physician
    • Rethinking cholesterol and atherosclerosis

      Larry Kaskel, MD | Conditions
  • Recent Posts

    • Is trauma surgery a dying field?

      Farshad Farnejad, MD | Physician
    • Gen Z, ADHD, and divided attention in therapy

      Ronke Lawal | Conditions
    • Innovation in medicine: 6 strategies for docs

      Jalene Jacob, MD, MBA | Tech
    • Why we fund unproven autism therapies

      Ronald L. Lindsay, MD | Physician
    • Early-onset breast cancer: a survivor’s story

      Sara Rands | Conditions
    • Why mocking food allergies in movies is a life-threatening problem [PODCAST]

      The Podcast by KevinMD | Podcast

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

View 12 Comments >

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

ADVERTISEMENT

  • Most Popular

  • Past Week

    • The flaw in the ACA’s physician ownership ban

      Luis Tumialán, MD | Policy
    • The therapy memory recall crisis

      Ronke Lawal | Conditions
    • Reclaiming physician agency in a broken system

      Christie Mulholland, MD | Physician
    • A urologist explains premature ejaculation

      Martina Ambardjieva, MD, PhD | Conditions
    • Why medical organizations must end their silence

      Marilyn Uzdavines, JD & Vijay Rajput, MD | Policy
    • Why billionaires dress like college students

      Osmund Agbo, MD | Physician
  • Past 6 Months

    • Why you should get your Lp(a) tested

      Monzur Morshed, MD and Kaysan Morshed | Conditions
    • Rebuilding the backbone of health care [PODCAST]

      The Podcast by KevinMD | Podcast
    • The dismantling of public health infrastructure

      Ronald L. Lindsay, MD | Physician
    • The flaw in the ACA’s physician ownership ban

      Luis Tumialán, MD | Policy
    • The decline of the doctor-patient relationship

      William Lynes, MD | Physician
    • Rethinking cholesterol and atherosclerosis

      Larry Kaskel, MD | Conditions
  • Recent Posts

    • Is trauma surgery a dying field?

      Farshad Farnejad, MD | Physician
    • Gen Z, ADHD, and divided attention in therapy

      Ronke Lawal | Conditions
    • Innovation in medicine: 6 strategies for docs

      Jalene Jacob, MD, MBA | Tech
    • Why we fund unproven autism therapies

      Ronald L. Lindsay, MD | Physician
    • Early-onset breast cancer: a survivor’s story

      Sara Rands | Conditions
    • Why mocking food allergies in movies is a life-threatening problem [PODCAST]

      The Podcast by KevinMD | Podcast

MedPage Today Professional

An Everyday Health Property Medpage Today
  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

Awesome is the new average: The problem with patient satisfaction
12 comments

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...