Pharmaceutical advertising ethics: Why TV drug ads mislead patients
Previously, I wrote about the patient’s responsibility to gain knowledge about their condition and treatments, and how this is not always easy to do. This is increasingly important, however, as clinicians have decreased time with patients for reasons often beyond their control.
This need for knowledge applies not only to medical visits, but also to advertisements for nostrums (e.g., Neuriva) and for legitimate drugs. Both create enticing visions on TV and …
Pharmaceutical advertising ethics: Why TV drug ads mislead patients
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