OTC Lipitor? Why Pfizer made the right decision for the wrong reason.
There were several news stories recently that reported that Pfizer had abandoned its efforts to have its Lipitor brand of atorvastatin made available over the counter (OTC), without a prescription. I was never a big fan of OTC statins, but I was struck by the reason that Pfizer put out:
The study did not meet its primary objectives of demonstrating patient compliance with the direction to check their low-density lipoprotein cholesterol …
OTC Lipitor? Why Pfizer made the right decision for the wrong reason.
































