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Social marketing strategies and tactics in hospitals

by Daphne Swancutt

Last year, I was part of a group judging hospital and healthcare organization marketing campaigns for a national awards program.

I left disgruntled. Not because of the experience itself. The coordinators were great; the other judges were thoughtful, thorough and serious about their roles. There was a nice camaraderie.

But the work we were judging was predictable and unmemorable. For me, at the center of “why” were three …

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Social marketing strategies and tactics in hospitals

Hospitals need healthcare flight crews

by John LaBine

What are the root causes of communication inefficiencies in hospitals?  Hovering around any given patient/case are many players, each with a huge variety of demands for his/her time, attention and presence.  And they know there are costs of certain outcomes (medical errors, stress, wasted nurse/physician time, etc.). Each caregiver has his own long list of things to do, places to be, people …

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Hospitals need healthcare flight crews

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