Economic and commercial impact of DTC advertising
Part 2 of a series. Please read part 1, DTC advertising, and its history with the FDA.
In the first installment, we looked at the history behind consumer advertising of prescription drugs. We also explored the concept of commercial free speech and why this form of advertising is legal. To fully appreciate the controversy about direct-to-consumer (DTC) advertising, we must now examine the commercial effects of these ad campaigns. …
Economic and commercial impact of DTC advertising

















