DTC advertising is annoying but should it be banned?
Should the public be shielded from medical information that can mislead it?
Many argue against direct-to-consumer (DTC) advertising, which is omnipresent in print and on the airwaves. Opponents of this practice argue that it promotes the use of expensive medications when patients ask their doctors if the “drug is right for them,” the tag line that appears at the end of every ad. This phrase is the drug company’s limp disclaimer …
DTC advertising is annoying but should it be banned?


















