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Daphne Swancutt

Daphne Swancutt is a health care strategist.

Social media

Social marketing strategies and tactics in hospitals

by Daphne Swancutt Last year, I was part of a group judging hospital and healthcare organization marketing campaigns for a national awards program. I left disgruntled. Not because of the experience itself. The coordinators were great; the other judges were…

by Daphne Swancutt

Last year, I was part of a group judging hospital and healthcare organization marketing campaigns for a national awards program.

I left disgruntled. Not because of the experience itself. The coordinators were great; the other judges were thoughtful, thorough and serious about their roles. There was a nice camaraderie.

But the work we were judging was predictable and unmemorable. For me, at the center of “why” were three …

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Social marketing strategies and tactics in hospitals

Physicians

Medical errors that involve handwritten prescriptions

16

by Daphne Swancutt Two people in the United States just died in the last hour. Seventeen more will die in the next 7 to 8 hours. Over a year, that number will accumulate to about 7,000. The reason? Medical errors…

by Daphne Swancutt

Two people in the United States just died in the last hour. Seventeen more will die in the next 7 to 8 hours. Over a year, that number will accumulate to about 7,000.

The reason? Medical errors that include misread or otherwise misinterpreted handwritten prescriptions. Believe it. This means that doctors are being sloppy, pharmacies are making mistakes and people are getting dead.

Even more …

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Medical errors that involve handwritten prescriptions

Patients

How healthcare marketers can connect with patients

6

by Daphne Swancutt Call it a silly, useless curse. I get sucked in to trying to find patterns and connections anywhere I can. Most of them are silly and useless. Occasionally I find ones that actually make some sense, if…

by Daphne Swancutt

Call it a silly, useless curse. I get sucked in to trying to find patterns and connections anywhere I can. Most of them are silly and useless. Occasionally I find ones that actually make some sense, if only to me.

As a healthcare marketer who also geeks out on reform, genetics and the e-patient movement, I can’t help but try to wrap healthcare up into …

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How healthcare marketers can connect with patients

Patients

All patients will soon become e-patients

41

by Daphne Swancutt I’m having a weird, visceral reaction to all of the recent brouhaha surrounding the term “e-patient.” For some reason, semantically speaking, the term is slipping in to derogatorium. Up there with “cyberchondriac,” which definitely is derogatory. It’s…

by Daphne Swancutt

I’m having a weird, visceral reaction to all of the recent brouhaha surrounding the term “e-patient.”

For some reason, semantically speaking, the term is slipping in to derogatorium. Up there with “cyberchondriac,” which definitely is derogatory. It’s kind of like research—one day, omigod, it’s Mecca; the next day, it’s the scab on a rotting wound.

Whatever.

I have a chronic condition—I’m not dying, it’s not …

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All patients will soon become e-patients

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