Skip to content
  • About
  • Contact
  • Contribute
  • Book
  • Careers
  • Podcast
  • Recommended
  • Speaking
KevinMD
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking
KevinMD
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking
  • About KevinMD | Kevin Pho, MD
  • Be heard on social media’s leading physician voice
  • Contact Kevin
  • Discounted enhanced author page
  • DMCA Policy
  • Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices
  • Group vs. individual disability insurance for doctors: pros and cons
  • KevinMD influencer opportunities
  • Opinion and commentary by KevinMD
  • Physician burnout speakers to keynote your conference
  • Physician Coaching by KevinMD
  • Physician keynote speaker: Kevin Pho, MD
  • Physician Speaking by KevinMD: a boutique speakers bureau
  • Primary care physician in Nashua, NH | Kevin Pho, MD
  • Privacy Policy
  • Recommended services by KevinMD
  • Terms of Use Agreement
  • Thank you for subscribing to KevinMD
  • Thank you for upgrading to the KevinMD enhanced author page
  • The biggest mistake doctors make when purchasing disability insurance
  • The doctor’s guide to disability insurance: short-term vs. long-term
  • The KevinMD ToolKit
  • Upgrade to the KevinMD enhanced author page
  • Why own-occupation disability insurance is a must for doctors

Emergency physicians are slaves to highway billboards

Sandra Scott Simons, MD
Physician
March 1, 2017
Share
Tweet
Share

“Mom, that’s a little unreasonable,” piped up my 9-year-old from the backseat as we drove by an ER billboard that prominently displayed an average wait time of four minutes. “That would be stressful, seeing everyone that fast.” Even my kids understand how absurd some of today’s time metrics are. “Hospitals probably make more money showing shorter wait times on a billboard because people want to go there because it’s faster,” he concluded. Out of the mouths of babes.

EPs are never more stressed about time than when we’re in the ED, where every move is timed, tracked, and reported to the guys in suits to make us move even faster (as if we are sitting around eating bonbons). Each time we meet their time metric for door-to-physician greet, they lower it again.

For the full article, please visit Emergency Medicine News.

Sandra Scott Simons is an emergency physician.  This article originally appeared in Emergency Medicine News.

Image credit: Shutterstock.com

Prev

The medical profession has a bad reputation. Here's why.

March 1, 2017 Kevin 18
…
Next

We must remember to humanize our patients

March 1, 2017 Kevin 1
…

Tagged as: Emergency Medicine

< Previous Post
The medical profession has a bad reputation. Here's why.
Next Post >
We must remember to humanize our patients

ADVERTISEMENT

More by Sandra Scott Simons, MD

  • A physician returns to work after 5 months off. Here’s what she learned.

    Sandra Scott Simons, MD
  • A physician unplugs for a week. You should, too.

    Sandra Scott Simons, MD
  • The practice of emergency medicine is a team sport

    Sandra Scott Simons, MD

Related Posts

  • Violence in the emergency department puts patients and physicians at risk

    Vidor E. Friedman, MD
  • Are patients using social media to attack physicians?

    David R. Stukus, MD
  • The risk physicians take when going on social media

    Anonymous
  • Beware of pseudoscience: The desperate need for physicians on social media

    Valerie A. Jones, MD
  • When physicians are cyberbullied: an interview with ZDoggMD

    Monique Tello, MD
  • Denying payment for emergency care: a physician defends insurers

    Michael Kirsch, MD

More in Physician

  • Physician neutrality: a beacon of ethics in a divided world

    Farid Sabet-Sharghi, MD
  • Pharmaceutical advertising dangers: Why drug ads hurt patients

    George Issa, MD
  • How to handle clinical disagreement with patients

    Muhamad Aly Rifai, MD
  • The quiet paradox of physician mental health and medication

    Timothy Lesaca, MD
  • A celebrity patient and the core of patient confidentiality

    Francisco M. Torres, MD
  • The Mamba Mentality of an immigrant physician’s journey

    Joshua Salabei, MD, PhD
  • Most Popular

  • Past Week

    • The Blanket Sign: Recognizing difficult patient encounters in the ER

      George Issa, MD | Physician
    • How board certification fuels the physician shortage crisis

      Brian Hudes, MD | Physician
    • The future of U.S. medicine: 10 health care trends in 2026

      Richard E. Anderson, MD & The Doctors Company | Physician
    • The passion vine: a lesson on restraint in medicine and life

      Rao M. Uppu, PhD | Conditions
    • The future of employer-aligned DPC and physician autonomy

      Dana Y. Lujan, MBA | Policy
    • American health care policy reform: Why we need a bipartisan commission

      Steve Cohen, JD | Policy
  • Past 6 Months

    • Missed diagnosis visceral leishmaniasis: a tragedy of note bloat

      Arthur Lazarus, MD, MBA | Conditions
    • From Singapore to Canada: a blueprint for primary care transformation

      Ivy Oandasan, MD | Policy
    • The American Board of Internal Medicine maintenance of certification lawsuit: What physicians need to know

      Brian Hudes, MD | Physician
    • Sabbaticals provide a critical lifeline for sustainable medical careers [PODCAST]

      The Podcast by KevinMD | Podcast
    • Menstrual health in medicine: Addressing the gender gap in care

      Cynthia Kumaran | Conditions
    • Teaching joy transforms the future of medical practice [PODCAST]

      The Podcast by KevinMD | Podcast
  • Recent Posts

    • AI redefines the physician’s role by reducing cognitive overload [PODCAST]

      The Podcast by KevinMD | Podcast
    • Physician neutrality: a beacon of ethics in a divided world

      Farid Sabet-Sharghi, MD | Physician
    • Pharmaceutical advertising dangers: Why drug ads hurt patients

      George Issa, MD | Physician
    • How to handle clinical disagreement with patients

      Muhamad Aly Rifai, MD | Physician
    • The economic shift from fee-for-service to direct primary care

      Dana Y. Lujan, MBA | Policy
    • The quiet paradox of physician mental health and medication

      Timothy Lesaca, MD | Physician

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

View 2 Comments >

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

  • Most Popular

  • Past Week

    • The Blanket Sign: Recognizing difficult patient encounters in the ER

      George Issa, MD | Physician
    • How board certification fuels the physician shortage crisis

      Brian Hudes, MD | Physician
    • The future of U.S. medicine: 10 health care trends in 2026

      Richard E. Anderson, MD & The Doctors Company | Physician
    • The passion vine: a lesson on restraint in medicine and life

      Rao M. Uppu, PhD | Conditions
    • The future of employer-aligned DPC and physician autonomy

      Dana Y. Lujan, MBA | Policy
    • American health care policy reform: Why we need a bipartisan commission

      Steve Cohen, JD | Policy
  • Past 6 Months

    • Missed diagnosis visceral leishmaniasis: a tragedy of note bloat

      Arthur Lazarus, MD, MBA | Conditions
    • From Singapore to Canada: a blueprint for primary care transformation

      Ivy Oandasan, MD | Policy
    • The American Board of Internal Medicine maintenance of certification lawsuit: What physicians need to know

      Brian Hudes, MD | Physician
    • Sabbaticals provide a critical lifeline for sustainable medical careers [PODCAST]

      The Podcast by KevinMD | Podcast
    • Menstrual health in medicine: Addressing the gender gap in care

      Cynthia Kumaran | Conditions
    • Teaching joy transforms the future of medical practice [PODCAST]

      The Podcast by KevinMD | Podcast
  • Recent Posts

    • AI redefines the physician’s role by reducing cognitive overload [PODCAST]

      The Podcast by KevinMD | Podcast
    • Physician neutrality: a beacon of ethics in a divided world

      Farid Sabet-Sharghi, MD | Physician
    • Pharmaceutical advertising dangers: Why drug ads hurt patients

      George Issa, MD | Physician
    • How to handle clinical disagreement with patients

      Muhamad Aly Rifai, MD | Physician
    • The economic shift from fee-for-service to direct primary care

      Dana Y. Lujan, MBA | Policy
    • The quiet paradox of physician mental health and medication

      Timothy Lesaca, MD | Physician

MedPage Today Professional

An Everyday Health Property Medpage Today

Copyright © 2026 KevinMD.com | Powered by Astra WordPress Theme

  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

Emergency physicians are slaves to highway billboards
2 comments

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...