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Why scale of effort matters more than ego in health care

Ronald L. Lindsay, MD
Physician
February 4, 2026
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The inventor of the Post-it note deserves a medal. Not for convenience, but for clarity. In my practice, those little squares became tactical weapons, bright flags of truth in a sea of institutional delusion. My mother once told Kathy, before our wedding, never to touch the scraps of paper I left everywhere. She understood that my visual memory depended on those markers. Each Post-it was a breadcrumb, a map, a ledger of what mattered. Later, in the clinic, they became something more: a gospel of scale.

I remember the QA/QI person’s face in Jacksonville when they saw a thick federal grant RFP bristling with Post-its. Lines highlighted, margins notated, stickers jutting out like battle standards. Each one marked a reason why the owner was delusional to think a small clinic could apply for something designed for Kaiser or Harvard Community Health Plan. It wasn’t just annotation; it was indictment. The owner sent other RFPs that were equally out of his league. He was a powerful man in the UAE, flying first class on Emirates while the QA/QI person was left in coach. Couldn’t the UAE pony up a thousand dollars for an upgrade to premium economy or business class? But that’s how they handle women there. And yet, he was only a small-time operator in the 10th largest city in America. He never admitted mistakes (even in the midst of a major malpractice suit) always blaming others for his bankruptcies and failures. Sounds familiar, doesn’t it?

The Post-its told the story: Scale of effort matters. A small clinic cannot carry the load of a national system, no matter how many UAE funds prop up an ego. The gospel was simple: Ambition without capacity is arrogance, and arrogance without accountability is failure. I retired essentially at 59. Not because I had the highest wages or the deepest pockets, but because I understood scale. A small clinic cannot carry the load of Kaiser, and a pediatrician with modest pay cannot pretend to match Wall Street. But clarity, discipline, and preparation carried me further than ego ever could. The Post-its told the truth in the clinic, and they told the truth in my ledger. Each square was a reminder: Know your scale, respect your limits, and plan accordingly. That’s how I walked away early, not in defeat, but in redeployment.

The reason I retired was because I was tired of being used and watching others take credit for my work. I was the one who secured the fellowship program’s renewal, not the fellowship director or the clinic chief. And neither had my back when I began to doubt the veracity of ABA providers and their insurance-based enablers. Their empire rests on “evidence-based” claims, yet has anyone ever seen a peer-reviewed study of ABA published outside their own captive journal? The silence was deafening. When I raised those doubts, I was left on an island. My only ally was a senator dying of cancer, who understood the stakes but could not carry the fight alone. The rest of the coalition evaporated, unwilling to challenge the insurance-driven machinery. That isolation taught me the hardest lesson: Clarity often comes at the cost of companionship. But the Post-its never abandoned me. They remained, square by square, reminding me that truth is still truth even when you stand alone.

At Madigan Army Medical Center, I presented a full white paper setting personnel requirements for the Center for Autism Resources, Education and Services (CARES). I mapped the process from diagnosis to CARES to TRICARE, showing how families could move through the system with clarity instead of confusion. Even after I was excluded from the process, the head nurse handed me the blueprints. I made changes, stripped away the “military-speak,” and translated them into clear, actionable goals. That’s what Post-its had trained me to do: Cut through jargon, flag the truth, and stage a process that worked. Even outside the clinic, Post-its followed me. They marked coalition memos, travel itineraries, even the genealogy notes that traced Flemish-Norman roots back to Virginia soil. They were everywhere, little squares of order in a world that thrives on chaos. Administrators inflated their reach, mistaking ego for infrastructure. The Post-its cut through that illusion, reminding me that scale of effort (not scale of ego) defines what is possible.

The Red Sharpie from Hell was my scalpel, cutting through falsehood with blunt force. The Post-its were my gospel, mapping truth with quiet precision. Together they formed my editorial arsenal: one tool to confront, another to prepare. And in the end, it was the smallest square of paper that carried me from pediatrics to legacy, proving that clarity endures long after the ink fades.

Ronald L. Lindsay is a developmental-behavioral pediatrician.

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