Why more doctors are choosing direct care over traditional health care
Let’s start with a simple truth: Medicine is hard.
It’s hard for doctors, and it’s hard for patients. The headaches of today’s health care ecosystem—endless paperwork, shrinking appointment times, and the ever-present shadow of insurance approvals—can make it feel like the heart of medicine is slipping away.
Lost in the system
For years, I practiced in the traditional insurance-based model. I loved being a doctor, but I found myself spending more time on …






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