Post Author: Kevin Pho, MD
Kevin Pho is a practicing, board-certified internal medicine physician, a national media commentator, co-author of the book, Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices, and an acclaimed keynote speaker. He is founder and editor, KevinMD.com, and founder, Physician Speaking by KevinMD.
These perspectives define his unique social media journey, and his story has brought audiences to their feet.
Kevin shares his story nationwide with both clinicians and non-clinicians, and regularly keynotes major conferences.
Kevin built the KevinMD platform from scratch in 2004. It now receives over 3 million monthly page views, and exceeds 250,000 followers on Facebook and Twitter. Kevin was named the web’s top social media influencer in health care and medicine. The New York Times called KevinMD “a highly-coveted publishing place for doctors and patients.” Forbes called KevinMD a “must-read health blog.” And CNN named @KevinMD one of its five recommended Twitter health feeds.
Kevin’s signature keynote, “Connect and be heard: Make a difference in heath care with social media,” takes your audience through Kevin’s social media journey since 2004. With video, audio, and an emphasis on storytelling, he inspires audiences to use social media and be health care influencers in the following ways:
- Strengthen the doctor-patient relationship
- Make your voice heard in the health reform conversation
- Turn the tide against clinician burnout
- Define an online reputation
- Share your health care story
- Connect with mainstream media
- Respond to clinician rating sites
Kevin is the founder of Physician Speaking by KevinMD and is available for speaking opportunities. Please contact us for inquiries.
Kevin Pho is a practicing, board-certified internal medicine physician, a national media commentator, co-author of the book, Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices, and an acclaimed keynote speaker. He is founder and editor, KevinMD.com, and founder, Physician Speaking by KevinMD.
These perspectives define his unique social media journey, and his story has brought audiences to their feet.
Kevin shares his story nationwide with both clinicians and non-clinicians, and regularly keynotes major conferences.
Kevin built the KevinMD platform from scratch in 2004. It now receives over 3 million monthly page views, and exceeds 250,000 followers on Facebook and Twitter. Kevin was named the web’s top social media influencer in health care and medicine. The New York Times called KevinMD “a highly-coveted publishing place for doctors and patients.” Forbes called KevinMD a “must-read health blog.” And CNN named @KevinMD one of its five recommended Twitter health feeds.
Kevin’s signature keynote, “Connect and be heard: Make a difference in heath care with social media,” takes your audience through Kevin’s social media journey since 2004. With video, audio, and an emphasis on storytelling, he inspires audiences to use social media and be health care influencers in the following ways:
- Strengthen the doctor-patient relationship
- Make your voice heard in the health reform conversation
- Turn the tide against clinician burnout
- Define an online reputation
- Share your health care story
- Connect with mainstream media
- Respond to clinician rating sites
Kevin is the founder of Physician Speaking by KevinMD and is available for speaking opportunities. Please contact us for inquiries.
Did you hear about that recent, groundbreaking study on defensive medicine? Probably not. The sites where I regularly read health policy news — Vox, the Incidental Economist, and the Upshot, for instance — all failed to mention it. (Correct me if I’m wrong.)
Published in the British Medical Journal, researchers found that doctors who charged more, presumably by ordering more tests, were sued less often: “In six … specialties, a greater use of …
Read more…
A continuing series on physician online reputation. Created in partnership with the Doctors Company as part of their social media resources for physicians.
The health care landscape is evolving, such that more information is becoming transparent. Seven out of ten internet users use the web to look for health information, but sometimes the information that they’re reading online isn’t always the most reliable. Read more…
A continuing series on physician online reputation. Created in partnership with the Doctors Company as part of their social media resources for physicians.
During my social media journey, I’ve gathered a few anecdotes that I’d like to share with you. The first story is an internal medicine physician in Las Vegas, Zubin Damania. You may have heard of him, because he’s also known as Read more…
A continuing series on physician online reputation. Created in partnership with the Doctors Company as part of their social media resources for physicians.
Patients have more avenues than ever to express themselves online, whether it’s through a physician rating site or through social media. It’s inevitable that every single doctor eventually will be faced with criticism on the web, so you need to know what to do …
Read more…
A continuing series on physician online reputation. Created in partnership with The Doctors Company as part of their social media resources for physicians.
It’s important for physicians to monitor their online presence because more patients than ever are researching their doctors on the web, and negative news stories or negative patient reviews can be a part of your online presence and you want to know when …
Read more…
Thank you for your feedback regarding Healthcare Not Fair’s latest video, “Ms. Fatty.”
First off, I encourage a diversity of opinions on KevinMD, and please note that I don’t necessarily endorse all the content that I post.
Now, regarding the video. The sentiment presented is shared, unfortunately, by a number a physicians, and the satire was posted to ignite discussion regarding how some doctors perceive obese patients in the exam room. To that extent, posting the video …
Read more…
On July 7th, 2015, I cross-posted an article from “Hope Amantine,” a pseudoanonymous surgeon who previously blogged at Simple Country Surgeon: “A lesson in the OR that prepared this doctor to be a surgeon.”
On July 8th, 2015, 11 a.m. Eastern, I was notified by an editor at MedPage Today about the controversy questioning the truthfulness of the story.
I then reached out to “Hope,” asking whether her story was fictional or not. I …
Read more…
A continuing series on physician online reputation. Created in partnership with The Doctors Company as part of their social media resources for physicians.
Physicians can use online rating sites to establish your online reputation by asking more patients to rate them online. Don’t just cherry pick or pressure patients into giving you good ratings. Ask all your patients to do so, in a low-key, low-pressure way.
There …
Read more…
A continuing series on physician online reputation. Created in partnership with The Doctors Company as part of their social media resources for physicians.
There are two ways that physicians can establish their online reputation. The first way is to use existing physician rating sites. What physician rating sites will do is create a profile page of every single doctor in the United States. This profile will have …
Read more…
A continuing series on physician online reputation. For more KevinMD minutes, please visit my YouTube channel.
I want to talk about a tool that I think is essential for any physician who uses social media. It’s called Hootsuite. I use Hootsuite in three ways.
First to monitor conversations on Twitter. You could assign streams to any topics imaginable. For me I have a topic …
Read more…
A continuing series on physician online reputation. For more KevinMD minutes, please visit my YouTube channel.
Did you know that criticism on physician rating sites can help improve your practice? When patients leave comments on these rating sites, sometimes it’s the only way they have a voice. When patients leave my exam room I don’t know what they thought about me, the nurses, the medical …
Read more…
A continuing series on physician online reputation. For more KevinMD minutes, please visit my YouTube channel.
Here is one question I get a lot: “How often should doctors blog?”
Well, it could be once a week, once a month, once every two weeks; there is no set number. But it should be a number that you have to stick with for at least six months.
Too often, I hear doctors …
Read more…
A continuing series on physician online reputation. Created in partnership with The Doctors Company as part of their social media resources for physicians.
Let’s talk about three ways that physicians can use social media today.
The first way is to filter information. More patients than ever are going online to research their diagnosis and treatment options but sometimes the information that they’re reading online isn’t always the …
Read more…
A continuing series on physician online reputation. For more KevinMD minutes, please visit my YouTube channel
Did you know that talking to mainstream media is a great way to define your reputation online?
That’s because newspaper stories and television appearances eventually will find their way online, and it’s a great way to control the message that surrounds your name. An interview with the New York Times …
Read more…
A continuing series on physician online reputation. For more KevinMD minutes, please visit my YouTube channel.
What do you need to do before starting your online presence with social media?
They are your bio and your head shot. Together, they will be your first impression to patients who find you on the web.
First, let’s talk about your head shot. Make sure it’s a high resolution image. …
Read more…
A continuing series on physician online reputation. For more KevinMD minutes, please visit my YouTube channel.
How do you deal with trolls on the web? Whenever you’re online you’re going to have people who disagree with you, and they can do so in ugly and inflammatory ways. These people are known as trolls.
I’m going to borrow from marketing legend Guy Kawasaki. He suggests going …
Read more…
A continuing series on physician online reputation. For more KevinMD minutes, please visit my YouTube channel.
Why should doctors use Twitter?
One compelling reason is to curate information. Did you know that there are 20 million articles on Medline and the volume of medical literature grows by 10 percent every year? Just a few years ago, there were 24,000 new cancer articles, and it’s impossible to keep …
Read more…
A continuing series on physician online reputation. For more KevinMD minutes, please visit my YouTube channel.
Which social media platform should doctors use first?
My recommendations are LinkedIn or Doximity. These are professional social networking sites where a profile on one of these sites is no more than a digital translation of your résumé.
There are some differences between the two.
I think LinkedIn generally gets ranked higher …
Read more…
A continuing series on physician online reputation. Created in partnership with The Doctors Company as part of their social media resources for physicians.
Physicians can brand themselves on social media platforms by using what I call a hub and spoke strategy. Physicians should have a central hub. It could be a blog or their practice’s website. This is where they can create their content. It’s important …
Read more…
