Skip to content
  • About
  • Contact
  • Contribute
  • Book
  • Careers
  • Podcast
  • Recommended
  • Speaking
KevinMD
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking
KevinMD
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking
  • About KevinMD | Kevin Pho, MD
  • Be heard on social media’s leading physician voice
  • Contact Kevin
  • Discounted enhanced author page
  • DMCA Policy
  • Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices
  • Group vs. individual disability insurance for doctors: pros and cons
  • KevinMD influencer opportunities
  • Opinion and commentary by KevinMD
  • Physician burnout speakers to keynote your conference
  • Physician Coaching by KevinMD
  • Physician keynote speaker: Kevin Pho, MD
  • Physician Speaking by KevinMD: a boutique speakers bureau
  • Primary care physician in Nashua, NH | Doctor accepting new patients
  • Privacy Policy
  • Recommended services by KevinMD
  • Terms of Use Agreement
  • Thank you for subscribing to KevinMD
  • Thank you for upgrading to the KevinMD enhanced author page
  • The biggest mistake doctors make when purchasing disability insurance
  • The doctor’s guide to disability insurance: short-term vs. long-term
  • The KevinMD ToolKit
  • Upgrade to the KevinMD enhanced author page
  • Why own-occupation disability insurance is a must for doctors

ACP: Practicing high value care and overcoming patients’ concerns

Yul Ejnes, MD
Physician
November 13, 2013
Share
Tweet
Share

acp-logoA guest column by the American College of Physicians, exclusive to KevinMD.com.

In earlier columns I wrote about two initiatives to promote physicians providing the best possible care by reducing or eliminating the use of tests or treatments that have little or no value to patients. They are ACP’s High Value Care and ABIM Foundation’s Choosing Wisely. I also wrote about some of the barriers to putting the two programs’ recommendations into practice, specifically how physicians and other providers can get in the way. This month I will discuss additional challenges to doing what I believe is the right thing for our patients.

I’ve been trying to practice effective care for years, even before these initiatives put the spotlight on overuse and misuse of interventions. But it hasn’t been easy. Of all of the obstacles, the biggest one is lack of time. High value care is not just about stopping things that we’ve been doing for years; it is also about starting to do things that we haven’t been doing. However, there does seem to be more of the former than the latter. Explaining why I’m no longer ordering something seems to take longer than explaining why I am starting to order something, especially if it is a test or treatment that was once considered routine or that other physicians are still doing.

Not only do I have to spend time explaining that it isn’t necessary, but also why it was necessary before and why a spouse or friend is still getting it. The fact that our society is biased towards “more is better” makes it even more challenging to discuss this in a limited amount of time. (One exception seems to be when the procedure in question has a high out-of-pocket expense or is very uncomfortable — that discussion is easier).

The patient’s degree of health literacy and level of education can make these discussions even more difficult. Explaining the difference between correlation and causation, the effects of prevalence, sensitivity, and specificity on the usefulness of a test, or the harms of overtesting in just a few minutes is hard work. Even highly-educated persons struggle with many of these concepts. Moreover, not only must I deal with what patients do not know, but also with what they think they know, since whatever I say is vetted against their experiences, the wisdom of “Dr. Google,” general media health “experts,” and anyone else who thinks that they can offer a medical opinion.

One challenge that I did not expect and find somewhat disheartening is a high level of cynicism. One of the more ridiculous responses to my efforts to provide high value care that I’ve heard is that it is all because of “Obamacare.” I find that especially ludicrous given that the principles behind “High Value Care” and “Choosing Wisely” are not new. I was taught them in the mid-1980s when I was a medical student (and no one back then had ever heard of Barack Obama). Patients blame insurance companies from time to time during these discussions, and a few have questioned whether I have an ulterior motive (which I address by pointing out that under the current system, many of my recommendations actually cost me money, since I’m part owner of my group’s lab and imaging center and would benefit from more testing, not less).

How does a physician or other health care provider overcome these obstacles to practicing high value care? Understanding and anticipating the barriers is helpful, of course. For many of the recommendations, professional societies or medical journals have patient information materials. Consumer Reports also has a collection of High Value Care and Choosing Wisely resources, which are not only easy to understand but add the credibility of a non-medical authority to the discussion.

Rehearsing “talking points” is also helpful, but these have to be tailored to the level of health literacy, education, and cynicism of each patient. Building strong relationships with patients so they trust that you are acting in their best interest is important for many reasons and facilitates these discussions on what are (and are not) appropriate tests and treatments.

I believe that having more time to discuss testing and treatment with patients would support this effort more than anything else. That is easier said than done. By delegating to others such as medical assistants or nurses some of the tasks that the physician used to do, team-based care frees up a few minutes in a visit that can be used to discuss these issues. However, that alone is not enough. New payment systems that value time spent with patients rather than the number of patients per day will move us closer to our goal.

Yul Ejnes is an internal medicine physician and a past chair, board of regents, American College of Physicians. His statements do not necessarily reflect official policies of ACP.

Prev

The outrageous ER markup for a tetanus shot

November 13, 2013 Kevin 11
…
Next

Video review of surgeons: Can the logistical issues be overcome?

November 13, 2013 Kevin 11
…

Tagged as: Primary Care

< Previous Post
The outrageous ER markup for a tetanus shot
Next Post >
Video review of surgeons: Can the logistical issues be overcome?

ADVERTISEMENT

More by Yul Ejnes, MD

  • Different perspectives but the same goal: providing the best possible care to patients

    Yul Ejnes, MD
  • Rising premiums, high deductibles, and gaps in coverage before the ACA

    Yul Ejnes, MD
  • Improving physician satisfaction by eliminating unnecessary practice burdens

    Yul Ejnes, MD

More in Physician

  • Why a chief wellness officer hid her medication use for 13 years

    Michael F. Myers, MD
  • Physician patient advocacy: Fighting insurance denials effectively

    Neil Baum, MD
  • Health care’s Upside Down: Addressing systemic dysfunction and burnout

    Ganesh Asaithambi, MD, MBA
  • In the age of AI, what makes a physician REAL?

    Harvey Castro, MD, MBA
  • The cost of clinician absence in the boardroom: a 30-year perspective

    Christopher Mastino, MD
  • My wife wants me to retire

    Sandy Brown, MD
  • Most Popular

  • Past Week

    • Sabbaticals provide a critical lifeline for sustainable medical careers [PODCAST]

      The Podcast by KevinMD | Podcast
    • Why Medicare must cover atrial fibrillation screening to prevent strokes

      Radhesh K. Gupta | Conditions
    • Teaching joy transforms the future of medical practice [PODCAST]

      The Podcast by KevinMD | Podcast
    • Community ownership transforms the broken health care system [PODCAST]

      The Podcast by KevinMD | Podcast
    • Medical misinformation: Navigating vaccine hesitancy with empathy

      Christine J. Ko, MD | Physician
    • Remote nursing for burnout: How changing environments saved my career

      Michele Abbott, RN | Conditions
  • Past 6 Months

    • What is the minority tax in medicine?

      Tharini Nagarkar and Maranda C. Ward, EdD, MPH | Education
    • Why the U.S. health care system is failing patients and physicians

      John C. Hagan III, MD | Policy
    • Alex Pretti: a physician’s open letter defending his legacy

      Mousson Berrouet, DO | Physician
    • Health care as a human right vs. commodity: Resolving the paradox

      Timothy Lesaca, MD | Physician
    • Why voicemail in outpatient care is failing patients and staff

      Dan Ouellet | Tech
    • ADHD and cannabis use: Navigating the diagnostic challenge

      Farid Sabet-Sharghi, MD | Conditions
  • Recent Posts

    • Community ownership transforms the broken health care system [PODCAST]

      The Podcast by KevinMD | Podcast
    • Mobile wound care in 2026: Navigating regulatory pressures

      John F. Curtis IV, MD | Conditions
    • Why smaller hospitals may be faster for cancer diagnosis

      Gerald Kuo | Conditions
    • Missed diagnosis visceral leishmaniasis: a tragedy of note bloat

      Arthur Lazarus, MD, MBA | Conditions
    • Mifepristone restrictions: How bans force patients into riskier care

      John Finnie-Maloney | Conditions
    • Pediatric care in Ghana: Addressing malnutrition and sickle cell disease

      Benedicta Yayra Adu-Parku | Conditions

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

View 2 Comments >

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

ADVERTISEMENT

  • Most Popular

  • Past Week

    • Sabbaticals provide a critical lifeline for sustainable medical careers [PODCAST]

      The Podcast by KevinMD | Podcast
    • Why Medicare must cover atrial fibrillation screening to prevent strokes

      Radhesh K. Gupta | Conditions
    • Teaching joy transforms the future of medical practice [PODCAST]

      The Podcast by KevinMD | Podcast
    • Community ownership transforms the broken health care system [PODCAST]

      The Podcast by KevinMD | Podcast
    • Medical misinformation: Navigating vaccine hesitancy with empathy

      Christine J. Ko, MD | Physician
    • Remote nursing for burnout: How changing environments saved my career

      Michele Abbott, RN | Conditions
  • Past 6 Months

    • What is the minority tax in medicine?

      Tharini Nagarkar and Maranda C. Ward, EdD, MPH | Education
    • Why the U.S. health care system is failing patients and physicians

      John C. Hagan III, MD | Policy
    • Alex Pretti: a physician’s open letter defending his legacy

      Mousson Berrouet, DO | Physician
    • Health care as a human right vs. commodity: Resolving the paradox

      Timothy Lesaca, MD | Physician
    • Why voicemail in outpatient care is failing patients and staff

      Dan Ouellet | Tech
    • ADHD and cannabis use: Navigating the diagnostic challenge

      Farid Sabet-Sharghi, MD | Conditions
  • Recent Posts

    • Community ownership transforms the broken health care system [PODCAST]

      The Podcast by KevinMD | Podcast
    • Mobile wound care in 2026: Navigating regulatory pressures

      John F. Curtis IV, MD | Conditions
    • Why smaller hospitals may be faster for cancer diagnosis

      Gerald Kuo | Conditions
    • Missed diagnosis visceral leishmaniasis: a tragedy of note bloat

      Arthur Lazarus, MD, MBA | Conditions
    • Mifepristone restrictions: How bans force patients into riskier care

      John Finnie-Maloney | Conditions
    • Pediatric care in Ghana: Addressing malnutrition and sickle cell disease

      Benedicta Yayra Adu-Parku | Conditions

MedPage Today Professional

An Everyday Health Property Medpage Today

Copyright © 2026 KevinMD.com | Powered by Astra WordPress Theme

  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

ACP: Practicing high value care and overcoming patients’ concerns
2 comments

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...