TV executives, for one:
I do know of some people, however, whose lives would be gravely endangered if DTC advertising were restricted or limited: TV executives. It is no secret that the networks have come to depend very heavily on pharmaceutical ad dollars, particularly the evening news broadcasts. I remember seeing a list not long ago of the top ten advertisers on the three big networks’ nightly newscasts. Twenty-nine out of the thirty advertisers were pharmaceuticals; the 30th was for an affordable car — I think it was a Hyundai.
