It’s time to support performance measurement in health care
I practiced surgery for many years in a very large hospital. In the 1980s, the marketing department launched a campaign with the tagline, “A Leader in World Medicine.” About the same time, two of my colleagues created the Hernia Institute, sensing gold in them them groins. They placed ads in the sports pages of our local newspaper, right next to those of the topless clubs.
These initiatives had two things in …