Drug reps know what doctors are prescribing
An excerpt from White Coat, Black Hat.
by Carl Elliott
[Michael] Oldani worked as a rep in the late 1980s and the 1990s, a period when the drug industry was undergoing key transformations. Its ethos was changing from that of the country-club establishment to the aggressive, new-money entrepreneur.
Impressed by the success of AIDS activists in pushing for faster drug approvals, the drug industry increased pressure …
Drug reps know what doctors are prescribing

















