Skip to content
  • About
  • Contact
  • Contribute
  • Book
  • Careers
  • Podcast
  • Recommended
  • Speaking
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking

Physicians are low-hanging fruit. Here’s why.

Michael Breen, MD
Physician
May 22, 2017
Share
Tweet
Share

When my children were growing up, I advised them, “Don’t choose any profession in which your worth is determined by knowing a body of information or using algorithmic thinking. If you do that, you’re toast.”

”Toast” because monopolies on information have been supplanted by the internet, and algorithmic thinking replaced by computers and artificial intelligence. Incredibly, this seismic shift in what society values has occurred in just a single generation.

And that’s put a generation of physicians into in a terrible bind.

An MD/MBA friend who’s now a consultant put it this way. “Michael,” he asked me, “ten years from now who do you think is more likely to have a job? The doctor…or the doctor’s receptionist?”

His point is that the receptionist’s skills can’t be replaced by technology (yet). That person has to smile warmly, put you at ease and politely but pointedly ask you for your co-payment or overdue bill. We medical types often minimize such “people” skills as commonplace, unearned and of little value, perhaps because we too often lack them.

What’s more, we dislike asking people directly for money. We gratefully relegated that role to hospitals and insurers who ultimately used that power to relegate us to employees.

I mention all this because in recent months technology’s onslaught on physicians seems to have become even more dizzying.

Consider the following:

First, the threat to medicine’s image specialists: radiologists, dermatologists and pathologists. This April, Google announced their AI algorithms outperformed experienced pathologists at identifying slides with malignant breast cancers. In March, Zurich researchers revealed their software outperformed radiologists in evaluating routine mammograms. Finally, a Stanford AI program beat pathologists in differentiating cancerous from harmless moles.
In each case, researchers and jubilant investors carefully added these programs would ultimately “complement” rather than replace their human counterparts. Right.

Another endangered specialty: psychiatry. (A specialty already teetering: the average age of psychiatrists is sixty.) A Boston company, SilverCloud, has developed a software program that allows therapists to treat up to six times as many patients. Depressed patients interact with the program several times a week. The digital “therapist” asks about their symptoms and, if appropriate, treats the patient with cognitive behavioral therapy interventions.

The upshot is therapists don’t waste session time collecting data, patients see their therapists less often, and long-term results equal traditional therapy. Similar programs are being designed for bipolar illness, anxiety and other common disorders.

Primary care practitioners face their own challenges. As I’ve noted before, their patients are migrating to nurse practitioners. The NEJM claims NPs can handle 50 to 70 percent of primary care visits as effectively as PCPs. (This is especially true as treadmill-running PCPs increasingly play the less nuanced role of “routers” to various specialists.)

I could keep going: orthopedic surgeons face stem cell and other less invasive therapies, colonoscopists will ultimately be displaced by “camera pills,” routine primary care visits for allergies, cholesterols, strep throats, UTIs and thyroid levels will be done with new home testing kits.

Will such developments entirely replace physicians? Of course not. As I told my consulting friend, “No robot’s about to do surgery on me anytime soon.”

ADVERTISEMENT

We’ll always need physicians, but progressively less of them. And the laws of supply and demand will tighten the stranglehold business has on physicians.

As society replaces humans with technology, those whose financial worth depends on “soft skills” have a temporary reprieve. But physicians are low-hanging fruit.

Michael Breen is a physician who now heads a marketing firm.  He can be reached at Dr. Michael Breen Associates.

Image credit: Shutterstock.com

Prev

5 ways to tell if a practice has integrity

May 22, 2017 Kevin 0
…
Next

How are we supposed to deal with death?

May 22, 2017 Kevin 0
…

Tagged as: Primary Care

Post navigation

< Previous Post
5 ways to tell if a practice has integrity
Next Post >
How are we supposed to deal with death?

ADVERTISEMENT

More by Michael Breen, MD

  • The striking parallels between doctors and journalists

    Michael Breen, MD
  • Advice for PCPs from Gene Siskel

    Michael Breen, MD
  • Where will disrupted primary care physicians go?

    Michael Breen, MD

Related Posts

  • Are patients using social media to attack physicians?

    David R. Stukus, MD
  • The risk physicians take when going on social media

    Anonymous
  • Beware of pseudoscience: The desperate need for physicians on social media

    Valerie A. Jones, MD
  • When physicians are cyberbullied: an interview with ZDoggMD

    Monique Tello, MD
  • Surprising and unlikely rewards of social media engagement by physicians

    Lisa Chan, MD
  • Physicians who don’t play the social media game may be left behind

    Xrayvsn, MD

More in Physician

  • When cancer costs too much: Why financial toxicity deserves a place in clinical conversations

    Yousuf Zafar, MD
  • The hidden rewards of a primary care career

    Jerina Gani, MD, MPH
  • Why doctors regret specialty choices in their 30s

    Jeremiah J. Whittington, MD
  • 10 hard truths about practicing medicine they don’t teach in school

    Steven Goldsmith, MD
  • How I learned to love my unique name as a doctor

    Zoran Naumovski, MD
  • What Beauty and the Beast taught me about risk

    Jayson Greenberg, MD
  • Most Popular

  • Past Week

    • Why doctors must fight for a just health care system

      Alankrita Olson, MD, MPH & Ashley Duhon, MD & Toby Terwilliger, MD | Policy
    • The human case for preserving the nipple after mastectomy

      Thomas Amburn, MD | Conditions
    • Nuclear verdicts and rising costs: How inflation is reshaping medical malpractice claims

      Robert E. White, Jr. & The Doctors Company | Policy
    • IMGs are the future of U.S. primary care

      Adam Brandon Bondoc, MD | Physician
    • Why I left the clinic to lead health care from the inside

      Vandana Maurya, MHA | Conditions
    • How nature is inspiring the future of pain medicine

      Varun Mangal | Conditions
  • Past 6 Months

    • Health equity in Inland Southern California requires urgent action

      Vishruth Nagam | Policy
    • How restrictive opioid policies worsen the crisis

      Kayvan Haddadan, MD | Physician
    • Why primary care needs better dermatology training

      Alex Siauw | Conditions
    • Why pain doctors face unfair scrutiny and harsh penalties in California

      Kayvan Haddadan, MD | Physician
    • How a doctor defied a hurricane to save a life

      Dharam Persaud-Sharma, MD, PhD | Physician
    • What street medicine taught me about healing

      Alina Kang | Education
  • Recent Posts

    • How nature is inspiring the future of pain medicine

      Varun Mangal | Conditions
    • Why doctors must fight for a just health care system

      Alankrita Olson, MD, MPH & Ashley Duhon, MD & Toby Terwilliger, MD | Policy
    • Affordable postpartum hemorrhage solutions every OB/GYN can use worldwide [PODCAST]

      The Podcast by KevinMD | Podcast
    • When cancer costs too much: Why financial toxicity deserves a place in clinical conversations

      Yousuf Zafar, MD | Physician
    • Psychiatrist tests ketogenic diet for mental health benefits

      Zane Kaleem, MD | Conditions
    • The hidden rewards of a primary care career

      Jerina Gani, MD, MPH | Physician

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

View 21 Comments >

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

ADVERTISEMENT

  • Most Popular

  • Past Week

    • Why doctors must fight for a just health care system

      Alankrita Olson, MD, MPH & Ashley Duhon, MD & Toby Terwilliger, MD | Policy
    • The human case for preserving the nipple after mastectomy

      Thomas Amburn, MD | Conditions
    • Nuclear verdicts and rising costs: How inflation is reshaping medical malpractice claims

      Robert E. White, Jr. & The Doctors Company | Policy
    • IMGs are the future of U.S. primary care

      Adam Brandon Bondoc, MD | Physician
    • Why I left the clinic to lead health care from the inside

      Vandana Maurya, MHA | Conditions
    • How nature is inspiring the future of pain medicine

      Varun Mangal | Conditions
  • Past 6 Months

    • Health equity in Inland Southern California requires urgent action

      Vishruth Nagam | Policy
    • How restrictive opioid policies worsen the crisis

      Kayvan Haddadan, MD | Physician
    • Why primary care needs better dermatology training

      Alex Siauw | Conditions
    • Why pain doctors face unfair scrutiny and harsh penalties in California

      Kayvan Haddadan, MD | Physician
    • How a doctor defied a hurricane to save a life

      Dharam Persaud-Sharma, MD, PhD | Physician
    • What street medicine taught me about healing

      Alina Kang | Education
  • Recent Posts

    • How nature is inspiring the future of pain medicine

      Varun Mangal | Conditions
    • Why doctors must fight for a just health care system

      Alankrita Olson, MD, MPH & Ashley Duhon, MD & Toby Terwilliger, MD | Policy
    • Affordable postpartum hemorrhage solutions every OB/GYN can use worldwide [PODCAST]

      The Podcast by KevinMD | Podcast
    • When cancer costs too much: Why financial toxicity deserves a place in clinical conversations

      Yousuf Zafar, MD | Physician
    • Psychiatrist tests ketogenic diet for mental health benefits

      Zane Kaleem, MD | Conditions
    • The hidden rewards of a primary care career

      Jerina Gani, MD, MPH | Physician

MedPage Today Professional

An Everyday Health Property Medpage Today
  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

Physicians are low-hanging fruit. Here’s why.
21 comments

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...