A continuing series on physician online reputation.   For more KevinMD minutes, please visit my YouTube channel

Did you know that talking to mainstream media is a great way to define your reputation online?

That’s because newspaper stories and television appearances eventually will find their way online, and it’s a great way to control the message that surrounds your name. An interview with the New York Times could be that piece of high ranking content that can push negative news stories or negative reviews on to the second page of results, and fewer than 10 percent of readers will even go onto the second page of results.

I talk to the media several times a week, and it’s a great way to talk about breaking health news, debate health care reform, and explain why more of us need to be involved with social media.

Also, it’s a great way to define your online reputation.

Kevin Pho is an internal medicine physician and co-author of Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices. He is on the editorial board of contributors, USA Today, and is founder and editor, KevinMD.com, also on Facebook, Twitter, Google+, and LinkedIn.