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Marita McCahill, MBA

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Marita McCahill is a health care consultant.

The top 3 factors influencing how patients choose your health care practice

Marita McCahill, MBA
Physician Finance
February 14, 2024

When building your practice, knowing what factors influence how patients find you and ultimately choose to be treated by you is critical. As a health care provider, you focus on treating patients and providing the best care possible. The business side of health care may be of less interest to you. However, to effectively grow your practice, it’s essential to know how new patients find you and why they chose …

Read more…

The top 3 factors influencing how patients choose your health care practice

Practice permanently closed: How to avoid this costly mistake

Marita McCahill, MBA
Health Technology
January 23, 2024

Imagine a patient searches online for you only to discover your online business listing says your practice is permanently closed.

This recently happened to a well-respected, mid-career surgical oncologist with a loyal patient base. Opting for a new role, he joined a hospital an hour from his previous workplace. Unfortunately, his former employer managed his online business listing, marked his practice permanently closed, and offered no forwarding contact information. This made …

Read more…

Practice permanently closed: How to avoid this costly mistake

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