Skip to content
  • About
  • Contact
  • Contribute
  • My Book
  • Careers
  • Podcast
  • Transcripts
  • Speaking
KevinMD
  • All
  • Physician
  • Burnout
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • All
  • Physician
  • Burnout
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
    • All
    • Physician
    • Burnout
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • About
    • Contact
    • Contribute
    • My Book
    • Careers
    • Podcast
    • Transcripts
    • Speaking
KevinMD
  • All
  • Physician
  • Burnout
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
    • All
    • Physician
    • Burnout
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • About
    • Contact
    • Contribute
    • My Book
    • Careers
    • Podcast
    • Transcripts
    • Speaking
  • About Kevin Pho, MD, Founder of KevinMD
  • Be heard on social media’s leading physician voice
  • Contact Kevin
  • Custom enhanced author page pricing
  • DMCA Policy
  • Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices
  • KevinMD influencer opportunities
  • Opinion and commentary by KevinMD
  • Physician burnout speakers to keynote your conference
  • Physician Coaching by KevinMD
  • Physician keynote speaker: Kevin Pho, MD
  • Physician Speaking by KevinMD: a boutique speakers bureau
  • Primary care physician in Nashua, NH | Kevin Pho, MD
  • Privacy Policy
  • Recommended services by KevinMD
  • Terms of Use Agreement
  • Thank you for subscribing to KevinMD
  • Thank you for upgrading to the KevinMD enhanced author page
  • Upgrade to the KevinMD enhanced author page

Why direct primary care is thriving in COVID-19

Thomas Rhyne White, MD
Physician
May 21, 2020
Share
Tweet
Share

I grew up a New York Yankees baseball fan in the fifties and sixties. Among the many stars on the Yankees, none became more famous for one-liners and quips than #8, Yogi Berra.

Yogi’s famous reminder, “It ain’t over til it’s over,” seems so fitting today as we await some sort of resolution to the COVID-19 pandemic.

(For any Lenny Kravitz fans, out there, yes, he recorded a song by the same name, and it made the Billboard 100 charts. But history suggests the credit goes to Yogi. Besides, I am not sure if Lenny could handle a fastball.)

Two months ago, I wrote about this novel coronavirus, and how unsure and worried I was about how we would fare, despite my basic optimism. I feared that traditional primary care practices would be greatly challenged. I was hopeful that direct primary care practices (DPC) like mine were well-positioned to care for patients and to weather the financial impact during the pandemic.

One month ago, I followed up with what I hoped would be a “midstream” update, expressing my regret that so many of my concerns had been confirmed. The virus was more contagious than thought. We, as a country, were not ready. Proven treatments, much less efficacious vaccines, were not emerging. Our health care system, particularly primary care practices which already overly-dependent on third-party payors and a “heads thru the door” formula, was scrambling to meet the challenges of this virus and the consequences of “sheltering at home” telemedicine, previously criticized as less than “good medicine,” was being hurriedly embraced by systems, physicians, and even payors as a strategy to continue to provide care and salvage lost revenues, however inadequate the payments and however unprepared practices were.

I also reported, hopefully with the proper tone, that my practice in North Carolina and the many DPC practices across the country with which I was familiar were faring well. Our patients were continuing to receive care and were very appreciative of the access and ease of communication afforded by the DPC model.

Now we are in May, and Yogi was correct. It ain’t over. Despite understandable efforts to reopen businesses and get workers back to work, the virus itself has not gone away and shows no signs of going away soon, particularly this winter. We appear to be in for a difficult battle, of the human race against a virus, and the economy against a pandemic.

This feels like a war. I am in awe of those on the front lines. The unselfishness of the many brave nurses, therapists, aides, physicians, cleaning staff, and other hospital workers is truly remarkable. They are indeed heroes.

There has been much suffering and much loss. Lives. Retirements. Livelihoods. Businesses. Industries. And that clearly includes, as I feared, primary care. Practices have lost a lot of money. Practices are closing. Physicians are contemplating leaving medicine, perhaps never to return.

Primary care is in deep trouble. That seems clear.

Is there any reason for hope? I have looked at the so-called “primary care Marshall Plan.” On the surface, it has merit, and does offer some needed changes to primary care. But it does not solve all the ills of traditional primary care today: poor access, inadequate reimbursement, burdening overhead, cumbersome metrics, exhaustive “hoops to jump thru,” lack of independence, unpredictability, and financial insecurity. Nor is there any evidence of this Marshall Plan being embraced by payors or employers, certainly no time soon.

So I remain uncertain about this virus, and about the future.

But I do know this. I chose the right path six years ago when I decided to open a DPC practice. My practice was doing well prior to COVID-19, and I was a happier physician. I am confident this will continue. DPC works. During a pandemic, and during so-called normal times.

Just as I am proud of the entire health care community during this pandemic, I am also touched by what I have seen in my own DPC community. Practices continuing to care for the uninsured and the less fortunate. (Note to reader: DPC is not “concierge medicine.”) Practices not charging their patients for a month. Patients being told their membership would not be canceled because of nonpayment, giving them time to get back to work and get a paycheck. Donations being made to good causes in the community. Volunteering in the community. Distributing and even sewing masks. Providing education and being beacons of truth and objectivity, in the midst of so much misinformation and unfounded claims.

DPC works. And it is doable.

We believe DPC offers hope and a path forward for primary care physicians who may be disenchanted or their careers threatened. We think there is an audience of fellow physicians ready to listen, physicians who have previously contemplated DPC and now, unfortunately, are more ready, and physicians who have never heard of DPC. We are eager to see them follow the path we took. We have the resources and energy to assist in many ways.

Yet, we know scaling DPC up will be a challenge. There are many barriers and obstacles. The status quo has much to lose. But primary care is losing, and we think there is a solution.

To close, I will share another “Yogi-ism”: “When you come to a fork in the road, take it.”

Well, we are at that fork.

Follow the status quo, and expect the same results, or take the path less taken, DPC, and return primary care to what it can be and should be.

I know the choice I would make. Again.

Thomas Rhyne White is a family physician.

Image credit: Shutterstock.com

Prev

I'm a physician during a pandemic. Please don't ask me how I’m doing.

May 21, 2020 Kevin 1
…
Next

After you finish reading articles on the internet, I will be here to treat you

May 21, 2020 Kevin 0
…

Tagged as: COVID-19, Infectious Disease, Primary Care

< Previous Post
I'm a physician during a pandemic. Please don't ask me how I’m doing.
Next Post >
After you finish reading articles on the internet, I will be here to treat you

ADVERTISEMENT

More by Thomas Rhyne White, MD

  • Another lesson learned: This is what gratitude looks like

    Thomas Rhyne White, MD

Related Posts

  • COVID-19 proved that diverse voices make health care better

    Naprisha Taylor
  • Direct primary care is an answer to volume-based insurance reimbursement models

    Troy A. Burns, MD
  • Direct primary care: Great for some doctors, but challenging for patients

    Ken Terry
  • Forget what you’ve heard. Direct primary care is here to stay.

    Trevin Cardon
  • Can direct primary care save us from the tapeworms of insurance?

    Niran S. Al-Agba, MD
  • Primary Care First: CMS develops a value-based primary care program for independent practices

    Robert Colton, MD

More in Physician

  • The attention economy is starving public health

    Paul Dranichnikov, MD, PhD
  • Physician burnout is not the whole diagnosis

    Gus W. Krucke, MD
  • Physician advocacy can close the gap between appointments

    Samantha Jackson Dilts, MD
  • Medical hierarchy is silencing young doctors who want to write

    Dr. Buga Charles George Kenyi
  • Why military patients carry pain a chart can’t explain

    Ann Lebeck, MD
  • Leaving medicine is a translation problem, not a loss

    Shveta Gupta, MD, MBA
  • Most Popular

  • Past Week

    • The MCAT requirement persists as a norm, not as a tool

      Aniruth Ananthanarayanan | Medical Education
    • DEA fear is reshaping how doctors prescribe

      Ronald L. Lindsay, MD | Physician
    • The double standard at the heart of chronic pain treatment

      Joshua Saylor | Conditions and Diseases
    • Your sinus infection may not be an infection

      Franklyn R. Gergits, DO, MBA | Conditions and Diseases
    • Why scientific medicine alone is not making us healthier

      Narinder Singh Parhar, MD | Physician
    • 20 years inside a Medicare Advantage insurer, and who actually pays [PODCAST]

      The Podcast by KevinMD | Podcast
  • Past 6 Months

    • Primary care crisis requires new training and skills

      Justin Oldfield, MD | Physician
    • The MCAT requirement persists as a norm, not as a tool

      Aniruth Ananthanarayanan | Medical Education
    • Polycystic ovary syndrome is more than ovarian

      Oluyemisi Famuyiwa, MD | Conditions and Diseases
    • DEA fear is reshaping how doctors prescribe

      Ronald L. Lindsay, MD | Physician
    • Physician retirement is a myth for the ripening doctor

      Farid Sabet-Sharghi, MD | Physician
    • Primary care access is the real problem, not the system

      Payam Zamani, MD | Physician
  • Recent Posts

    • 20 years inside a Medicare Advantage insurer, and who actually pays [PODCAST]

      The Podcast by KevinMD | Podcast
    • Fear of cancer recurrence is a human response, not a flaw

      Jae L. Ross, PsyD | Conditions and Diseases
    • The attention economy is starving public health

      Paul Dranichnikov, MD, PhD | Physician
    • Mental health ghost networks are badly hurting patients

      Steve Cohen, JD | Conditions and Diseases
    • 3 changes physicians on social media need from institutions

      Trisha Majumdar | Social Media in Medicine
    • Why your overhead percentage is the wrong benchmark

      GetPracticeHelp | Physician Finance

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

View 5 Comments >

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

  • Most Popular

  • Past Week

    • The MCAT requirement persists as a norm, not as a tool

      Aniruth Ananthanarayanan | Medical Education
    • DEA fear is reshaping how doctors prescribe

      Ronald L. Lindsay, MD | Physician
    • The double standard at the heart of chronic pain treatment

      Joshua Saylor | Conditions and Diseases
    • Your sinus infection may not be an infection

      Franklyn R. Gergits, DO, MBA | Conditions and Diseases
    • Why scientific medicine alone is not making us healthier

      Narinder Singh Parhar, MD | Physician
    • 20 years inside a Medicare Advantage insurer, and who actually pays [PODCAST]

      The Podcast by KevinMD | Podcast
  • Past 6 Months

    • Primary care crisis requires new training and skills

      Justin Oldfield, MD | Physician
    • The MCAT requirement persists as a norm, not as a tool

      Aniruth Ananthanarayanan | Medical Education
    • Polycystic ovary syndrome is more than ovarian

      Oluyemisi Famuyiwa, MD | Conditions and Diseases
    • DEA fear is reshaping how doctors prescribe

      Ronald L. Lindsay, MD | Physician
    • Physician retirement is a myth for the ripening doctor

      Farid Sabet-Sharghi, MD | Physician
    • Primary care access is the real problem, not the system

      Payam Zamani, MD | Physician
  • Recent Posts

    • 20 years inside a Medicare Advantage insurer, and who actually pays [PODCAST]

      The Podcast by KevinMD | Podcast
    • Fear of cancer recurrence is a human response, not a flaw

      Jae L. Ross, PsyD | Conditions and Diseases
    • The attention economy is starving public health

      Paul Dranichnikov, MD, PhD | Physician
    • Mental health ghost networks are badly hurting patients

      Steve Cohen, JD | Conditions and Diseases
    • 3 changes physicians on social media need from institutions

      Trisha Majumdar | Social Media in Medicine
    • Why your overhead percentage is the wrong benchmark

      GetPracticeHelp | Physician Finance

MedPage Today Professional

An Everyday Health Property Medpage Today

Copyright © 2026 KevinMD.com | Powered by Astra WordPress Theme

  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

Why direct primary care is thriving in COVID-19
5 comments

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...